Esthepany Rodriguez

• Identified Eclai's target market & researched trends, product needs, and wants for target market
• Responsible for finding vendors that have product that align with Eclai's target market
• Negotiate pricing with wholesale vendors
• Ensure on time deliveries for optimal product stories, trend demand, inventory quantities and seasonal needs
• Manage inventory of products to ensure optimal stock to maximize sales & profit
• Responsible for managing monthly budgets based on sales trends, and current customer buying habits
• Constantly monitoring inventory levels, placing restock orders + new orders to meet in store demand
• Analyzing sales to identify slow moving products and decide if product placement, pricing, shifting trends is the cause to find potential changes to improve sales in those products
• Actively staying informed on what's "in," popular, on trend, what is happening such as events, festivals, big drops, and viral fashion happenings.
• Staying on top of who my target market is watching on social media to identify potential popular fashion trends, & product demands
• Work with my sales team and management to identify customer needs and wants. Including current product pros/cons feedback from customers
• Manage different product placement depending on Store Location, and Specific customer base of location(ex: Topanga vs Manhattan Beach)
• Find product focus we can improve in(ex: checkered print is trendy but works better for our Manhattan beach customers, vs our Westfield Topanga mall customers)(ex: cowboy era is more loved by our topanga customers)
• Attend showrooms regularly to view new products, and maintain a relationship with vendor team to receive product updates via email/text
• Attend trade shows, with a plan: identify important vendors to visit first(schedule appointments whenever possible), plan future buys while maintaining budget, and each store location product needs.

Continued to grow our business which led us to opening our second location in the city of Manhattan Beach.

This location was really special as it wasn't a location we sought out for but one that the management of the center invited us to be in as they had seen what we accomplished in our Topanga location.

Established a successful business that started off in pop ups over the weekends that grew into our first brick and mortar location in the Westfield Topanga Mall.

• Provided translation services at the MAGIC Trade Show registration tables for Spanish-speaking buyers and exhibitors.
• Facilitated communication to ensure smooth registration process and compliance with entry requirements.
• Led decision making if potential buyer had enough proof to show industry relationship in order to have access to Trade Show
• Enhanced attendee experience by bridging language barriers and promoting inclusivity.
• Learned the registration process of the Magic Trade Show, and what the requirements are to be able to come in as a buyer, exhibitor, as well as for those coming to look to source.

• Assisted in designing and developing apparel products for Dai Wear's e-commerce platform.
• Managed production processes to ensure timely delivery of high-quality products to manufacturers
• Managed delivery dates of production to ensure deadlines were met for product releases
• Collaborated with the retail team to optimize inventory levels and drive sales.
• Implemented marketing strategies to increase brand visibility and customer engagement.
• In charge of mentoring my intern replacement and help show her the ropes
• Gained valuable experience working within the fashion industry, applying learned concepts directly into relevant work situations.
• Learned how to contact, and work with vendors and suppliers
• Analyzed problems and worked with teams to develop solutions.

• Led visual merchandising for the Men and Women, and accessories Department
• Implemented strategies to increase revenue and maintain brand image through effective merchandising that reflected in higher sales by making specific products key focal points
• Oversee the development of product stories was accurately reflected, and working for our specific customers
• Became top seller for consecutive months for the LA region
• In charge of driving team to meet daily goals and help exceed our goals
• Led team to better approach and build rapport to optimize our conversion rate
• Won awards for 100% customer service scores from secret shoppers
• Lead loyalty sign ups for consecutive months