Summary
Overview
Work History
Education
Skills
Languages
Timeline
Ethel Alvarez

Ethel Alvarez

Los Angeles,CA

Summary

Television and OTT media producer with a passion for utilizing skills to contribute to the success of productions. Experienced in managing various types of television productions, programming, and distribution, from concept innovation to system development and execution. Seeking a career to leverage diverse experience for impactful results. Known for dependability, skill, self-motivation, and maintaining integrity throughout projects. Thrives under tight deadlines, thinks outside the box, launches innovative ideas, and solves problems quickly. Excellent communication skills and adept at managing teams, production crews, and celebrities.

Overview

12
12
years of professional experience

Work History

Global Content Manager

TCL
04.2024 - Current
  • Developed and managed content calendar to meet deadlines and engagement goals.
  • Developed strategies to optimize website content for search engine visibility.
  • Monitored website analytics and metrics to track content performance and identify areas of improvement.
  • Approved, reviewed and edited content flowing to FAST channels and AVOD service.
  • Manage team projects to streamline editorial stunts.
  • Conduct quarterly content audits to identify gaps and redundancies of content.
  • Edit and proofread content for accuracy and readability for international market.
  • Developed performance metrics to benchmark curation strategies.
  • Coordinate with product developers and designers to confirm FAST and AVOD platforms are user-friendly, visually appealing and optimized for SEO.
  • Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
  • Managed content distribution to online channels and social media platforms.
  • Curated content across O&O channels, leveraging algorithm strategies to increase engagement.

Senior Content Programming Manager - Contractor

Disney+ Streaming
10.2023 - 04.2024
  • Contracted to streamline and arrange curation tactics for Disney+/Hulu integration.
  • Curated and optimized content programming across Hulu and Disney+ to effectively meet the needs of both viewers and the business.
  • Monitored campaign performance by tracking editorial campaigns and upsell pacing to identify opportunities for optimization.
  • Collaborated with data teams to collect insights, data, and analytics teams to design experiments, collect data, and measure outcomes.
  • Assisted in the ideation, planning, tracking, and communication of title campaigns across teams and the broader organization.
  • Utilized audience segmentation tools to manage title prioritization and targeting strategies effectively.
  • Maintained comprehensive documentation of processes and identify areas for workflow efficiency improvements.
  • Trained team members on ad-hoc programming strategies and initiatives.

Manager of Content

VIZIO
01.2021 - 04.2023
  • Developed strategies to optimize search engine capabilities to expand content reach.
  • Conducted research to develop targeted O&O channels.
  • Developed and managed content and editorial calendars to meet deadlines and engagement goals.
  • Conducted regular content audits to identify gaps and redundancies of content.
  • Curated content across FAST and AVOD platforms, leveraging algorithm strategies to increase engagement.
  • Utilized analytics and site metrics to determine areas of improvement.
  • Monitored platform analytics and metrics to track content performance and identify areas of improvement.
  • Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
  • Trained support staff in site implementation, updating and maintenance procedures.

Senior Manager of Programming and Operations

XUMO
11.2016 - 01.2021
  • Manage the operations and programming team, train and mentor incoming team members
  • Manage partnerships/content to effectively compose, launch and execute programming/scheduling on our platforms
  • Collaborated with product and engineering teams to develop and implement a custom CMS system to boost work flow
  • Established video formats, encoding, transcoding and delivery standards in regards to VOD and live streaming content
  • Established programming, content creation, and distribution processes
  • Launched over 150 channels, including creation of channel, curation, and programming, on platform
  • Work with creative/brand team to assess and help fulfill branding asset expectations
  • Work cross functionally with internal technical and business group
  • Work closely with marketing team to help integrate and execute promotional programming

Marketing Relations Specialist

Roadtrip Nation
07.2015 - 11.2016
  • Assist in producing award-winning documentaries featured on PBS by created and cultivating relationships with potential and future interviewees.
  • Use techniques and productive strategies that lead to results
  • Manage accounts with high scale partnerships
  • Work with a team to provide strategies and ideas
  • Build strong partnerships with current and future interviewees
  • Serve as liaison and main point of contact between internal teams
  • Contact current content leaders to update and expand profile
  • Maintain accurate and timely data
  • Cultivate relationships over the phone and via email
  • Actively work with the Business Development team to address partner needs
  • Cultivate creative solutions to increase user engagement and brand awareness
  • Manage media and brand integrations

Associate Producer

Stage 29 Productions
04.2013 - 07.2015
  • Develop concepts and ideas for Emmy award winning daytime talk show
  • Handle pre-interviews with potential guests
  • Pitch and book stories and guests to producers
  • Work closely with Producers to develop show format
  • Create timelines, run-downs, scripts and any show graphics
  • Handled budget per production/show taping
  • Oversee research for ever story/guest booked

Web Producer

Stage 29 Productions
04.2013 - 07.2015
  • Create and edit content for websites and social media to create outreach and engagement for marketing purposes.
  • Managed show content for web-site
  • Created and edited own stories and social media content
  • Wrote promotional show copy
  • Managed Editorial Calendar
  • Managed social accounts personal and show desktop, mobile, and video ad campaigns

Associate Producer

Stage 29 Productions
04.2013 - 07.2015
  • Developed story concepts and ideas for daytime talk show content
  • Handle pre-interviews with potential guests
  • Pitched and managed stories and guests to producers
  • Work closely with Producers to develop show format
  • Create timelines, run-downs, scripts and any show graphics
  • Handled budget per production/show taping
  • Oversee research for ever story/guest booked

Education

BA - TV, Media, Film Studies - Broadcast/Journalism Option & Communications

California State University Los Angeles, Los Angeles, CA

Skills

  • MRSS testing and integration
  • HLS testing and integration
  • XML
  • Roadmap organization
  • JSON
  • Performance improvement
  • Microsoft Office
  • Research
  • WordPress
  • Content development
  • Google Docs
  • Content production
  • Digital switchboard system
  • Audience analysis
  • Project management
  • Editorial planning
  • Process streamlining
  • Marketing communications
  • Strategic content planning
  • Brand messaging
  • Communication
  • Content coordination
  • Content curation
  • Deliverables oversight

Languages

English
Native or Bilingual
Spanish
Professional Working

Timeline

Global Content Manager - TCL
04.2024 - Current
Senior Content Programming Manager - Contractor - Disney+ Streaming
10.2023 - 04.2024
Manager of Content - VIZIO
01.2021 - 04.2023
Senior Manager of Programming and Operations - XUMO
11.2016 - 01.2021
Marketing Relations Specialist - Roadtrip Nation
07.2015 - 11.2016
Associate Producer - Stage 29 Productions
04.2013 - 07.2015
Web Producer - Stage 29 Productions
04.2013 - 07.2015
Associate Producer - Stage 29 Productions
04.2013 - 07.2015
California State University Los Angeles - BA, TV, Media, Film Studies - Broadcast/Journalism Option & Communications

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Ethel Alvarez