Hi, I’m
ESENAM AKUA ASEMBRI
Katy,TX
Summary
GLOBAL MARKETING MANAGER Senior Marketing Manager with with natural talents in purposeful storytelling, actionable marketing plans, strong Go-To-Market strategies leveraging compelling customer insights in order to drive business growth. Background includes classical brand marketing and product management experience within CPG and Technology for B2B and B2C. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
17
years of professional experience
Work History
HP Inc
Senior Marketing Manager, Workforce Services
07.2022 - Current
Job overview
- Responsible for providing simple marketing strategies, solutions and tools to support sales objectives in key growth Markets
- Briefed senior executives on monthly projections, product launches and other marketing plans.
- Lead the collaboration between multiple business units to establish a simple, unified Pan-HP narrative to improve sales efficiency.
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Measured marketing program effectiveness via regular monitoring of KPIs.
- Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
HP Inc
Senior Marketing Manager, Commercial Desktops
10.2020 - 07.2022
Job overview
- Responsible for building the portfolio narrative, managing the new product introduction and driving the launch strategy across the Commercial Desktop Portfolio
- Ensured priority is placed on customer experiences during each checkpoint from concept definition to execution within the launch cycle by driving implementation strategies across planning and product management
- Owned the relationship with Category Team and Key Stakeholders to ensure alignment on global narratives, marketing content and business process improvement strategies for the Commercial Desktops portfolio
- Key point of contact for Commercial Desktops across BPS activities that impacted multiple BUs including branding, PR roadmap reviews, sales activation including EdC
- Houston WIN Co-chair that successfully led the first all-virtual International Women’s Week (March 2021) developing an innovative and compelling speaker series to help the HP WIN community navigate and embrace the new normal.
- Used IDC Data, broker reports and local market economic factors to monitor competitive tracking.
HP Inc
Global Product Manager, Commercial Desktops
10.2017 - 09.2020
Job overview
- WW Commercial Desktop Mini Platform and Accessories, Led the cross functional team (including MarComm, Sales, R&D and Supply Chain) through several launches of the EliteDesk 800 Desktop Mini Business PC which grew to become the #1 selling PC in the HP Business Desktop Portfolio
- Successfully launched multiple generations of the HP EliteDesk 800 series Desktop Mini platform, the first generation of the HP Mini-in-One Display and a new set of bundled HP Desktop Mini Accessories to support the entire commercial HP Desktop Mini Business
- Managed the HP Commercial Desktop Mini Accessories Business with over 15 products representing a $13M business and strategically revamped the roadmap to streamline offerings and maintain focus on smooth end-user experience
- Drove and delivered the 2019 Commercial Desktop Lifestyle Shoot to develop stronger customer-facing marketing and sales assets to propel the business forward
- Actively conducted interviews with key end-users to identify a persona as a potential new target for the brand.
- Collaborated with sales, marketing and support teams to launch products on time and within budget.
- Coordinated project planning and execution with team members and team leads.
- Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions.
- Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements.
- Developed product documentation to communicate and align key components of upcoming features and products to internal teams.
- Prioritized roadmap in order to achieve product goals and metrics.
HP Inc
Global Product Manager, Commercial Displays
11.2015 - 10.2017
Job overview
- Responsible for building a consumer-centered product innovation pipeline based on Market Trends, Consumer Insights and an evolving Competitive Landscape
- Directly engaged key customers to gather and synthesize feedback uncovering key insights which led to a redefined solution for the next generation of conference room displays
- Drove the Market Research team to conduct various major studies to gain insight into new markets for the business and to deepen our knowledge of the end-user resulting in the Brand’s first End-User Persona segmentation for the business
- Coordinated project planning and execution with team members and team leads.
ORTHOACCEL TECHNOLOGIES
Product Innovation Manager
04.2014 - 10.2015
Job overview
- Lead the Innovation Team to build a culture of innovation internally and developed an innovation process as a foundation for evaluating new product ideas
- Hired and managed a direct report to execute high priority items in order to drive Innovation goals
- Managed the pipeline of product innovations for AcceleDent, the organization’s flagship global brand, to drive future business growth globally and ensured the Voice of the Customer from primary and secondary targets were sufficiently captured and integrated in all product solutions
- Managed a project to implement a unique software solution for a large customer account
- The software solution simplified and enhanced customer development of the AcceleDent product offering resulting in increased customer loyalty and retention
- Directed and conducted secondary Market Research to gather the Voice of the Customer feedback for new product development, commercialization plans, and new compelling marketing claims which drove patient awareness by 20%
- Developed, executed and managed the ECO Give Back Campaign in response to a strong patient and business need
- Developed a new IP strategy to focus innovation efforts and generate incremental Intellectual Property.
Hewlett-Packard Company
Technology Innovation Marketing Manager
04.2013 - 04.2014
BAYER HEALTHCARE CONSUMER CARE
Assistant Brand Manager
08.2009 - 06.2012
ACCENTURE, BECHTEL CORPORATION
Consultant, Design Engineer
05.2005 - 08.2007
SCHLUMBERGER
Gas Field Engineer
09.2003 - 04.2005
03.2003 - 09.2003
Education
IT Senior Management Academy Atlanta, GA
Management Certificate from Business Management
06.2021
University Overview
- Capstone Project: Girl Rising Awareness, Project Chair, Partnered with Senior Executives and Focused on Brand Building, Donor Engagement, Storytelling Initiatives to Grow Awareness
Darden School of Business, University of VirginiaCharlottesville, VA
MBA from Marketing
05.2009
University Overview
- 2008 NBMBAA Scholarship Recipient
- Study Abroad: HEC Business School, Paris, Luxury Marketing
- Elected Social Event Chair of Graduate Women in Business
- Elected Social Event Chair of Darden African Business Org.
- Elected Event Chair of 2009 Darden Graduation Committee
Georgia Institute of TechnologyAtlanta, GA
Master of Science from Electrical Engineering
12.2002
University Overview
- GEM Consortium Scholarship Recipient
Georgia Institute of TechnologyAtlanta, GA
Bachelor of Science from Electrical Engineering
05.2001
University Overview
- Cum Laude Graduate
- Dean's List, September 2000
- Elected President of African Student Association
- Dormitory Resident Assistant (RA)1999 - 2001
Skills
- Brand-Building Strategies
- Cross-Functional Collaboration
- Market Analysis
- Product Development
- Digital Advertising
- Marketing Campaign Development
- Website Copy/ Creation
- Marketing and Advertising
- SEO Optimization
- Marketing Materials
- Brand Messaging Development
- Entrepreneurial Leadership
- Market Research Strategies
- Lead Generation Campaigns
- KPI Tracking
Timeline
Senior Marketing Manager, Workforce Services
HP Inc
07.2022 - Current
Senior Marketing Manager, Commercial Desktops
HP Inc
10.2020 - 07.2022
Global Product Manager, Commercial Desktops
HP Inc
10.2017 - 09.2020
Global Product Manager, Commercial Displays
HP Inc
11.2015 - 10.2017
Product Innovation Manager
ORTHOACCEL TECHNOLOGIES
04.2014 - 10.2015
Technology Innovation Marketing Manager
Hewlett-Packard Company
04.2013 - 04.2014
Assistant Brand Manager
BAYER HEALTHCARE CONSUMER CARE
08.2009 - 06.2012
Consultant, Design Engineer
ACCENTURE, BECHTEL CORPORATION
05.2005 - 08.2007
Gas Field Engineer
SCHLUMBERGER
09.2003 - 04.2005
03.2003 - 09.2003
IT Senior Management Academy
Management Certificate from Business Management
Darden School of Business, University of Virginia
MBA from Marketing
Georgia Institute of Technology
Master of Science from Electrical Engineering
Georgia Institute of Technology
Bachelor of Science from Electrical Engineering
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