Esther York
Colorado Springs,CO
Summary
Passionate content strategist skilled in research, writing and editing broad range of content. Proficient in online content design, user experience research and solutions and working quickly to produce exceptional deliverables. Works independently to write interesting, clean and clear copy. Excellent communication talents, relationship-building skills, performance under pressure and judgment within tight deadlines. Insightful professional with many years of experience creating, publishing, and managing original and compelling content. Veteran at engaging target audiences on wide range of platforms. Cohesive team player when collaborating with marketing and organizational leaders to drive consistent messaging. High-energy professional with charisma and exceptional people skills in large and small groups. Sells products and attracts people with ease. Quick-thinking and detail-oriented professional with hospitable and welcoming presence. Natural entertainer with passion for working with crowds. Versatile tech-savvy performer with history of engaging and delighting audiences and informal groups. Memorizes scripts, names and company promotions and improvises with ease. Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Content Creator
Tik Tok
Colorado Springs, CO
01.2020 - Current
- Monitored analytics on a regular basis and adjusted strategy accordingly.
- Maintained an up-to-date library of all published materials.
- Optimized existing website pages using keywords that aligned with search engine algorithms.
- Analyzed competitors' digital marketing efforts to gain insights into their success strategies.
- Built relationships with influencers who could help promote the brand's message online.
- Researched topics related to the brand's industry to develop original content ideas.
- Sourced relevant images, graphics, audio files, video clips for use in digital content.
- Edited videos using Adobe Premiere Pro and After Effects software.
- Collaborated with other departments in order to ensure content was consistent with the brand's messaging.
- Developed content strategies for social media platforms such as Facebook, Twitter, and Instagram.
Marketing Assistant
Tiny Tots Daycare and Home Smart Real Estate
Colorado Springs, CO
06.2015 - Current
- Conducted customer research to gain insights into consumer behavior.
- Ensured compliance with all applicable laws related to advertising and promotions.
- Generated ideas to increase sales through creative promotions.
- Tracked key performance indicators related to campaigns in order to assess progress against goals.
- Assisted in developing social media policies that aligned with company values and objectives.
- Maintained a positive online presence by responding promptly to customer inquiries and complaints.
- Collaborated with other departments to create effective strategies across multiple channels.
- Created content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google+.
Realtor
Home Smart Realty LLC
Colorado Springs, CO
01.2015 - Current
- Maintained current knowledge of laws governing real estate transactions in order comply with regulations.
- Attended industry events such as conferences or seminars related to real estate topics.
- Negotiated contracts between buyers and sellers to reach agreement on price and terms of sales.
- Answered inquiries from potential buyers regarding features of property listings.
- Advised clients on market trends and local real estate conditions, helping them make informed decisions.
- Monitored changes in local markets that could affect the value of listed properties.
- Responded promptly to customer inquiries via phone or email regarding available properties.
- Educated customers about mortgage products and loan processes relevant to their needs.
- Developed marketing plans to promote properties for sale, including listing ads in newspapers and websites.
- Prepared documents such as purchase agreements, deeds, leases and other legal documents related to real estate transactions.
- Reviewed inspection reports prior to closing ensuring that all necessary repairs were completed.
- Researched zoning regulations for specific areas when preparing property listings.
- Coordinated with appraisers, title companies, lenders, home inspectors and other third parties to ensure a successful closing process.
Tiny Tots
Own Business
Colorado Springs, CO
03.2003 - Current
- Scheduled routine maintenance on equipment used throughout the daycare center.
- Conducted regular inspections of facilities to ensure safety standards were met.
- Conducted parent-teacher conferences to discuss progress of children's development.
- Organized activities such as art projects, games, stories, music, field trips. to stimulate learning environment.
- Created an atmosphere conducive to learning through positive reinforcement techniques.
- Developed and implemented policies and procedures to ensure safety and quality of care for children.
- Ensured compliance with all federal, state and local regulations related to childcare services provided by the daycare center.
- Provided emergency first aid when needed during incidents involving any of the children under care.
- Developed marketing campaigns aimed at increasing enrollment numbers within the facility.
- Assisted in recruiting new families by organizing open house events or tours of the facility.
- Established relationships with parents through regular communication about their children's progress at the daycare center.
- Ordered supplies necessary for daily operations of the daycare center from approved vendors.
- Implemented a rewards system for positive behavior among children while enforcing disciplinary action when needed.
- Maintained records in accordance with state laws and regulations regarding health and safety standards.
- Coordinated special programs such as holiday parties or summer camps for enrolled students.
- Maintained accurate records of attendance and student performance data.
- Communicated with parents and fostered strong professional relationships.
- Managed school's social media accounts to promote positive image to area families.
Business Manager
Chillax Massage owner
Colorado Springs, CO
01.2024 - 04.2024
- Analyzed customer feedback to identify areas for improvement in products and services offered.
- Developed and implemented strategies to increase sales and market share.
- Conducted market research and analysis to identify new business opportunities.
- Researched target markets to understand the needs of current and potential customers.
- Conducted research on industry trends, competitor activities, and customer needs.
- Monitored competitors' activities, prices, products, and services in order to stay ahead of the competition.
- Created presentations to attract new business opportunities.
- Maintained a database of existing customers and prospective leads.
- Prepared reports on sales performance metrics such as revenue growth rate, conversion rates and lead-to-customer ratios.
- Maintained open and ongoing communication with clients to meet needs and expectations.
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Developed short-term and long-term vision and strategy to achieve targeted sales objectives.
- Designed promotional materials using graphic design software applications.
- Ensured compliance with company policies when publishing content online.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
- Managed the daily operations of all assigned social media accounts.
- Developed and implemented a comprehensive social media strategy to increase brand awareness and engagement.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Developed and implemented successful social media campaigns to support company objectives.
- Maintained an up-to-date knowledge of emerging technologies related to social media marketing.
Education
Real Estate License Training - Real Estate
Kaplan
Colorado Springs, CO01-2015
Digital Marketing - Social Media Marketing And Digital Marketing
Coursera
Colorado Springs, COSome College (No Degree) - Early Childhood Education
CNCC
Craig, COEarly Childhood Ongoing Trainings - Early Childhood Education
Colorado Shines
Colorado Springs, COSkills
- Influencer Collaboration
- Social Media Marketing
- SEO Strategies
- Copywriting
- Deadline Management
- Product Descriptions
- Marketing Analytics
- Video Editing
- Digital Photography
- Google Analytics
- Research
- Researching
- Digital Marketing
- Photography
- Social Media Management
- Brand Development
- Email campaigns
- Relationship Building
- Prospecting
- Performance Evaluations
- Customer Service
- Lead Generation
- Decision-Making
- Project Management
- Client Consultations
- Mentoring and Coaching
- Account Management
- Business Administration
- Revenue Generation
- Quality Control
- Campaign Development
- Market understanding
- Sales and Marketing
- Networking strength
- New Business Development
- Verbal and written communication
Affiliations
- Hiking
- Gardening
- Social media creator
- photography
Accomplishments
- Award for USDA food program healthy meals for children (nutrition)
- 25,000 Tik Tok followers
Certification
- Daycare family home license
- Real Estate license
- Social media marketing certificate from coursera
- Google ads certificate training Coursera
Timeline
Business Manager
Chillax Massage owner
01.2024 - 04.2024
Content Creator
Tik Tok
01.2020 - Current
Marketing Assistant
Tiny Tots Daycare and Home Smart Real Estate
06.2015 - Current
Realtor
Home Smart Realty LLC
01.2015 - Current
Tiny Tots
Own Business
03.2003 - Current
Real Estate License Training - Real Estate
Kaplan
Digital Marketing - Social Media Marketing And Digital Marketing
Coursera
Some College (No Degree) - Early Childhood Education
CNCC
Early Childhood Ongoing Trainings - Early Childhood Education
Colorado Shines
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