Esin Gregg
Mill Valley,CA
Summary
Results-driven Senior Account Director with expertise in revenue generation and client engagement. Specializes in developing effective sales strategies and negotiating contracts to exceed quotas and elevate client satisfaction. Leverages AI tools to foster growth and build lasting partnerships while leading high-performing teams and nurturing long-term client relationships.
Overview
28
28
years of professional experience
Work History
Senior Account Director - West Coast Enterprise Sales
Foundry
01.2023 - Current
- Achieved 50% revenue growth from top enterprise accounts by fostering client relationships and opening new buying centers.
- Surpassed annual sales quota by 25% in 2024, generating $5,500,000 through strategic client engagement.
- Ranked in top 2 of 35 US sales reps for three consecutive years through targeted sales initiatives.
- Exceeded KPIs by 30% within 12 months by enhancing client engagement through strategic meetings and industry events.
- Cultivated partnerships with major clients like Adobe and ServiceNow, driving revenue growth with tailored strategies.
- Enhanced market penetration by identifying new buying centers and developing long-term client relationships.
- Implemented AI tools for prospecting and account research, creating effective marketing models for top clients.
Sr. Account Executive, Enterprise
Foundry
12.2021 - 10.2022
- Surpassed annual sales quota by 20% within 12 months, driving $3.2 million in revenue through strategic client engagement and targeted prospecting.
- Drove adoption of Intent SaaS platform, enhancing client satisfaction and retention through tailored onboarding processes.
- Managed solutions portfolio across media, data, events, integrated programs, and newly launched SaaS platform, ensuring comprehensive client support.
- Coached support staff during new product launches and implementation of new revenue structure, enhancing team readiness and client engagement.
- (IDG, Inc.)
Sr. Program Manager, Customer Experience
Foundry
12.2017 - 12.2021
- (IDG, Inc.)
- Achieved project retention, renewal, and revenue growth.
- Managed budget and COGS, ensuring high net revenue per project in strategic marketing programs.
- Senior lead on end-to-end marketing programs and from architecture to delivery.
- Liaised between sales, data analytics, research team, content strategy, social strategy, production, and design to ensure projects were delivered within budget and timeline expectations.
Senior Account Manager
Outbrain, Inc.
01.2014 - 12.2014
- Managed highest book of business for account strategy team, exceeding $3 million quarterly.
- Generated revenue opportunities by expanding new business within assigned territory.
- Built client relationships that improved satisfaction and retention rates.
- Designed strategic marketing campaigns aligned with diverse client portfolios.
Manager and Team Lead, Sales Programs
Yahoo! Inc.
Sunnyvale, USA
12.1997 - 12.2001
- Launched a partnership and first real-time celebrity shopping channel, which exceeded revenue goals by over 100%.
- Increased sales and exceeded quota goals for commission and bonus accelerators each year.
- Developed extensive custom programs across all Yahoo! properties for Fortune 500 companies, including Barnes and Noble, Starbucks, and The Gap, with program values ranging from 500k to $10mm.
- Led product management for custom programs that enhanced engagement and generated additional revenue for targeted product groups.
- Led development of ad programs across Yahoo! Entertainment properties.
- Built and maintained merchant brand pages for Bluefly.com, eLuxury, The Gap, and others to support robust Yahoo! Shopping categories.
Education
Bachelor of Arts - Sociology
University of California
Santa BarbaraSkills
- Strategic sales and revenue growth
- Sales forecasting and territory management
- Team leadership and negotiation
- CRM software proficiency
- Channel partner management
- Microsoft Office suite
- Google Drive
- AI implementation
Accomplishments
Top Performer and Quota achievement 2022 - 2025
Affiliations
Hiking, outdoors, family, health, and fitness
Timeline
Senior Account Director - West Coast Enterprise Sales
Foundry
01.2023 - Current
Sr. Account Executive, Enterprise
Foundry
12.2021 - 10.2022
Sr. Program Manager, Customer Experience
Foundry
12.2017 - 12.2021
Senior Account Manager
Outbrain, Inc.
01.2014 - 12.2014
Manager and Team Lead, Sales Programs
Yahoo! Inc.
12.1997 - 12.2001
Bachelor of Arts - Sociology
University of California