Summary
Overview
Work History
Education
Skills
Timeline
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Esther Cabrera

Bentonville,AR

Summary

Motivated and versatile professional looking to grow within a company like Dynamic Influence where I can use my communication, writing and personable skills to become an asset to a team environment. Able to prioritize, think outside the box, build organic relationships and write engaging copy because of my artist perspective, attention to detail, and relatability.

Overview

8
8
years of professional experience

Work History

Social Media Manager

Blue Rose Entertainment, LLC
05.2020 - Current
  • Developed and executed social media strategies to optimize brand visibility and engagement including copy for press kits, blogs, emails, and social media that helped to grow the following by 30% in 2 months.
  • Co-directed and edited music videos and event performances including bookings, wardrobe, creative direction, content calendars, managing media personnel and marketing for releases and events.

Customer Service Representative

Jetblue Airways
02.2020 - 12.2021
  • Maintained logs and documentation to detail key information regarding fast-paced call-in environment.
  • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs.

Manager

Aldo, Inc.
11.2017 - 06.2019
  • Coordinated daily operations of store including scheduling, inventory, staffing, training, and visual merchandising.
  • Within 1st year of management raised stores performance from 52nd to 7th overall out of 3,000 stores.

Communications Coordinator

U92/Broadway Media
11.2016 - 07.2017
  • Researched and wrote original copy for blog posts and social media for more than 9,000 IG followers.
  • Developed and maintained relationships with media outlets, influencers, and industry professionals to increase brand visibility and secure promotional opportunities.

Communications Coordinator

Salt Lake City Arts Council
03.2016 - 09.2016
  • Researched and developed trending marketing tactics and incorporated content calendar and campaigns that increased following by 50% on Instagram and Facebook in 5 month period.
  • Wrote original copy for social media and website for information and marketing regarding the Twilight Concert Series.

Executive Assistant

Miracell
08.2015 - 03.2016
  • Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements.
  • Processed travel expenses and reimbursements for executive team and senior management group.

Education

Bachelor of Arts - Communications: Public Relations

Brigham Young University
Provo, UT

Skills

  • Created original copy and digital materials using Canva and other applications for successful marketing promos
  • Produced creative influencer marketing campaigns that resulted in increase in engagement and following by 35% in 2 month period
  • Planned public and private events with multiple projects and timelines, oversaw itineraries, set up and attendee interaction
  • Managed calendar for CEO as well as planned itinerary for various national health conventions for multiple parties
  • Oversaw logistics and sales team for entire store as a new manager increasing store to #7 in country overall
  • Coordinated logistics and negotiations with promoters, event planners and DJ's to implement successful performances and promo runs for the Utah Pride Festival, Utah Arts Festival, NBA All- Star Weekend '23

Timeline

Social Media Manager

Blue Rose Entertainment, LLC
05.2020 - Current

Customer Service Representative

Jetblue Airways
02.2020 - 12.2021

Manager

Aldo, Inc.
11.2017 - 06.2019

Communications Coordinator

U92/Broadway Media
11.2016 - 07.2017

Communications Coordinator

Salt Lake City Arts Council
03.2016 - 09.2016

Executive Assistant

Miracell
08.2015 - 03.2016

Bachelor of Arts - Communications: Public Relations

Brigham Young University

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Esther Cabrera