Ethan Crowden
Fayetteville,AR
Summary
Experienced digital marketing professional with nearly a decade of experience in digital advertising & website management. I have worked for marketing agencies, as well as in-house marketing departments, with 3+ years specifically working in SaaS marketing within the B2B sector. I am experienced in the following platforms - LinkedIn Advertising, Google Ads, Google Analytics, The Trade Desk, WordPress, Google Tag Manager & more.
Overview
7
7
years of professional experience
Work History
Digital Marketing Manager
MercuryGate International, Inc.
11.2021 - Current
- Leads all paid search and LinkedIn digital advertising in North America & EMEA, as well as management of the company's website and microsites.
- Oversaw transition of LinkedIn advertising campaigns to lead generation campaigns, resulting in 650+ lead form submissions in 2024.
- Averages a 5+% lead from completion rate in LinkedIn across North America & EMEA while maintaining a low cost per lead.
- Optimizes & refines advertising campaigns with the implementation of scheduled creative & audience targeting refreshes, resulting in more efficient advertising campaigns.
- Daily website management, including on-page design & development.
- Led a complete homepage redesign of the company website, serving as the project manager responsible for strategy, collaboration, and execution of work.
- Utilizes Funnel.io & Looker Studio to automate & visualize marketing data for the marketing team as a whole, reducing monthly reporting times from two business days to less than two hours/month with real-time data.
Senior Digital Media Strategist
WEHCO Media
11.2020 - 11.2021
- Helped manage a team of digital media strategists across several markets in the southern United States
- Was responsible for creating new SEM, programmatic & paid social campaigns while maintaining 150+ accounts with varying spend amounts & campaign focuses
- Designed paid media proposals for prospective clients
Digital Marketing Analyst
J.B. Hunt
10.2019 - 11.2020
- Paid marketing management, including SEM (Google Ads, Bing & Search Ads 360) as well as paid social media marketing (Facebook & LinkedIn)
- Responsible for campaign creation, optimization, reporting and conversion tracking - including Google Tag Manager and Google Analytics work as needed
Digital Media Strategist
WEHCO Media
11.2018 - 10.2019
- Full management of SEM and programmatic display, audio, CTV & native campaigns, including campaign creation, pacing, optimization and reporting
- Responsible for conversion tag creation and placement
- Worked with local markets to design client proposals for ad buys & provided overall product training as needed
Campaign Specialist
Flypaper Digital Marketing
03.2018 - 11.2018
- Account manager responsible for 40+ accounts
- Met with clients monthly to discuss digital services including SEO, SEM, social & other products
- Created content for social posts, performed keyword research, built websites & helped design strategy
Education
Bachelor of Arts - Broadcast Journalism
Arkansas Tech University
Russellville, AR05-2014
Skills
- Paid ad management
- Marketing reporting & analytics
- Website management & SEO optimization
- Lead generation
Timeline
Digital Marketing Manager
MercuryGate International, Inc.
11.2021 - Current
Senior Digital Media Strategist
WEHCO Media
11.2020 - 11.2021
Digital Marketing Analyst
J.B. Hunt
10.2019 - 11.2020
Digital Media Strategist
WEHCO Media
11.2018 - 10.2019
Campaign Specialist
Flypaper Digital Marketing
03.2018 - 11.2018
Bachelor of Arts - Broadcast Journalism
Arkansas Tech University
Similar Profiles
Fred SigmanFred Sigman
Account Director at MercuryGate International Inc.Account Director at MercuryGate International Inc.
Joshua BogacJoshua Bogac
Implementation Consultant at Infios (Formerly MercuryGate)Implementation Consultant at Infios (Formerly MercuryGate)
ANNE SANDLERANNE SANDLER
Art Teacher at South Bronx International Charter School for International Cultures and the ArtsArt Teacher at South Bronx International Charter School for International Cultures and the Arts
Jesse PaschalJesse Paschal
Operations Procurement Lead at Prosport LogisticsOperations Procurement Lead at Prosport Logistics
Megan FlemingMegan Fleming
Customer Service Representative / Teller at First State BankCustomer Service Representative / Teller at First State Bank