Esmeralda Herrera West
Cosmetology School Head Professor
Daly City,CA
Summary
Devoted Instructor with outstanding knowledge of curriculum planning and deep understanding of Cosmetology practices. Expert in Sales and Communication as well.
Overview
21
21
years of professional experience
Work History
Head Instructor
Hilltop Beauty School
Daly City, CA
07.2003 - 05.2021
- I was the head of instructors for the last 10 years. I taught all the Spanish theory classes and substituted the English theory classes.
- Increased the percentage of students who graduated with their state board license in the first 3 years.
- Monitored and taught all the training courses for students and professors (Hair, Nail, Reception).
- Organized all the social events and school competitions.
- Applied various teaching aids to minimize learning gaps and instruct and motivate students.
- Monitored student progress through test administration and adapted learning plans to optimize progress.
- Evaluated and revised lesson plans and course content to achieve student-centered learning.
Business Owner
Victor's Hair Salon
San Francisco, CA
01.2002 - 03.2003
- Was the co business partner for the hair salon.
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Increased profit by 50% in the first 6 months.
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
- Conducted target market research to scope out industry competition and identify advantageous trends.
Restaurant Owner
La Cabana Restaurant
San Francisco, CA
03.1998 - 07.2000
- Sourced vendors, negotiated contracts and managed efficient deliveries of high-quality supplies.
- Delivered in-depth training to workers in food preparation and customer-facing roles to promote strong team performance.
- Served as a team player and also served tables, prepped food, and cooked when necessary.
- Set employee schedules, delegated work and monitored food quality and service performance.
Education
Associate of Arts - Accounting
CETIS 27
Uruapan, Michoacán MXSkills
Recordkeeping
Testing and grading
Staff Management
Business Development
Adult Education
Business planning
Bilingual: English, Spanish
Timeline
Head Instructor
Hilltop Beauty School
07.2003 - 05.2021
Business Owner
Victor's Hair Salon
01.2002 - 03.2003
Restaurant Owner
La Cabana Restaurant
03.1998 - 07.2000
Associate of Arts - Accounting
CETIS 27