Estefany Cerda
San Francisco,CA
Summary
As an experienced Product Manager with over 6 years of progressive experience, I thrive on guiding teams to create solutions that truly connect with customers. From strategy to execution, I love turning insights into plans that make a difference in user experiences. I'm all about fostering collaboration and driving meaningful progress. Outside of work, you'll often find me exploring the outdoors with my dog and partner.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Product Manager, Core
Kallidus
10.2022 - Current
- Directed and orchestrated the product transition and integration process after Kallidus's acquisition of Sapling
- Led migration from Angular to React for frontend, boosting performance, and user experience, introducing 40+ new features, aligning appearance with other products, and implementing SFTP for API, all fully adopted by customers
- Developed and launched a new backend processing framework to speed up delivery of our in-app reports and decrease customer-reported delivery issues by over 80%
- Implemented automated testing into CI/CD pipeline with the QA Manager, ensuring swift feedback on code changes and early detection of regressions
- Analyzed at-risk customers to decrease churn and ARR loss, identifying product adjustments to boost renewal probability for 52% of key customers, representing 80% of total ARR, within six months.
Product Manager, API & Integrations
Sapling
05.2020 - 10.2022
- Identified and prioritized integration opportunities for each product based on historical sales win/loss data, customer feedback, and companywide GTM strategies
- Established and enforced standardized practices and frameworks for the development, documentation, and maintenance of APIs and integrations, meticulously ensuring alignment with industry standards and best practices
- Defined product roadmaps, set project timelines, and tracked key performance indicators (KPIs) to measure the success and impact of API initiatives
- Effectively transitioned payroll integrations from monolithic to microservices architecture, improving scalability, flexibility, and performance while reducing dependencies and boosting agility
- This led to an 80% decrease in integration-related bugs
- Spearheaded the implementation of webhooks into the product ecosystem, enabling real-time data synchronization and event-driven workflows
- Leveraged Jira's reporting and analytics capabilities to monitor ticket lifecycle metrics, identify areas for improvement, and implement targeted optimizations to further accelerate resolution times.
Customer Success Manager
Sapling
04.2018 - 05.2020
Education
San Francisco State University
San Francisco, CA12-2016
Skills
- Agile Project Management
- API Development
- Customer Relationship Management
- Data Analysis and Insights
- Process Development
- Product Lifecycle Management
- Product Governance
- Product Roadmapping
- Program and Project Management
- Scrum Master
- Stakeholder Management
- Strategic Planning
- Team Leadership
- Technical Aptitude
Certification
- Certified Scrum Product Owner, Scrum Alliance, 2023
- Project Management Foundations, Product Institute, 2024
Timeline
Product Manager, Core
Kallidus
10.2022 - Current
Product Manager, API & Integrations
Sapling
05.2020 - 10.2022
Customer Success Manager
Sapling
04.2018 - 05.2020
San Francisco State University
- Certified Scrum Product Owner, Scrum Alliance, 2023
- Project Management Foundations, Product Institute, 2024
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