Esther Yeon
Providence,RI
Overview
4
4
years of professional experience
Work History
Model
Morph Management
Seoul, South Korea
07.2022 - Current
- Chosen as a talent under Morph Management.
- Served as a brand model in advertising campaigns and fashion editorials.
- Successfully bolstered brand visibility and consumer engagement across multiple campaigns and platforms.
- Developed diverse modeling skills through participation in various projects.
- Coordinated promotional activities and campus events to enhance brand engagement.
- Wrote multiple articles for the outlet's fashion narratives, enriching content and audience connection.
- Morph Management: A premier agency specializing in fashion and lifestyle. https://www.morphmgmt.com/models/women/1894922/yeon-esther
Paris Fashion Week Intern
Hypebeast
Paris, France
06.2025 - 07.2025
- Supported coverage of Paris Fashion Week by assisting editorial and social media teams in curating showroom content and event coverage.
- Coordinated with photographers, buyers, and stylists to source, edit, and publish multimedia assets, enhancing visual storytelling throughout events.
- Monitored engagement metrics and audience feedback to refine content strategy in real-time, increasing visibility and audience interaction during Fashion Week.
- Drafted social copy and headlines tailored to Hypebeast's global audience, aligning with the brand's editorial voice and cultural positioning.
- Hypebeast: Global contemporary culture and lifestyle platform. https://hypebeast.com
E-Commerce Intern
Moomooz
Seoul, South Korea
07.2023 - Current
- Streamlined and curated product listings to optimize website presentation, enhancing user experience and engagement.
- Organized and classified diverse product data to refine company's AI-driven recommendation system.
- Collaborated with Moomooz, a prominent fashion conglomerate including Musinsa, W-Concept, and 29cm, to develop cutting-edge e-commerce solutions.
Social Media (SNS) Coordinator
Benaco & Fontana
05.2022 - Current
- Led the development and execution of a comprehensive social media strategy, aligning with brand values and seasonal product releases, across platforms like Instagram, TikTok, and the official website.
- Orchestrated engaging multimedia content, including videos, images, and stories, to reinforce brand identity and highlight product offerings.
- Executed targeted campaigns and SEO best practices, enhancing reach and brand awareness within the target demographic.
- Utilized social media tools and analytics platforms to analyze performance metrics, including engagement rates and follower growth.
- Benaco & Fontana: Contemporary Italian casual for smart men. https://benacofontana.com/index.html
Founder
La Revue Sociale
07.2022 - 06.2024
- Pioneered a digital fashion platform aimed at empowering marginalized communities through style transformations and image-building research.
- Empowered marginalized individuals to reclaim their image and identity, influencing discussions on inclusion and self-expression.
- Orchestrated makeover initiatives for homeless individuals, incarcerated persons, and orphaned children, enhancing self-esteem and facilitating social reintegration.
- Leveraged local resources and volunteers to implement transformative projects, driving community engagement and support.
- Regularly analyzed emerging fashion trends, synthesizing data into actionable insights that informed both editorial content and social initiatives.
- Conducted in-depth research on the psychology of fashion and its role in shaping public perception, adding a layer of academic rigor to the magazine's offerings.
- Established the magazine as a credible voice in the intersection of fashion, social justice, and personal branding.
- Online Fashion Magazine.
Research
Gachon University School of Arts and Physical Education
03.2022 - 09.2023
- Supported cutting-edge research initiatives at the intersection of fashion, design, and physical education, collaborating with esteemed faculty members to enhance project outcomes.
- Conducted primary and secondary research, including surveys, interviews, and literature reviews, to collect valuable data for ongoing academic projects.
- Facilitated communication between Design Department and other departments within the School of Arts and Physical Education, promoting interdisciplinary dialogue and strengthening research collaboration.
- Gachon University School of Arts and Physical Education, Design Department, Fashion Design. https://www.gachon.ac.kr/sites/fashiondesign/index.do
Marketing Team
Filippopiana
05.2023 - 08.2023
- Crafted narratives and marketing materials that aligned with brand's luxury and artisanal ethos, enhancing brand identity.
- Conducted analyses to identify customer trends and preferences, informing targeted marketing campaigns that improved engagement.
- Utilized social media and digital platforms to enhance brand awareness, achieving significant engagement metrics.
- Filippopiana: An Italian luxury brand merging Biella's textile heritage with modern golf culture to create classic elegance. https://www.filippopiana.it/
Volunteer
Haesol Vocational Academy
06.2023 - 07.2023
- Led initiative to design student-centric school uniforms, enhancing student identity and pride.
- Partnered with faculty, students, and suppliers to assess needs and preferences, ensuring alignment with school values.
- Developed design prototypes, organized focus groups, and obtained final approval from school administration to implement new uniforms.
- Haesol Vocational Academy: A leading educational institution focused on empowering North Korean defectors and immigrant youth through vocational training. http://haesolschool.org/
Education
Bachelor of Fine Arts - Textiles & Apparel Design
Rhode Island School of Design
Providence, Rhode Island05-2028
High School Diploma -
Seoul Foreign School
Seoul, South Korea05-2024
Skills
- Social media strategy
- Content creation
- Trend research
- Market analysis
- Fluent in english
- Fashion knowledge
- Brand awareness
- Styling techniques
- Adobe creative suite
- Pattern making
- Sketching
- Color theory
Languages
English
Native or Bilingual
Chinese (Mandarin)
Full Professional
Korean
Native or Bilingual
Timeline
Paris Fashion Week Intern
Hypebeast
06.2025 - 07.2025
E-Commerce Intern
Moomooz
07.2023 - Current
Volunteer
Haesol Vocational Academy
06.2023 - 07.2023
Marketing Team
Filippopiana
05.2023 - 08.2023
Model
Morph Management
07.2022 - Current
Founder
La Revue Sociale
07.2022 - 06.2024
Social Media (SNS) Coordinator
Benaco & Fontana
05.2022 - Current
Research
Gachon University School of Arts and Physical Education
03.2022 - 09.2023
High School Diploma -
Seoul Foreign School
Bachelor of Fine Arts - Textiles & Apparel Design
Rhode Island School of Design
Independent Projects
- Morph Management, Model, 07/2022, Present, Selected as a talent under Morph Management, a premier agency specializing in fashion and lifestyle., Modeling experience., Featured as a brand model in advertising campaigns and fashion editorials., Collaborated in promotional activities and campus events., Appeared in multiple articles, contributing to the outlet's fashion narratives., Successfully bolstered brand visibility and consumer engagement across multiple campaigns and platforms., https://www.morphmgmt.com/models/women/1894922/yeon-esther
- Online Fashion Magazine (La Revue Sociale), Founder, 07/2022, 06/2024, Pioneered a digital fashion platform aimed at empowering marginalized communities through style transformations and image-building research., Orchestrated high-impact makeover initiatives targeting homeless individuals, incarcerated persons, and orphaned children to boost self-esteem and foster social reintegration., Leveraged local resources and volunteers to implement these transformative projects, gaining significant community engagement., Conducted in-depth research on the psychology of fashion and its role in shaping public perception, adding a layer of academic rigor to the magazine's offerings., Regularly analyzed emerging fashion trends, synthesizing data into actionable insights that informed both editorial content and social initiatives.
- Haesol Vocational Academy, Volunteer, 06/2023, 07/2023, Spearheaded a student-centric initiative to create and design new school uniforms., Collaborated with faculty, students, and suppliers to identify needs, preferences, and logistical requirements., Created multiple design prototypes, facilitated focus groups, and secured final approval from school administration., http://haesolschool.org/
Education
true
Research
Gachon University School of Arts and Physical Education, Design Department, Fashion Design, 03/2022, 09/2023, Contributed to cutting-edge research initiatives at the intersection of fashion, design, and physical education, under the guidance of esteemed faculty members., Conducted primary and secondary research, including surveys, interviews, and literature reviews, to collect valuable data for ongoing academic projects., Acted as a liaison between the Design Department and other departments within the School of Arts and Physical Education, fostering interdisciplinary dialogue and research synergy., https://www.gachon.ac.kr/sites/fashiondesign/index.do