Ethan Scully
Bay Shore,NY
Summary
Digital marketing specialist with extensive experience in brand development and product promotion. Expertise in targeting diverse audiences through innovative marketing strategies. Proven track record of generating leads and enhancing brand visibility within competitive markets.
Overview
5
5
years of professional experience
Work History
Sports Digital Content Creator
THE STATE UNIVERSITY OF NEW YORK AT NEW PALTZ
New Paltz, NY
09.2021 - Current
- Directly assisted the Senior Director of Athletic Communications, creating social media content including video reels and photos, for teams such as men's and women's basketball, soccer, volleyball, lacrosse, and field hockey.
- Successfully engaged the targeted school's sports audience, generating media content that reached up to 15,000 views per post, driving increased engagement, visibility, and brand awareness.
- Worked with a large group of media students to create new video ideas and form the best content to engage students.
- Provided real-time coverage of live sporting events through social media updates, photos, and video highlights.
- Coordinated with athletes and coaches to form post-game interviews, engaging audiences through behind-the-scenes content.
Deli Clerk
BRIGHT BAY DELI
Bay Shore, NY
04.2020 - Current
- Provide customers with food, drinks, or desserts at take-out counters, cafeterias, businesses, hotels, and vehicles.
- Prepare bills for food, using cash registers, calculators, or adding machines, and accept payment or make change.
- Wrap menu items such as sandwiches, hot entrees, and desserts for serving or takeout.
- Scrub and polish counters, steam tables, other equipment, and clean glasses, dishes, and fountain equipment.
Social Media Manager
FUTURE STARS SUMMER CAMPS
Farmingdale, NY
06.2023 - 08.2024
- Independently managed all aspects of the company's social media presence, creating engaging content-including photos, videos, flyers, and promotional materials-to attract new audiences. Successfully increased sign-ups and registrations for the summer camp by leveraging strategic content creation, including eye-catching promotional videos and photo collages that highlighted the camp experience.
- Worked directly with the camp owners to create content ideas to engage audiences and grow registration numbers.
- Posted content such as photos and videos to the Future Stars Summer Camps supplying parents and new members with an inside look into how the camp operates.
Lead Sports Content Creator Intern
THE STATE UNIVERSITY OF NEW YORK AT NEW PALTZ
New Paltz, NY
09.2022 - 06.2023
- Informed other interns of specific content our team was looking to create and plan out what videos and photos should be taken at that specific game.
- Helped plan, set up, and capture all aspects of media day for every team at SUNY New Paltz consisting of over 200 student-athletes.
- Edited photos and videos using Adobe software to capture the excitement of the different sports seasons.
Education
Bachelor of Science - Marketing, Communication Studies
THE STATE UNIVERSITY OF NEW YORK AT NEW PALTZ UNIVERSITY
NEW PALTZ, NY06.2025
High School Diploma -
BAY SHORE HIGH SCHOOL
BAY SHORE, NY06.2021
Skills
- Content creation: Adobe Suite
- Video editing: Premiere Pro/After Effects
- Social media management
- Audience engagement
- Communication strategies
- Team collaboration
- Content strategy
- Social media marketing
- Graphic design
- Digital marketing
- Video production
- Website design
- Content editing
- SEO strategies
Leadership Experience
- Lacrosse Captain, The State University of New York at New Paltz, New Paltz, NY, 01/01/25, Present, Captain on the SUNY New Paltz Lacrosse Team, assisting coaches in motivating the team to play to its best ability., Helped schedule practice schedules and lifting schedules and fielded class schedule questions from first-year students.
- Lead Sports Content Creator Intern, The State University of New York at New Paltz, New Paltz, NY, 09/01/22, 06/30/23, Informed other interns of specific content our team was looking to create and plan out what videos and photos should be taken at that specific game., Helped plan, set up, and capture all aspects of media day for every team at SUNY New Paltz consisting of over 200 student-athletes., Edited photos and videos using Adobe software to capture the excitement of the different sports seasons.
Timeline
Social Media Manager
FUTURE STARS SUMMER CAMPS
06.2023 - 08.2024
Lead Sports Content Creator Intern
THE STATE UNIVERSITY OF NEW YORK AT NEW PALTZ
09.2022 - 06.2023
Sports Digital Content Creator
THE STATE UNIVERSITY OF NEW YORK AT NEW PALTZ
09.2021 - Current
Deli Clerk
BRIGHT BAY DELI
04.2020 - Current
Bachelor of Science - Marketing, Communication Studies
THE STATE UNIVERSITY OF NEW YORK AT NEW PALTZ UNIVERSITY
High School Diploma -
BAY SHORE HIGH SCHOOL
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