Functional SEO and PPC ad expert with strong background in web marketing and analytics and proven experience in content strategy and keyword strategy. Over 4 years of experience driving organic and paid site traffic across multiple client verticals through data-driven optimizations and innovative marketing campaigns to improve search engine results.
Hi, I’m
Estephany Pagenkopp
Chino,CA
Summary
Overview
8
years of professional experience
Work History
Twiz
Google Ads & SEO Specialist
04.2019 - Current
Job overview
- Provided measurable results and ROI metrics to clients, showcasing effectiveness of marketing strategies and campaigns
- Developed campaigns, created landing pages, led design and tracked results.
- Trained and mentored new employees on operational procedures
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Improved website visibility through development and implementation of SEO strategies for over 30 clients at a time.
- Implemented effective Conversion Rate Optimization (CRO) strategies, conducting A/B tests, and analyzing user behavior to identify opportunities for improving website performance.
Trumpet Behavioral Health
Behavior Therapist
10.2018 - 05.2019
Job overview
- Provided direct client care in 1:1 and group settings utilizing a combination of intensive teaching and natural environment training arrangements
- Collected, recorded, and summarized data on observable child behavior
- Effectively communicated with parents and caregivers regarding client progress
- Maintained a clean, safe, and organized work and therapy environment for kids.
- Developed tools to help kids acquire new skills and work towards goals of building communication and social interactions
Wells Fargo Bank
Lead Teller
08.2015 - 04.2019
Job overview
- Managed daily bank operations by processing customer transactions and providing exceptional customer service.
- Assisted over 200 clients in achieving their financial goals by actively referring banker products and referring them to appropriate banker
- Recognized and prevented fraudulent activities and suspicious transactions.
- Collaborated with manager to establish achievable referral and professional development goals
- ATM Custodian In charge of ATM maintenance and dealing with large sums of cash
- Mentored and trained new tellers on bank procedures and customer service standards.
Education
California State University - Long BeachLong Beach, CA
Human Development from Human Development
05.2018
University Overview
Santa Ana CollegeSanta Ana, CA
Associate of Arts from Liberal Arts
06.2016
University Overview
Skills
- Google Ads Management
- Search Engine Optimization Practices
- Website Development (Wordpress & Shopify)
- Site Auditing
- Project Deadlines
- Competitive Research and Analysis
- Web Analytics Tracking
Languages
Spanish
Native or Bilingual
Timeline
Google Ads & SEO Specialist
Twiz
04.2019 - Current
Behavior Therapist
Trumpet Behavioral Health
10.2018 - 05.2019
Lead Teller
Wells Fargo Bank
08.2015 - 04.2019
California State University - Long Beach
Human Development from Human Development
Santa Ana College
Associate of Arts from Liberal Arts
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