Essence Turner
Carrollton,TX
Summary
Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
12
12
years of professional experience
Work History
Marketing Operations Specialist
Yooz
Coppell, TX
01.2023 - Current
- Manage and optimize marketing automation platforms (e.g., HubSpot, Probance, Salesforce) and other related tools to streamline operations and enhance campaign effectiveness.
- Analyze marketing data and performance metrics to provide actionable insights and recommendations for improving campaign performance and ROI.
- Identify and implement process improvements to enhance the efficiency and effectiveness of marketing operations.
- Worked closely with cross-functional teams to ensure alignment on goals, processes, and technology needs.
- Generate regular reports on campaign performance, marketing metrics, and operational efficiency, and present findings to stakeholders.
Marketing Brand Manager
Calyx Software
10.2019 - 11.2022
- Develop and execute marketing plans for multiple products
- Manage branded content initiatives and email campaigns to boost product awareness and lead generation
- Create and implement social media strategies across various platforms
- Collaborate with media organizations and advertising agencies for outreach
- Oversee website content and design to ensure alignment with brand standards
- Conduct and monitor competitor and industry market research
- Analyze data to evaluate the success of marketing efforts and generate new ideas for improving brand exposure
- Coordinate with sales teams and product development for direction to attract and retain customers
Marketing Project Coordinator
Paladin Consulting, Inc. (Calyx Software)
Dallas, Texas
06.2019 - 10.2019
- Developed brand/project-specific execution calendars, outlining key steps and deadlines in collaboration with brand managers
- Facilitated projects with marketing vendors on a regular basis.
- Handled quote management and sample gathering duties
- Managed and supervised tactical-level projects
- Collaborated with communications manager to effectively manage information by target audience and brand
- Managed and published brand-specific content on various social media platforms
- Engaged with brand managers to gather directions and designs for deliverables
- Executed tradeshow coordination tasks such as transportation, hotel arrangements, conference registrations, exhibit planning, and packing and shipping management
Customer Contact Coordinator
The Container Store Corporate
Coppell, Texas
06.2018 - 06.2019
- Resolved incoming and outbound phone inquiries, provided product information, confirmed shipment status, compiled and updated spreadsheets, computing customer order transactions, coordinated multiple tasks while using efficient time management skills, shared marketing promotions as a brand ambassador, evaluated and maintained strong relationships with our target markets through CRM platforms, such as Salesforce.
- Reviewing departmental resources and information through the SharePoint application.
- Managed and addressed emails from clients and potential clients, both internal and external.
- Updating and maintaining active business sales accounts through Salesforce.
Visual Merchandiser
The Container Store
Nashville, Tennessee
02.2018 - 05.2018
- Organizing and ensuring that the store is fully merchandised, presenting and laying out products, pulling customer orders, managing inventory accuracy, balancing multiple tasks, engaging with customers in order to offer product information and promotions.
Administrative Assistant
TSU Financial Aid Office
Nashville, Tennessee
09.2016 - 05.2018
- Coordinate, organize, file and maintain student database records for reference
- Create and modify various documents using Microsoft Office
- Prepare letters and correspondence
- Manage and update students financial aid award package for the designated school year
- Plan and schedule meetings for prospective students
- Prepare and store documents for reference through SharePoint
- Assist and coordinate with campus enrollment events
- Coordinate internal/external meetings for staff members
- Photocopy and fax award letters to recipients
- Answer incoming inquires by faculty and students.
Material Associate
Kuehne-Nagel/ Pro-Logistics
Lewisville, Texas
07.2016 - 08.2017
- Verify and scan materials into SAP inventory system
- Analyze pick sheets for pulling product and supplies
- Track and process returns into stock through SPSS
- Prepare and assemble packages for shipment
- Create and review purchase orders and invoices
- Assist with monthly inventory count and special projects.
Sales Associate
Aeropostale
Grapevine, Texas
07.2012 - 08.2016
- Greet customers and provide customer product assistance
- Manage financial transactions, balance drawers at the end of the day, maintain and distribute retail inventory
- Scan and categorize incoming product into stock
- Assist in promotional campaigns and changing of monthly inventory on the floor.
Fulfillment Associate
Amazon
Irving, Texas
06.2015 - 08.2015
- Pick and scan customer orders from a multi-level mezzanine, pack and ship orders, troubleshoot problems to resolution for distribution through SAP system
- Assist with pallet shipment preparation.
Education
B.B.A - Marketing & Supply Chain Mgmt.
Tennessee State University
Diploma - General Studies
Flower Mound High School
Skills
- Webinar Platforms (GoToWebinar, ON24)
- CRM Systems (Salesforce, Hubspot)
- Microsoft Office Suite
- Market/Competitive Analysis
- Marketing Automation
- Performance Reporting
- Web Analytics
- Branding
- Digital Marketing
- Email Marketing
- Database Management
- Campaign Development/Management
- Strategic Planning
- Marketing Strategy
- Social Media Marketing
- Product marketing
- Customer Segmentation
- SPSS/SAP
- Project Management
- Data Entry
Timeline
Marketing Operations Specialist
Yooz
01.2023 - Current
Marketing Brand Manager
Calyx Software
10.2019 - 11.2022
Marketing Project Coordinator
Paladin Consulting, Inc. (Calyx Software)
06.2019 - 10.2019
Customer Contact Coordinator
The Container Store Corporate
06.2018 - 06.2019
Visual Merchandiser
The Container Store
02.2018 - 05.2018
Administrative Assistant
TSU Financial Aid Office
09.2016 - 05.2018
Material Associate
Kuehne-Nagel/ Pro-Logistics
07.2016 - 08.2017
Fulfillment Associate
Amazon
06.2015 - 08.2015
Sales Associate
Aeropostale
07.2012 - 08.2016
B.B.A - Marketing & Supply Chain Mgmt.
Tennessee State University
Diploma - General Studies
Flower Mound High School
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