Esteban Aldana Jr.
Hesperia,CA
Summary
Dynamic sales professional recognized for exceptional closing abilities, strong customer relationship management, and expertise in value-based selling. Committed to implementing effective sales strategies that exceed targeted goals, expand the customer base, and enhance market share within designated territories. Proven track record of driving revenue growth through innovative solutions and a customer-centric approach. Eager to leverage skills to contribute to organizational success and foster long-term client partnerships.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
Work History
Abrasives Division Specialist
3M
03.2022 - Current
- Oversee and responsible for the success of assigned industrial/ manufacturing end user sales accounts totaling over $9.25 million dollars across the California Valley territory.
- FY2023 territory growth of 8% resulting in over $600K in total sales in abrasive portfolio business.
- Grew FY2022 by 16% resulting in over $1.5 million dollars in total sales spanning across eight different product portfolios by successfully growing target KPI’s and target key accounts.
- Grew FY2023 by 7% resulting in over $1.1 million dollars in total sales in the abrasives product portfolio by successfully acquiring new business and growing target key accounts.
- Grew FY2024 by 5.5% resulting in over $1 million dollars in total sales in the abrasives product portfolio by successfully acquiring new business and growing target key accounts.
- Leveraged relationships with end users and distribution resulting in added on product sales totaling over $200K.
Territory Sales Manager
Makita U.S.A.
04.2019 - Current
- Oversee and responsible for the success of 150 industrial and residential sales accounts worth over $3.25 million dollars spanning over Oklahoma and Arkansas.
- Successfully increased national accounts sales quota in FY19 by $250K and FY20 sales by $150K by successfully managing current accounts and selling directly to newly converted end users.
- Increased end-user customer base for Makita by focusing on key pro-users at job sites and new business acquisition resulting in sales increasing over $250K coming from new accounts.
- Increased DIY sales accounts in assigned territory by over $125K via direct sales, cold calling, prospecting, and negotiating contracts.
- Grew rental accounts by $75K by focusing on relationships and positioning Makita as a solution to the key decision makers and customer base.
Territory Manager
James Hardie Building Products Inc.
07.2018 - 02.2019
- Achieved a substantial increase in target sales and accurately managed 66 box retail accounts resulting in $275K/+2.5% YoY positive market share.
- Conducted staff training and taught staff members proper sales techniques to increase sales and encourage competitor conversions of end users, construction companies, and contractors.
Field Sales And Marketing Representative
Techtronic Industries
01.2017 - 07.2018
- Managed the increase in sales across four product categories with a YTD comp of 16% for 2017 value of over $6 million dollars.
- FY2018 sales totaled $2.5 Million with a positive comp of 21% surpassing yearly sales goals.
- Implemented strategic corporate brand marketing initiatives and promotional activities to increase brand awareness and sales resulting in top line revenue increase of 12%.
Platoon Sergeant
United States Marine Corps
01.2008 - 05.2012
- Platoon Sergeant- Managed and trained a team of ten sergeant instructors facilitating overall unit and section training through formulated training schedules to ensure the success of yearly training quotas.
- Artillery Section Chief- Built a cohesive and successful team to support mission objectives by leading, training, and managing a platoon consisting of over 50 Marines.
Education
Master of Business Administration - General Business
Western Governors University
Salt Lake City, Utah 11.2024 - 04.2025
Bachelor Of Science In Business - Business Administration Marketing
San Diego State University
San Diego, CA 01.2015 - 12.2016
Associate Of Science - Business Administration
Cuyamaca College
El Cajon, CA 06.2012 - 12.2014
Skills
- Bilingual: Spanish and English Fluency
- Strong Verbal Communication
- Value Selling
- Microsoft Office
- CRM Salesforce
- Cold Calling/Prospecting
- Proficient in Microsoft PowerBi
- Vendor relations
Languages
English
Spanish
Timeline
Master of Business Administration - General Business
Western Governors University
11.2024 - 04.2025
Abrasives Division Specialist
3M
03.2022 - Current
Territory Sales Manager
Makita U.S.A.
04.2019 - Current
Territory Manager
James Hardie Building Products Inc.
07.2018 - 02.2019
Field Sales And Marketing Representative
Techtronic Industries
01.2017 - 07.2018
Bachelor Of Science In Business - Business Administration Marketing
San Diego State University
01.2015 - 12.2016
Associate Of Science - Business Administration
Cuyamaca College
06.2012 - 12.2014
Platoon Sergeant
United States Marine Corps
01.2008 - 05.2012