Innovative Marketing Project Coordinator committed to consistently exceeding yearly revenue objectives. Goal-oriented individual with strong leadership capabilities. Talented at creating ads with several softwares, managing marketing campaigns and analyzing logistics. Proven record of success in conceptualizing and integrating campaigns to reinforce and build brand images.
Hi, I’m
Estevan Cazares
Marketing & Operations Manager
Bakersfield,CA
Summary
Overview
10
years of professional experience
Work History
Tacos La Villa MG Holdings, Inc. (Tacos La Villa)
Marketing & Operations Manager
01.2020 - Current
Job overview
- Spearheaded company-wide rebranding initiative, developing new visuals, signage, and uniforms that increased social media engagement by more than 400% and improved customer trust by 56%.
- Designed and launched the Cravings Rewards Program, driving a 40% increase in sales across all locations and opening new SMS and email marketing channels.
- Established partnerships with key industry influencers to amplify brand reach and credibility.
- Expanded role beyond marketing to include IT, HR, POS management, and operations—handling everything from staff training to online ordering platforms.
- Negotiated vendor pricing for cups, bags, and other distribution products, achieving an average 60% reduction in costs.
- Directed creative execution for all marketing collateral, menus, websites, HR docs, decals, and both print/digital campaigns.
- Trained and supported staff at multiple new store openings (Visalia, Fresno, Lamont, Tehachapi), ensuring smooth rollout of company values and operational processes.
- Led influencer campaigns and collaborations, including branded meals and national day promotions, boosting community engagement and sales.
- Managed IT infrastructure: domain hosting, troubleshooting across multiple locations, installation of digital menu boards, HME headset systems, and online review management to improve brand reputation.
- Implemented corporate scheduling software (Sling) and developed training videos to streamline onboarding.
- Utilized Adobe Photoshop, Adobe Lightroom & Adobe Creative Cloud
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
222 Entertainment
Talent Manager
08.2020 - 07.2021
Job overview
- Work directly with potential clients to create marketing campaigns, promotions or cross advertising.
- Developing and maintaining production schedules and managing assets, ensuring all content guidelines are
adhered to. - Growing and maintaining relationships with clients.
- Monitoring post performance to ensure campaign impressions and engagement goals are met.
- Create schedules for talent's social media to correspond with ongoing projects and planned paid advertisements.
DriveTime Auto
Dealership Coordinator
02.2018 - 01.2020
Job overview
- Processes all new and used vehicles for registration in the state in which they will be titled.
- Submits all legal transfer work to the Department of Motor Vehicles.
- Checks for accuracy in applications and ensures that all information is complete.
- Compiles and maintained a complete list of all outstanding title work.
- Reported to management on any statuses of any missing or problem titles and provided current lists of outstanding titles to management at the end of month.
Best Buy
Geek Squad Agent
01.2016 - 02.2018
Job overview
- Assist customers with questions on products, while meeting sales quotas every month.
- Assist customers face-to-face with their computer and consumer electronics problems.
- Educated guests on consumer electronics.
- Provide basic computer education to clients.
- Handled hardware and software repairs on a wide variety of consumer electronics.
Education
Taft CollegeTaft, CA
Associate of Arts from Business Administration
06-2021
University Overview
Skills
Branding
Core Skills
Core Skills
- Marketing & Branding: Campaign Development, Social Media Strategy, Content Creation, Influencer Collaborations, Loyalty Programs, Direct Mail/SMS Campaigns
- Operations & Leadership: Vendor Negotiations, Cost Reduction, Staff Training, Store Openings, Process Improvement, Scheduling Systems (Sling)
- IT & Technical: Domain Management, Website Development, POS Systems, Online Ordering Platforms, HME Drive-Thru Systems, Digital Menu Boards
- Creative & Design: Adobe Photoshop, Adobe Lightroom, Graphic & Print Design, HR Collateral, Signage & Decals
- Data & Analytics: Sales Monitoring, Budget Management, Performance Audits, Customer Feedback Analysis
Timeline
Talent Manager
222 Entertainment
08.2020 - 07.2021
Marketing & Operations Manager
Tacos La Villa MG Holdings, Inc. (Tacos La Villa)
01.2020 - Current
Dealership Coordinator
DriveTime Auto
02.2018 - 01.2020
Geek Squad Agent
Best Buy
01.2016 - 02.2018
Taft College
Associate of Arts from Business Administration
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