Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Awards
Timeline
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Ethan Johnson

Seattle

Summary

Strategic Writer and Creative Director with a history of establishing brand voice and expression for Fortune 100 and Fortune 500 companies (Amazon, Starbucks, Alaska Airlines). Developed highly successful, cohesive and focused marketing campaigns and branding initiatives, blending an innovative mindset and leadership abilities to drive collaboration and successful executions. Offers multifaceted skills in brand storytelling for demanding social, digital, and physical environments.

Overview

21
21
years of professional experience

Work History

Marketing Communications Manager - Copywriter

Alaska Airlines
08.2024 - 07.2025
  • Produced original, creative content for cross-platform social media promotions, digital, print ads, in-flight guides, and video.
  • Created the brand persona for Alaska Airlines, driving the personality and voice. Influenced leadership on a bold, differentiated positioning.
  • Developed dual-brand guidelines for Alaska Airlines and Hawaiian Airlines.
  • Reviewed final copy to keep communications in line with brand ideals and edited final copy for accuracy and grammar errors.

Group Creative Director

Chapter & Verse
11.2022 - 04.2024
  • Wrote long-form narrative scripts for Microsoft’s annual compliance training and their global marketing organization.
  • Provided creative direction and ensured quality control throughout all phases of video production.
  • Led development of social videos for Meta’s Black History Month programming, providing creative direction to freelance illustrator and writer.

Associate Creative Director

Oracle
06.2021 - 08.2022
  • Utilized strong leadership and communication abilities to direct and collaborate with art directors in Mexico via Zoom to bring creative visions to life.
  • Provided effective copywriting for various mediums including print, digital, and social.
  • Generated ideas for new campaigns based on client briefs or internal initiatives.

Principal Creative Director, Level 7

Amazon
03.2019 - 05.2021
  • Developed Amazon’s first prepared food brand, Amazon Kitchen. Responsible for naming, positioning, brand architecture, vision, voice, brand guidelines, and packaging look and feel.
  • Managed the development of creative concepts from ideation to completion while ensuring alignment with brand standards.
  • Directed visual design, copywriting, and content for social, digital, physical retail, and packaging.

Associate Creative Director, Content

Starbucks Coffee
04.2004 - 11.2018
  • Co-led Starbucks first in-house advertising agency. Hired a 30+ person staff, and created the first brand campaign for Starbucks Coffee, Canada.
  • Named Fizzio, Blonde Espresso, Café Estima Blend, Tribute Blend, The Tryer Center, Little Big Show, and others.
  • Provided creative direction, copywriting, and concept development for global seasonal campaigns.
  • Managed up to eight writers and recruited top-notch talent to build strong creative team.

Education

Bachelor of Arts (B.A.) - Creative Writing

Evergreen State College
Olympia, WA
06.1988

Skills

  • Strategic thinking
  • Problem solving
  • Storytelling techniques
  • Digital marketing
  • Concept development
  • Brand building
  • Project oversight
  • Video production
  • Cross-functional collaboration
  • Campaign execution
  • Creative vision
  • Leadership abilities

Accomplishments

  • Supervised team of up to eight copywriters.
  • Achieved over 750k views on influencer channels for Oracle's global pi day event, surpassing registration goals by 100% through creating the campaign theme and executions.
  • Led copy and campaign development for the launch of Starbucks first store in Italy. Collaborated with the creative studio and two external advertising agencies.

Awards

Graphic Design USA, Communication Arts Design Annuals, How Magazine, Print, Graphis (Canada), Puget Sound Radio Broadcasters Award (Soundies), First Place (picture book) and Finalist (novel), Pacific Northwest Writers Association Literary Contest

Timeline

Marketing Communications Manager - Copywriter

Alaska Airlines
08.2024 - 07.2025

Group Creative Director

Chapter & Verse
11.2022 - 04.2024

Associate Creative Director

Oracle
06.2021 - 08.2022

Principal Creative Director, Level 7

Amazon
03.2019 - 05.2021

Associate Creative Director, Content

Starbucks Coffee
04.2004 - 11.2018

Bachelor of Arts (B.A.) - Creative Writing

Evergreen State College

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