Summary
Overview
Work History
Education
Skills
Websites
Projects
Leadership Extracurriculars
Certifications and Workshops
Accomplishments
References
Timeline
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ESHA THARKUDE

New Brunswick

Summary

Graduate student in Communication and Media at Rutgers University with expertise in Journalism and Mass Communication. Proven content writer with experience in creating engaging digital content for finance and e-mobility sectors. Proficient in social media strategy, research, and storytelling, with a track record of developing press releases, blogs, and multimedia content. Demonstrated project management skills and ability to collaborate across teams while adapting messaging for various audiences.

Overview

2
2
years of professional experience

Work History

Content Writer

Prime Wealth
Pune
03.2023 - 04.2023
  • Conducted specialized research on financial markets to develop high-impact website articles and blog posts.
  • Curated and proofread website copy for accuracy.
  • Developed a 3-month LinkedIn content calendar.
  • Authored video scripts for finance tutorials.

Content Writer

EMotorad
Pune
02.2021 - 06.2021
  • Led content strategy for marketing materials.
  • Researched e-vehicle industry trends.
  • Created press releases and social media graphics.
  • Analyzed competitor websites for improvements.

Education

Master of Communication and Media -

Rutgers University
New Brunswick, NJ
08.2026

B.A. - Journalism and Mass Communication

MIT World Peace University
Pune, India
05.2023

Skills

  • MS Office (Word, Excel, PowerPoint)
  • Canva
  • Social media graphics
  • Infographics
  • Mood boards
  • Video scripting
  • Industry trend analysis
  • Academic literature review
  • Content strategy
  • Social media management
  • Market research
  • Competitive analysis
  • SEO writing
  • Brand storytelling
  • Effective communication
  • Attention to detail
  • Writing, editing, and proofreading
  • Social media proficiency
  • Content marketing
  • Audience analysis
  • Press release writing
  • Consistent brand messaging
  • Concept development
  • Promotional marketing and advertising
  • Copywriting, editing, and review
  • Social media content writing

Websites

Projects

Crisis Communication During the COVID-19 Pandemic:  Communication Theories and Principles

MIT-WPU, 09/01/22 - 10/31/22

Researched responses via academic papers and interviews. Recommended transparent communication strategies. Authored summary report of best practices.

Case Study

Menstrual Health Awareness Campaigns: Transforming Lives in Rural India: Social Innovation 

Rutgers University : 2/5/2025 - 5/5/2025

Conducted a case study on menstrual health campaigns in rural India. Analyzed strategies that broke taboos, improved hygiene access, and supported girls’ education. Presented findings highlighting social innovation and community empowerment.

Leadership Extracurriculars

  • Session Anchor, 'Documenting Past, Present, and Future,' National Conference on Media and Journalism, MIT-WPU, 2023
  • Treasurer, Nehru Club of Politics, MIT-WPU, 2022-2023
  • Conference Coordinator, National Conference on Media and Journalism, MIT-WPU, 2021-2023
  • Events Director of MCM Graduate Student Association, Rutgers University, 2025-2026

Certifications and Workshops

  • Marketing Analytics, Macquarie University (Coursera), 10/01/23
  • Digital Mood Board Design, Coursera, 10/01/23
  • Media Start-Ups Workshop, Piyush Shah, 02/01/23
  • Maharashtra State Certificate in Information Technology (MKCL), 07/01/14

Accomplishments

Asian Student Exchange Program, Taiwan

December 2017

Represented India in the Asian Student Exchange Program held in 2017 in Kaohsiung City, Taiwan, and won the Platinum Award for the ‘Best Presentation.'

References

References available upon request.

Timeline

Content Writer

Prime Wealth
03.2023 - 04.2023

Content Writer

EMotorad
02.2021 - 06.2021

Master of Communication and Media -

Rutgers University

B.A. - Journalism and Mass Communication

MIT World Peace University

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