Ethel Floyd
San Diego,CA
Summary
Tactful and diplomatic leader with the ability to identify and engage stakeholders to understand, anticipate and articulate their needs and priorities. Possess diversified skills to include coaching and mentoring cross-functional sales team to ensure that customers receive seamless experience while effectively driving the sales volume. High-energy Store Manager bringing extensive experience in retail settings. Set and enforced consistent standards to maintain staff satisfaction and meet performance targets. Dynamic relationship-builder with organized nature and sound judgment focused on maximizing team efficiency.
Overview
29
29
years of professional experience
Work History
Store Manager
7 for All Mankind
05.2022 - Current
- Deliver KPIs targets by optimizing and maximizing customer experience in newly re-opened store in Carlsbad after being shut down due to the Pandemic
- Achieved conversion goal of 25% and growing clients sales by 30% of total business
- Proactively recruited team of 6 by identifying, recognizing and retaining top talents in the market
- Internally promoted ASM to Store Manager for our sister store
- Actively coaching and training store team by empowering associates to create positive interactions with their clients by sharing brand's DNA through story telling, personal experience with the brand and product knowledge
- Compliant in retail excellence through managing payroll budget with effective scheduling to cover peak hours, managing inventory control, completing visual merchandising directives and communicating directly with corporate partners, area manager and regional director.
Sales Experience Manager-Multi-Department
Neiman Marcus
04.2013 - 04.2022
- Deliver KPIs target by optimizing and maximizing customer experience
- Proactively recruiting team of 26 by identifying, recognizing and retaining top talents in the market
- Internally promoted several associates to promote individual career paths
- Managed, coached and trained Digital/Client Advisors and Service Ambassadors by empowering associates to create a positive team-work interaction with their clients by sharing's DNA through storytelling utilizing product knowledge and providing excellent customer service
- Achieved annual plan of $8M in sales with the sales team of 20 through strategic focus on developing, monitoring, training and coaching associates to drive business
- Client conversion increase to 4% by training associates to focus on creating a magical fitting room experience with their weekly client list
- Continually leading the sales effort by example globally, leveraging digital and virtually selling
- Performed Monthly, Quarterly and Annual Staff Performance Reviews
- Provided customer service and was involved in training new team members each month
- Received NM Best Award 2020.
Sales & Fit Specialist/Lafayette DSA
Neiman Marcus
02.2008 - 04.2013
- Provided Excellent Customer Service
- Led the sales effort by example, by selling the total look from Intimate's, Women's Clothing to Accessories
- Helped other associates close sales when appropriate and needed
- Conducted in-store clinics and optimum selling meetings
- Planned and executed events and promotions
- Communicated on a regular basis with the Buying office and store GM concerning merchandise needs and reaction to the product
- Consistently exceed sales volume by 20%
- Achieved Excellent Customer Service Award and Top Producer Award.
Sales & Fit Stylist
Nordstrom
03.2006 - 12.2007
- Provided Excellent Customer Service
- Selling and Fitting Sleepwear, Daywear, Bras and Prosthesis merchandise
- Helped Fit Certified sales personnel
- Consistently exceed sales volume by 60% and unit per transaction/multiples sales
- Achieved All Star Customer Service Award
- Achieved Paceseter Award by $670k from the required volume goal of $450k.
Department Manager
Nordstrom
07.2005 - 01.2006
- Provided Excellent Customer Service
- Managed, coached and trained Sales Associates with selling women's clothing
- Planned and executed business objectives to include events and promotions
- Made Staff schedules & performed staff Annual Performance Review
- Exceeded Monthly Sales Volume by 20%.
Regional Fit & Prosthesis Coordinator
Nordstrom
01.2003 - 06.2005
- Provided Excellent Customer Service
- Trained Sales Associates with selling and fitting bras and prosthesis
- Certified Lingerie Department Manager and Sales Associate to fit bras and prosthesis products
- Instructed Manager and Sales Associate on how-to fill-out a Prosthesis Insurance Form as a service to the customer
- Planned and coordinated events and promotions
- Championed Prosthesis products in several stores
- Outside Sales and Marketing regarding fit and prosthesis services
- Increased Yearly Sales Volume by 30%.
Department Manager-Petite Women's Apparel and Lingerie
Nordstrom
06.1999 - 01.2003
- Provided Excellent Customer Service
- Managed, coached and trained Sales Associates to sell Petite Women's Apparel, Lingerie and Prosthesis products
- Assisted Sales Associates with the nuances of filling-out Prosthesis Insurance Form as a service to the customer
- Made staff schedules and performed staff annual performance review
- Exceeded Yearly Sales Volume by 20%.
Assistant Department Manager
Nordstrom
11.1998 - 06.1999
- Provided Excellent Customer Service
- Helped manage, coach and train Sales Personnel on how to sell Lingerie and Prosthesis products
- Assisted plan events and promotions
- Helped make staff schedules
- Exceeded projected sales volume by 15%
- Achieved Paceseter Award.
Sales & Fit Stylist
Nordstrom
03.1995 - 11.1998
- Provided Excellent Customer Service
- Sold and fitted sleepwear, daywear, bras and prosthesis products
- Consistently exceeded sales volume by 20%
- Achieved Paceseter Award in 2 consecutive years.
Education
Performance Management -
University of Maryland
Okinawa, JPSkills
- Kronos/My Time
- Performance Management
- Training and Development
- Merchandising
- Fashion Styling
- Client Development
- Fluent in verbal and written English and Tagalog
- Customer Service
- Multitasking and Organization
- Store operations
- Training and mentoring
- Team leadership and coaching
- Team Building and Leadership
- Payroll Management
- Sales professional
- Goals and performance
Timeline
Store Manager
7 for All Mankind
05.2022 - Current
Sales Experience Manager-Multi-Department
Neiman Marcus
04.2013 - 04.2022
Sales & Fit Specialist/Lafayette DSA
Neiman Marcus
02.2008 - 04.2013
Sales & Fit Stylist
Nordstrom
03.2006 - 12.2007
Department Manager
Nordstrom
07.2005 - 01.2006
Regional Fit & Prosthesis Coordinator
Nordstrom
01.2003 - 06.2005
Department Manager-Petite Women's Apparel and Lingerie
Nordstrom
06.1999 - 01.2003
Assistant Department Manager
Nordstrom
11.1998 - 06.1999
Sales & Fit Stylist
Nordstrom
03.1995 - 11.1998
Performance Management -
University of Maryland
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