Esther Esses
Mexico City,Mexico
Summary
Born and raised in Mexico, I have also lived in San Diego, Paris, and Boston, which has given me a global perspective and adaptability - essential qualities in the world of influencer marketing. With a strong background in social media strategy, influencer partnerships, and digital marketing, I have successfully built and managed online communities, executed creative marketing campaigns, and developed brand collaborations. My expertise in content creation, analytics, and project management makes me an asset to any dynamic marketing team.
Overview
7
7
years of professional experience
Work History
Founder
Bite Lab
01.2022 - Current
- Launched and managed a food-focused brand, handling content creation, marketing, and sales
- Built relationships with key stakeholders, securing partnerships and engagement
- Organized fundraising events and social media-driven promotional efforts
Social Media Manager
DessertBar.mx
06.2018 - Current
- Grew brand presence to 17K+ engaged followers, driving audience growth through curated content
- Managed 100+ influencer collaborations, building partnerships to boost brand awareness
- Developed marketing strategies to increase engagement and digital reach
- Tracked campaign performance and audience insights using social media analytics
President
The Good Neighbor
08.2023 - 08.2024
- Led digital and influencer-driven campaigns to raise awareness and funds for homeless communities
- Partnered with organizations for outreach and community engagement initiatives
Culinary Arts TA
Torrey Pines High School
01.2023 - 06.2023
- Assisted in content development for educational purposes and student engagement strategies
Education
Northeastern University
Boston, MA05.2028
Skills
- Content creation
- Campaign strategy
- Brand awareness
- Strategic planning
- Coordination
- Experience working with diverse, global audiences
- Project management
- Community engagement
Certifications And Courses
- Integrated Marketing: Innovation & Strategy, NYU Career Edge, 07/23
- Meta Social Media Management, Coursera, 08/23
- Integrated Marketing Communications, IE Business School, 09/23
- Sports Marketing, Northwestern (Coursera), 10/23
Activities
- LatAm Business Club, Northeastern University, 2025 - Present
- Stand With Us Leadership Council, 2022 - 2023
- Dance & Performing Arts, 2011 - Present
Timeline
President
The Good Neighbor
08.2023 - 08.2024
Culinary Arts TA
Torrey Pines High School
01.2023 - 06.2023
Founder
Bite Lab
01.2022 - Current
Social Media Manager
DessertBar.mx
06.2018 - Current
Northeastern University
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