Summary
Overview
Work History
Education
Skills
Timeline
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ESMERALDA SANCHEZ

New York City

Summary

Detail-oriented Manager successful in building and motivating dynamic teams while cultivating a company culture comfortable for highly productive staff. Motivated team leader driven to cut company costs and boost revenue through innovative management and sales techniques.

Overview

8
8
years of professional experience

Work History

Flagship General Manager

Alo Yoga
New York, NY
09.2022 - Current
  • Lead a team of 95 employees at the NYC flagship location to attain the highest sales volume accomplished by this store, utilizing a combination of personnel development and strategic initiatives.
  • Designed new training techniques and suggested enhancements to optimize existing training initiatives designed to drive growth, profitability & repeat client business
  • Support New Store Openings across the East Region, Onboard and train all retail managers hired within the Northeast Region

General Manager

Gap
New York, NY
10.2021 - 09.2022
  • Delivered exceptional hands-on leadership of associates and managers which resulted in achieving financial budgets and KPI's for Q1 & Q2, with a projection to generate $12M for the year
  • Recruited, trained, and empowered a total of 67 employees to achieve key performance indicators for the new store opening in Flatiron.
  • Enhanced operational performance by developing effective business strategies, routines and disciplines that resulted in a 2% increase over LY Q2 conversion.

Area Manager

Adriano Goldschmied
New York, NY
11.2018 - 06.2020
  • Oversaw the NYC area comprising of 3 stores generating $19 Million in annual sales and 52 direct reports
  • Monitor and analyze business trends across all stores within NYC; develop and implement plans to maximize sales and meet or exceed goals for all key performance indicators
  • Increased client business from 9% to 23% by collaborating with management and leadership teams to assess client development, create lead generation strategies, and build brand awareness with engaging outreach

Senior Manager

Lord & Taylor
New York, NY
01.2017 - 10.2018
  • Played an integral role in developing a new sales and service structure for the dress division that delivered $22 Million in 2017
  • Directly recruited, trained and managed a combined team of 40 direct reports for the dress division, indirectly fostered 150+ store employees producing $171 Million in annual sales
  • Collaborated with President and Vice President to deliver strategic plans around merchandise, service and marketing that were used globally in corporate planning and initiatives
  • Partnered with Public Relations team to plan and manage the execution of key events involving celebrity guests and exclusive product that increased revenue and generated media impressions

Education

Bachelors of Science - Business Marketing

St. John's University
Staten Island, NY
05.2005

Digital Marketing

University of Illinois At Urbana-Champaign
2021

Human Resource Management: HR For People Managers

University of Minnesota - Twin Cities
2021

Skills

  • Strategic plans
  • Area management
  • Business development
  • Staff training
  • Brand management
  • Team building and motivation
  • Client development and management
  • Marketing

Timeline

Flagship General Manager

Alo Yoga
09.2022 - Current

General Manager

Gap
10.2021 - 09.2022

Area Manager

Adriano Goldschmied
11.2018 - 06.2020

Senior Manager

Lord & Taylor
01.2017 - 10.2018

Bachelors of Science - Business Marketing

St. John's University

Digital Marketing

University of Illinois At Urbana-Champaign

Human Resource Management: HR For People Managers

University of Minnesota - Twin Cities

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ESMERALDA SANCHEZ