Hi, I’m
Elizabeth Seko-Boerema
Cortland,IL
Summary
Results-driven Sales Director with 18 years of expertise in client management and team development. History of achieving revenue growth through strategic negotiation and comprehensive market analysis. Proficient in formulating sales strategies that align with client goals and industry dynamics. Focused on cultivating strong relationships to enhance team performance and create thriving sales environments.
Overview
15
years of professional experience
Work History
BenchmarkCedar Rapids, IA
Senior Strategic Sales Manager- On Contract
05.2025 - 08.2025
Job overview
- Facilitated regular business reviews with clients to evaluate performance and resolve concerns.
- Facilitated collaboration among cross-functional teams to develop and implement comprehensive account strategies aligned with client objectives and market trends.
- Leveraged CRM software to monitor account activities, strengthen relationships, and project potential revenue growth.
- Led initiatives to optimize service delivery processes.
- Guided junior account managers through mentorship, enhancing professional growth and team performance.
- Facilitated contract renewal and expansion negotiations, ensuring advantageous terms for both organization and clients.
HOME DEPOTChicago, IL
SENIOR SALES DIRECTORPRO OUTSIDE SALES MANAGER
09.2023 - 03.2025
Job overview
- Formulated and executed strategic sales plans to enhance revenue growth across designated territories.
- Facilitated training programs for new sales staff to enhance product knowledge and improve customer engagement techniques.
- Evaluated market trends to identify strategic opportunities for enhancing competitive advantage.
- Fostered robust relationships with key clients to enhance customer loyalty and drive repeat business.
IKO CommercialChicago, IL
TERRITORY SALES MANAGER/DIVISION MARKETING DIRECTOR
01.2021 - 09.2023
Job overview
- Executed comprehensive analysis of market trends and competitive landscape to identify new business opportunities.
- Participated in industry conferences and networking events to enhance brand visibility and foster relationships with potential clients.
- Developed comprehensive account plans to define objectives and strategies for effective performance monitoring.
- Orchestrated communication channels between clients and product development teams.
- Formulated and implemented robust sales strategies to drive territory revenue growth.
- Enhanced client satisfaction and retention by promptly resolving inquiries.
- Executed thorough analysis of competitor pricing models to enhance market positioning.
- Facilitated collaboration with senior leadership teams during routine meetings to evaluate progress toward organizational objectives.
- Crafted comprehensive reports detailing customer needs and preferences to optimize service delivery.
- Pursued ongoing professional development to enhance industry knowledge and expertise.
- Established and nurtured strategic partnerships to enhance sales growth in roofing and HVAC sectors.
- Drove enhanced sales performance by implementing strategic, value-driven solutions while mentoring and developing the sales team.
- Executed comprehensive market analysis to enhance brand awareness strategies.
- Facilitated comprehensive training sessions to elevate product knowledge among distributors and contractors.
- Assessed client requirements to ensure timely delivery of high-quality products.
- Developed engaging promotional content and presentations to effectively highlight products and services.
- Facilitated resolution of disputes between customers and internal teams to enhance product specification alignment and ensure timely deliveries.
- Cultivated and sustained robust client relationships to enhance sales performance in roofing.
- Conducted training sessions for distributors and contractors to deepen knowledge of product specifications and AIA programs.
Gardner-Gibson/APOCChicago, IL
REGIONAL SALES AND MARKETING DIRECTOR
11.2018 - 01.2021
Job overview
- Designed and implemented comprehensive training initiatives for distributors and contractors to cultivate product knowledge and improve client satisfaction throughout the territory.
- Facilitated training and coaching sessions for sales representatives to enhance performance and drive sales success.
- Enhanced sales efforts by providing expert guidance on product applications and performance to potential clients.
- Managed account and sales teams to foster strong client relationships and support revenue generation.
- Executed Sandler sales methodology to optimize client acquisition efforts and align with business objectives.
- Employed social media platforms to strengthen brand presence and foster professional connections.
- Developed and nurtured partnerships with key clients to strengthen customer loyalty initiatives.
- Conducted comprehensive training sessions aimed at enhancing product knowledge and improving sales strategies for sales teams.
- Employed CRM software to track sales pipelines and enhance revenue forecasting accuracy.
- Implemented and maintained adherence to regulatory requirements and compliance standards to enhance sales practices.
- Compiled and delivered in-depth sales performance reports to facilitate strategic decision-making.
- Delivered comprehensive training programs for new sales staff to align with organizational standards and enhance performance.
- Analyzed key performance indicators to measure progress toward organizational goals.
- Implemented marketing tools strategically to enhance customer retention and achieve measurable ROI.
- Strategized and implemented marketing initiatives aimed at securing new clients and enhancing market presence.
- Developed and implemented customer acquisition strategies to enhance efficiency of new client onboarding.
- Designed and implemented performance metrics for sales team to enhance accountability and support continuous development.
- Performed in-depth pricing evaluations to enhance product attractiveness and maintain competitive positioning.
- Executed strategic online marketing initiatives aimed at enhancing brand visibility.
Anthony Roofing Tecta AmericaAurora, IL
SALES AND BUSINESS DEVELOPMENT MANAGER
01.2016 - 10.2018
Job overview
- Developed strategic partnerships with key stakeholders to enhance business growth initiatives.
- Led market analysis to identify emerging trends and opportunities for expansion.
- Directed cross-functional teams in executing high-impact sales strategies to drive revenue.
- Implemented process improvements that increased operational efficiency and client satisfaction.
- Mentored junior staff, fostering professional development and enhancing team performance.
- Enhanced the company''s profitability by identifying and eliminating inefficiencies in existing business processes.
D.C. Taylor Co.Cedar Rapids, IA
BUSINESS DEVELOPMENT ACCOUNT MANAGER/SERVICE SALES MANAGER
01.2011 - 01.2016
Job overview
- Facilitated regular business reviews with clients to evaluate performance and resolve concerns.
- Facilitated collaboration among cross-functional teams to develop and implement comprehensive account strategies aligned with client objectives and market trends.
- Leveraged CRM software to monitor account activities, strengthen relationships, and project potential revenue growth.
- Led initiatives to optimize service delivery processes.
- Guided junior account managers through mentorship, enhancing professional growth and team performance.
- Facilitated contract renewal and expansion negotiations, ensuring advantageous terms for both organization and clients.
Education
Purdue UniversityWest Lafayette, IN
Bachelor of Arts from Marketing And International Business
University of Upper Iowa
Marketing Management from Construction
Skills
Data analysis
Market research
Digital marketing
Social media strategy
Brand strategy
Brand visibility
Strategic planning
Team management
Client relations
Service delivery optimization
Cross-departmental teamwork
Dispute resolution
Critical analysis
Pipe fitting
HVAC systems management Climate control solutions Energy efficiency strategies
Project oversight
Roofing installation
Team building
Sales process optimization
Developing sales strategies
Sales management
Accomplishments
- Gold Shield Award
Languages
English
Native or Bilingual
Timeline
Senior Strategic Sales Manager- On Contract
Benchmark
05.2025 - 08.2025
SENIOR SALES DIRECTORPRO OUTSIDE SALES MANAGER
HOME DEPOT
09.2023 - 03.2025
TERRITORY SALES MANAGER/DIVISION MARKETING DIRECTOR
IKO Commercial
01.2021 - 09.2023
REGIONAL SALES AND MARKETING DIRECTOR
Gardner-Gibson/APOC
11.2018 - 01.2021
SALES AND BUSINESS DEVELOPMENT MANAGER
Anthony Roofing Tecta America
01.2016 - 10.2018
BUSINESS DEVELOPMENT ACCOUNT MANAGER/SERVICE SALES MANAGER
D.C. Taylor Co.
01.2011 - 01.2016
University of Upper Iowa
Marketing Management from Construction
Purdue University
Bachelor of Arts from Marketing And International Business