Ethan Van Duzer

• Championed change management initiatives within the organization to ensure smooth transitions during periods of growth or restructuring.
• Collaborated closely with various department heads on strategic planning initiatives to ensure alignment between corporate goals.
• Increased company revenue by implementing innovative marketing strategies and streamlining sales processes.
• Formulated and executed strategic initiatives to improve product offerings.
• Analyzed industry trends and tracked competitor activities to inform decision making.
• Developed innovative sales and marketing strategies to facilitate business expansion.

• Led cross-functional teams in the design and implementation of company-wide analytics initiatives, fostering a data-driven culture.
• Analyzed large datasets to identify trends and patterns in customer behaviors.
• Developed polished visualizations to share results of data analyses.

• Conducted thorough competitor analyses, providing valuable insights to guide strategic decisionmaking.
• Managed cross-functional teams to ensure timely completion of high-quality research projects.
• Increased company visibility by presenting research findings at conferences and industry events.
• Mentored junior team members, fostering professional development and knowledge sharing among staff.

• Prepared reports of findings by illustrating data graphically and translating complex findings into written text.
• Wrote engaging and successful marketing, advertising, and website copy.

· Create custom templates and reports for more efficient processes of sales forecasting, planning and presentations

· Organize all specifics for national trade shows and sales meetings - planning, material coordination, and samples f

· Maintain effective communication between all inside and outside entities – sales, marketing, PR and key accounts

• Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
• Managed CRM database to maximize customer outreach efforts and strengthen client relationships.

· Managed Ad Sales Marketing – provided actionable selling messages, programs, tools, and expertise in television / digital landscapes to ITN’s sales team – resulting in $300M in sales annually

· Designed templates and wrote over 100 presentations annually – became an expert storyteller able to clearly present complex media concepts and relevant research

· Interpreted research data into compelling stories and marketing materials on a daily basis, utilizing a variety of databases (Nielsen, Comscore, in-house systems) to enhance the organization’s ability to support products, test theories and examine media usage behaviors

· Worked side-by-side with Chief Marketing and Research Officer which allowed me to become an expert in local / national television, digital, mobile & social media landscapes – together determined company strategy and positioning in today’s evolving media marketplace and developed custom advertising strategies and multi-platform offerings for ITN’s clients and potential clients

Acted as liaison between internal departments and agencies while performing account management

Performed planning and optimization on client contracts to ensure delivery and efficiency