Esther Ra

• Drove sales by engaging customers, delivering product knowledge, and closing transactions.
• Utilized CRM systems to track client preferences and purchase history for personalized service.
• Managed customer inquiries and complaints to ensure satisfaction and loyalty.
• Monitored sales trends to identify opportunities for enhanced performance.
• Led team in providing exceptional customer service aligned with brand values.
• Implemented loss prevention procedures to protect company assets and ensure compliance with policies.
• Contributed to visual merchandising efforts to improve store presentation and customer engagement.

• Achieved strategic goals across key metrics including sales, gross margin, and stock turnover
• Managed in-season business effectively, leveraging sales data to maximize inventories and improve markdowns
• Sourced and onboarded new brands, filling crucial gaps within the category and enhancing product diversity
• Streamlined team processes, enhancing productivity by 20% through effective management
• Boosted revenue by identifying and securing high-value partnerships
• Optimized product mix based on market analysis, increasing category performance
• Enhanced operational efficiency through meticulous process audits

• Drove community engagement and digital marketing initiatives for online student marketplace.
• Managed social media strategy, content creation, and campaigns to enhance brand awareness.
• Developed partnerships with property managers and student communities, boosting adoption and revenue.
• Executed targeted social media campaigns that increased student sign-ups.

Coordinated community events and promotions to maximize engagement levels.

• Strategically collaborated with the Regional Director of Sales, driving lead generation and business growth
• Forecasted occupancy and revenue with precision, aiding in strategic decision-making
• Directed renovation projects, ensuring alignment with contract documents, schedule, and budget
• Managed full-scale hotel renovation while maintaining regular business operations, demonstrating exceptional multitasking skills
• Pioneered a guest service overhaul, elevating customer satisfaction ratings
• Mentored management team, boosting leadership skills across departments

• Directed hotel sales team, establishing revenue targets and exceeding sales goals.
• Developed sales strategies, expanding customer base and increasing revenue.
• Cultivated relationships with corporate clients, event planners, and travel agencies to enhance market reach.
• Collaborated with marketing and operations to synchronize sales and service initiatives.
• Analyzed market trends, identifying opportunities and crafting strategic plans.
• Maintained detailed sales reports for performance monitoring against established goals.
• Attended industry conferences for networking and acquiring insights on current trends.
• Managed pricing strategy, negotiating contracts to maximize profitability.