Esmeralda Wilson
Richmond,KY
Summary
Accomplished Key Accounts Sales Executive at Ethnix Group Inc, adept in relationship management and CRM proficiency. Leveraged bilingual skills to expand Ethnix's market share, achieving a notable increase in high-value account revenue. Excelled in account development and retention, underpinned by data-driven decision-making and a commitment to understanding client needs.
Sales professional with extensive experience in managing and growing key accounts to achieve business objectives. Known for strong team collaboration and results-driven approach, adapting to changing market needs seamlessly. Possesses excellent communication, negotiation skills, and proactive attitude highly valued by employers.
Overview
11
11
years of professional experience
Work History
Key Accounts Sales Executive
Ethnix Group Inc
07.2020 - 12.2024
- Worked closely with marketing teams to develop promotional materials that resonated with target audiences, boosting lead generation efforts.
- Managed a portfolio of high-value accounts, ensuring continued growth in revenue yearoveryear.
- Presented product offerings in a compelling manner, highlighting their benefits to meet client objectives.
- Delivered engaging product demonstrations that showcased features tailored to client needs, driving interest in our offerings.
- Negotiated contracts for optimal pricing and terms, securing profitable deals for both clients and the company.
- Coordinated with operations teams to guarantee timely delivery of products or services as promised during negotiations process.
- Conducted market research to stay informed about industry trends and competitor activities, adjusting strategies accordingly.
- Collaborated with cross-functional teams to ensure seamless execution of sales strategies and initiatives.
- Maintained detailed records of all sales activities for accurate reporting and analysis purposes.
- Collaborated with supervisor to develop strategies that met and exceeded sales goals.
Independent Distributor
Bimbo Bakeries Usa
02.2016 - 09.2019
- Increased sales revenue by consistently following up with leads and cultivating long-term relationships.
- Negotiated favorable payment terms with suppliers to improve cash flow management and overall financial stability of the business.
- Maintained accurate records of all transactions, ensuring compliance with company policies and relevant regulations.
- Managed inventory effectively to maintain optimal stock levels and minimize storage costs.
- Supervised route drivers to ensure efficiency in following routes and making timely visits.
- Reviewed customer information to suggest best products for specific needs and maintain 2% return customer rate.
- Leveraged personal connections within the community to secure valuable referrals for new business prospects.
- Provided exceptional customer service, addressing inquiries promptly and resolving issues efficiently.
- Participated actively in regional distributor meetings to share insights on best practices and learn from peers'' experiences for continuous improvement of own operations.
- Implemented creative strategies for reaching untapped markets, ultimately expanding customer base significantly.
- Optimized route planning for deliveries, reducing fuel costs while maintaining timeliness in meeting customer needs.
Grocery Store Manager/Store Owner
Mi Pueblo of Ky LLc
12.2013 - 11.2015
- Improved customer satisfaction levels by maintaining a well-stocked and organized store environment while addressing concerns promptly.
- Coordinated special events such as promotional sales, seasonal celebrations, and in-store demonstrations to drive foot traffic and generate additional revenue.
- Promoted an inclusive work environment by fostering teamwork among employees from diverse backgrounds and skill sets.
- Optimized space utilization within the store layout for improved product visibility, easier navigation, and increased sales opportunities.
- Managed store budget for maximum profitability, ensuring cost-effective measures in purchasing decisions and labor allocation.
- Implemented a robust quality control program that ensured adherence to health regulations while maintaining high levels of customer satisfaction.
- Reduced employee turnover through focused staff development, training programs, and regular performance evaluations.
- Developed a strong rapport with customers by responding promptly to inquiries, addressing concerns effectively, and ensuring their shopping experience was enjoyable.
- Implemented loss prevention strategies to minimize shrinkage rates while maintaining high-quality customer service standards.
Education
English-as-a-Second-Language Education
05-2002
Bachelor of Science - Industrial Engineering
09-2000
Skills
- Relationship management
- CRM proficiency
- Territory management
- Account development
- Data-driven decision making
- Client needs assessment
- Sales tactics
- Account retention
- Sales quota achievement
- Fluent bilingualism english- spanish
Languages
Spanish
Native or Bilingual
Software
Pepperi
Listazo
Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
On-SiteRemoteHybridImportant To Me
Work-life balanceCompany CultureFlexible work hoursHealthcare benefitsCareer advancementWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Key Accounts Sales Executive - Ethnix Group Inc
07.2020 - 12.2024
Independent Distributor - Bimbo Bakeries Usa
02.2016 - 09.2019
Grocery Store Manager/Store Owner - Mi Pueblo of Ky LLc
12.2013 - 11.2015
Eastern Kentucky University - , English-as-a-Second-Language Education
ICN University - Bachelor of Science, Industrial Engineering
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