Esichang McGautha
Los Angeles,CA
Summary
A results-driven and creative professional with over 7 years of experience in client relationship management, brand strategy, and integrated marketing campaigns. Skilled in managing high-profile athlete and brand partnerships, driving creative solutions, and collaborating across teams to deliver innovative marketing communications. Known for balancing strategic thinking with creativity, I am passionate about building impactful campaigns, developing long-term client relationships, and driving business growth through strategic insights. My extensive experience in sports, social media, and talent management positions me well for delivering world-class campaigns for global brands like adidas.
Overview
8
8
years of professional experience
Work History
Manager, Player Relations & Social Media
WME Sports
04.2023 - Current
- Lead athlete and brand partnerships, managing 10+ NBA athletes and building impactful brand strategies with major shoe brands like Nike, Adidas, Converse, and Puma.
- Develop content strategies and execute social media plans that align with client business goals and audience-first approaches.
- Coordinate cross-functional teams to deliver on athlete campaigns, from ideation to execution, including global activations, events, and brand partnerships.
- Serve as the main liaison between athletes and stakeholders (NBA teams, PR, brands, and media), ensuring seamless communication and delivery of contractual obligations.
- Drive brand engagement through collaborative events like NBA All-Star, NBA Draft, and Summer League.
Athlete, Brand, & Content Manager
BDA Sports Management
01.2022 - 04.2023
- Developed and implemented integrated brand strategies for high-profile athletes, driving exposure through content creation, strategic partnerships, and merchandise.
- Collaborated closely with global brands to plan and activate major campaigns and product collaborations for athletes, increasing brand visibility across multiple channels.
- Managed social media and content production schedules, ensuring brand consistency, audience engagement, and creative quality.
- Partnered with athletes and their families to execute bespoke gifting, PR initiatives, and community activations.
Athlete Manager
BDA Sports Management
01.2019 - 01.2022
- Managed relationships with over 10 NBA athletes, delivering personalized services on and off the court, including sponsorship activations, community initiatives, and personal brand development.
- Worked directly with marketing, PR, and creative teams to develop brand strategies that resonate with target audiences.
- Led successful community initiatives and partnerships, generating authentic brand storytelling that elevated athletes' personal and professional profiles.
- Managed high-stakes events like NBA All-Star Weekend and playoffs, working cross-functionally to ensure smooth execution.
Community Relations
Los Angeles Sparks (WNBA)
04.2018 - 12.2018
- Managed community outreach programs, creating and executing events that engaged local audiences and enhanced brand visibility for the Sparks and their partners.
- Collaborated with external partners, influencers, and internal teams to develop creative events and activations on limited budgets, proving resourcefulness and strategic thinking.
- Supported team operations for large-scale events like the WNBA Draft Party, contributing to positive media exposure and community engagement.
Administrative Assistant
Equinox
03.2017 - 12.2018
- Handled administrative tasks including scheduling, payroll, inventory and reporting
- Supported the department with time management on execution of projects while tracking sales and appointments to ensure monthly goals were met
- Implemented experiential marketing strategies to increase sales for both individual and team productivities upward of 120%.
Sales Associate
Footaction
11.2016 - 12.2018
- Serviced customers in order to help fulfill all needs
- Stayed up to date on cultural trends to appropriately service customers
- Kept track and helped organized inventory
- Specialized in athletic wear + basketball shoe department.
Education
Bachelor of Arts -
University of Southern California
Los Angeles05.2016
Skills
- Strategic Planning & Brand Development
- Client Relationship Management
- Campaign & Project Leadership
- Cross-Functional Team Collaboration
- Social Media & Digital Content Strategy
- Global Campaign Coordination
- Creative Problem Solving & Innovation
- Mentoring & Team Development
- Event Planning & Management
- Athlete & Talent Relations
- Strong Communication & Presentation Skills
References
Can provide as requested
Timeline
Manager, Player Relations & Social Media
WME Sports
04.2023 - Current
Athlete, Brand, & Content Manager
BDA Sports Management
01.2022 - 04.2023
Athlete Manager
BDA Sports Management
01.2019 - 01.2022
Community Relations
Los Angeles Sparks (WNBA)
04.2018 - 12.2018
Administrative Assistant
Equinox
03.2017 - 12.2018
Sales Associate
Footaction
11.2016 - 12.2018
Bachelor of Arts -
University of Southern California
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