Music Production
Film Making
Photography
Fashion
Ethan Sherrod
San Jose,CA
Summary
Adept at elevating brand presence, I helped lead visual merchandising initiatives at Nike, enhancing customer engagement through strategic product placement and innovative digital displays. My expertise in content marketing and exceptional organizational skills contributed to creating compelling brand experiences, fostering strong team collaboration, and driving conversion.
Overview
5
5
years of professional experience
Work History
Visual Merchandising/Digital Specialist
Nike
06.2024 - Current
- Develop, execute, and maintain in-store visual merchandising displays, ensuring alignment with Nike’s brand standards and seasonal guidelines.
- Collaborate with OE, Selling and Service teams to analyze traffic patterns and display effectiveness to optimize product placement.
- Layout impactful displays for new product launches, promotions, and seasonal changes to capture customer attention and drive conversion.
- Monitor and adjust displays based on customer interaction and feedback, using analytics and performance metrics where possible.
- Train and support store staff in maintaining and refreshing visual standards and guidelines.
- Troubleshoot technology issues
- Observe cashier performance
- Conduct conversations with athletes on development and strengths & weaknesses
- Manage athletes and troubleshoot consumer complaints
PLC Specialist
Nike
10.2023 - 06.2024
Full Time Athlete
Nike
08.2023 - 10.2023
Full Time Athlete
Nike
05.2022 - 08.2023
Part Time Athlete
Nike
10.2021 - 05.2022
Merchandise Associate
Cedar Fair
05.2019 - 03.2020
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Answered customer questions regarding store merchandise, department information, and pricing.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Updated pricing and signage to complete product displays and educate customers.
- Updated signage and price tags to reflect current sales.
- Greeted, serviced, and thanked all customers.
- Inspected merchandise for quality and arranged proper display location on floor.
- Organized store merchandise racks by size, style, and color.
Education
Bachelor Of Science - Film
Portland State University
Portland, ORBachelor Of Science - Business Administration And Management
De Anza College
Cupertino, CASkills
- Content Marketing
- Branding
- Multitasking Abilities
- Organizational Skills
- Decision-Making
- Relationship Building
- Team Collaboration
- Content Creation
- Written Communication
- Brand Promotion
Interests
Timeline
Visual Merchandising/Digital Specialist
Nike
06.2024 - Current
PLC Specialist
Nike
10.2023 - 06.2024
Full Time Athlete
Nike
08.2023 - 10.2023
Full Time Athlete
Nike
05.2022 - 08.2023
Part Time Athlete
Nike
10.2021 - 05.2022
Merchandise Associate
Cedar Fair
05.2019 - 03.2020
Bachelor Of Science - Film
Portland State University
Bachelor Of Science - Business Administration And Management
De Anza College
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