Summary
Overview
Work History
Education
Skills
Websites
Languages
References
Timeline
Generic
Ethel Alvarez

Ethel Alvarez

Norwalk

Summary

Dynamic Global Content Manager with a proven track record, enhancing audience engagement through strategic content curation, and SEO optimization. Expert in cross-functional collaboration and performance metrics, successfully executing regional projects that streamlined editorial initiatives and improved workflow efficiency. Passionate about driving content effectiveness and brand alignment in the entertainment industry.

Overview

12
12
years of professional experience

Work History

Global Content Manager

TCL
Los Angeles
04.2024 - Current
  • Crafted strategies and analyzed metrics to assess content effectiveness, and pinpoint improvement opportunities.
  • Reviewed, edited, and approved content for FAST channels and AVOD services, maintaining high quality standards.
  • Executed regional projects to streamline editorial initiatives across multiple areas.
  • Performed quarterly content audits to detect gaps and redundancies in the material.
  • Established performance metrics to effectively benchmark curation strategies.
  • Collaborated with product developers and designers to ensure FAST and AVOD platforms are user-friendly, visually appealing, and optimized for SEO.
  • Worked with designers and developers to produce on-brand content that aligns with the overall brand vision.
  • Curated content across owned and operated channels, utilizing algorithm strategies to enhance engagement.

Manager of Content

VIZIO
Irvine
01.2021 - 04.2023
  • Developed strategies to enhance search engine functionality, significantly increasing content visibility.
  • Conducted thorough research to identify targeted, owned, and operated channels for optimal impact.
  • Created and maintained content and editorial calendars, ensuring alignment with project deadlines and engagement objectives.
  • Performed regular content audits to identify gaps and redundancies in existing material.
  • Curated engaging content for FAST and AVOD platforms, applying algorithmic strategies to boost audience engagement.
  • Leveraged analytics and site performance metrics to pinpoint opportunities for improvement.
  • Monitored platform analytics to track content performance and determine further optimization opportunities.
  • Collaborated with designers and developers to deliver on-brand content that aligns with the overall brand vision.

Senior Manager of Programming and Operations

XUMO
Irvine
11.2016 - 01.2021
  • Led the operations and programming team while effectively training and mentoring new team members.
  • Managed partnerships and curated content to efficiently compose, launch, and execute programming on platforms.
  • Worked alongside product and two engineering teams to design and implement a custom CMS system, improving workflow efficiency.
  • Established standards for video formats, encoding, transcoding, and delivery for VOD and live streaming content.
  • Developed and instituted processes for programming, content creation, and distribution, significantly enhancing operational effectiveness.
  • Successfully launched over 150 channels, overseeing the creation, curation, and programming on the platform.
  • Collaborated with the creative team to meet branding asset expectations and requirements.
  • Partnered with the marketing team to integrate and execute promotional programming effectively.
  • Implemented operational standards, policies, and procedures, driving overall efficiency.

Associate Producer (Web Producer)

Stage 29 Productions
Los Angeles
04.2013 - 07.2015
  • Conceptualized and developed ideas for an Emmy-winning daytime talk show.
  • Conducted pre-interviews with prospective guests to gather valuable, pitched, and secured stories and guests for the producers.
  • Created detailed timelines, run-downs, scripts, and graphics to elevate production quality.
  • Managed budget allocations for each production and taping to maintain financial efficiency.
  • Supervised research for each booked story and guest to ensure accuracy.
  • Developed and curated content for websites and social media channels to enhance marketing outreach and engagement.
  • Created promotional copy for shows to boost visibility.
  • Supervised the management of social media accounts and directed content acquisition and dissemination across 12 social media platforms to optimize reach.

Education

BA - TV, Media, Film Studies - Broadcast/Journalism Option & Communications

California State University Los Angeles
Los Angeles
06.2010

Skills

  • MRSS and HLS testing and integration
  • Project management
  • Cross-functional collaboration
  • Audience engagement
  • Brand alignment
  • Content auditing
  • Digital marketing
  • Workflow efficiency
  • Project leadership
  • Localization strategy
  • Google analytics
  • Content management
  • Entertainment industry knowledge
  • Process improvement
  • SEO optimization
  • Content strategy
  • Performance metrics
  • Editorial management
  • Content curation
  • Data analysis

Languages

English
Native/ Bilingual
Spanish
Professional

References

References available upon request.

Timeline

Global Content Manager

TCL
04.2024 - Current

Manager of Content

VIZIO
01.2021 - 04.2023

Senior Manager of Programming and Operations

XUMO
11.2016 - 01.2021

Associate Producer (Web Producer)

Stage 29 Productions
04.2013 - 07.2015

BA - TV, Media, Film Studies - Broadcast/Journalism Option & Communications

California State University Los Angeles

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