Esther Cabrera
Bentonville,AR
Summary
Motivated and versatile professional looking to grow within a company like Dynamic Influence where I can use my communication, writing and personable skills to become an asset to a team environment. Able to prioritize, think outside the box, build organic relationships and write engaging copy because of my artist perspective, attention to detail, and relatability.
Overview
8
8
years of professional experience
Work History
Social Media Manager
Blue Rose Entertainment, LLC
05.2020 - Current
- Developed and executed social media strategies to optimize brand visibility and engagement including copy for press kits, blogs, emails, and social media that helped to grow the following by 30% in 2 months.
- Co-directed and edited music videos and event performances including bookings, wardrobe, creative direction, content calendars, managing media personnel and marketing for releases and events.
Customer Service Representative
Jetblue Airways
02.2020 - 12.2021
- Maintained logs and documentation to detail key information regarding fast-paced call-in environment.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs.
Manager
Aldo, Inc.
Salt Lake City,UT
11.2017 - 06.2019
- Coordinated daily operations of store including scheduling, inventory, staffing, training, and visual merchandising.
- Within 1st year of management raised stores performance from 52nd to 7th overall out of 3,000 stores.
Communications Coordinator
U92/Broadway Media
Salt Lake City
11.2016 - 07.2017
- Researched and wrote original copy for blog posts and social media for more than 9,000 IG followers.
- Developed and maintained relationships with media outlets, influencers, and industry professionals to increase brand visibility and secure promotional opportunities.
Communications Coordinator
Salt Lake City Arts Council
Salt Lake City, UT
03.2016 - 09.2016
- Researched and developed trending marketing tactics and incorporated content calendar and campaigns that increased following by 50% on Instagram and Facebook in 5 month period.
- Wrote original copy for social media and website for information and marketing regarding the Twilight Concert Series.
Executive Assistant
Miracell
08.2015 - 03.2016
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements.
- Processed travel expenses and reimbursements for executive team and senior management group.
Education
Bachelor of Arts - Communications: Public Relations
Brigham Young University
Provo, UTSkills
- Created original copy and digital materials using Canva and other applications for successful marketing promos
- Produced creative influencer marketing campaigns that resulted in increase in engagement and following by 35% in 2 month period
- Planned public and private events with multiple projects and timelines, oversaw itineraries, set up and attendee interaction
- Managed calendar for CEO as well as planned itinerary for various national health conventions for multiple parties
- Oversaw logistics and sales team for entire store as a new manager increasing store to #7 in country overall
- Coordinated logistics and negotiations with promoters, event planners and DJ's to implement successful performances and promo runs for the Utah Pride Festival, Utah Arts Festival, NBA All- Star Weekend '23
Timeline
Social Media Manager
Blue Rose Entertainment, LLC
05.2020 - Current
Customer Service Representative
Jetblue Airways
02.2020 - 12.2021
Manager
Aldo, Inc.
11.2017 - 06.2019
Communications Coordinator
U92/Broadway Media
11.2016 - 07.2017
Communications Coordinator
Salt Lake City Arts Council
03.2016 - 09.2016
Executive Assistant
Miracell
08.2015 - 03.2016
Bachelor of Arts - Communications: Public Relations
Brigham Young University