Ethan Badgero

Results-driven media and partnerships professional with 3+ years of experience spanning paid media, project management, business management development. Skilled in driving ROI through digital campaigns, managing large-scale activations, and cultivating client relationships. Experienced in coordinating multi-platform media, branded projects, and cross-functional teams. Passionate about applying digital strategy and partnership expertise to engage fans, grow audiences, and deliver measurable value for sports organizations.

• Princess Cruises Minecraft Activation – 551M+ immersions, 1.65M+ unique viewers, 32 influencer participants.
• H&R Block Gaming Campaign – 668M+ brand exposures, 725K+ viewers, $100K+ prize pool managed with 40 creators.
• Bomb Pop Roblox Integration – 26% sales lift, 48M+ branded items sold, 2M+ unique players in 2 weeks, avg. play time 28 minutes.
• MILK x Fortnite at Vidcon – 1M+ tournament views, 540K+ livestream viewers, 100% organic growth in under 60 days.
• Truth Initiative Minecraft Campaign – 750M+ impressions, 300M+ follower reach, 24K+ Discord members added in 30 days, 350K+ branded cosmetics redeemed.
• Epic Games – Supported campaigns for Fortnite and Rocket League, part of 100+ campaigns planned and executed, driving growth to 93M+ active users and 5M+ social followers, while lowering CPA by 3x.
• Mode Mobile – Managed ad operations for Reg A fundraising campaigns: sourced and onboarded advertising partners, developed ad copy that significantly increased engagement, and drove an average 300% ROAS across campaigns..
• Walmart – Contributed to large-scale retail partnership campaigns including Walmart Skyward and other UGC activations, integrating immersive experiences with digital paid media for measurable ROI.