Estella Lee

Create financial budget.

Build planning process and OTB.

Develop strategies for assortment planning,

Manage in season promotion and pricing.

Eliminate risk to EBITA, maximize GMROI, and improve inventory turn.

Created long-term (5 year) financial plans and led annual financial budgeting for each of the sub-brands and channels within William-Sonoma, Inc.

Developed strategies for merchandising assortment planning, inventory management, promotion events, pricing, and inventory liquidation.

Built out roadmaps and benchmarks for each key initiatives and financial KPI goals.

Streamlined planning process and re-structured business analytics to improve effectiveness, efficiency, accuracy, and speed.

Collaborated with all cross-functional teams and aligned with company leaders to support consistency and best practices.

Established monthly companywide training to elevate associate's technical skill-set and reduce labor hours.

Assisted in new systems and tools creation, development and implementation.

Responsible for budgeting, planning, and developing international and domestic markets for all four sub-brands of Gymboree Group (Gymboree, Crazy 8, Janie & Jack, and Gymboree Outlet).

Improved EBITA for franchises and wholesalers in Middle-East, South America, Australia, and US.

Assisted in searching for new business partners in China, India, Japan, and South America, and US

Created and managed P&Ls, OTBs, marketing and pricing events, assortment planning, buying, and logistics, and inventory management for both internal and external business partners.

Review contracts, evaluated financial stability and long-term growth opportunities, terminated risky partnerships, shared best practices, and proposed customized buy plans for each country.

Responsible for annual budgeting, planning, buying, marketing, and inventory management.

Turned around unprofitable business area and improved GMROI, inventory turn.

Partnered with vendors on co-op marketing, event funding, new product launches, and product testing

A key player in creation, development, and implement new planning systems from Oracle.

Assisted with transitioning business ownership and management changes between Disney to Children’s Place and back to Disney.

Identified, developed, and launched new business opportunities (destination and adult apparel).

Re-established new planning and inventory management standards and processes.

Successfully launched "Soma" intimate apparel brand for Chico's.

Delivered sales in double digit comp.

Key player in launching new business, "Pink".

Re-branding and re-launching:

Improved product quality and elevated design.

Reduced product cost and agile sourcing to improve EBITA and GMROI.

Oversaw 13 franchises and assisted in product development for Guess Accessories.

Also manage inventory for company stores/outlets

Assisted in launching RTW department for DFS.

Engaged in product development, buying, and planning.