Summary
Overview
Work History
Education
Accomplishments
References
Timeline
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Ethel Mafudze

Chegutu

Summary

Sales leader with a track record of driving customer growth and surpassing sales targets at Gain Cash and Carry. Skilled in market analysis and strategic planning, with a focus on relationship management. Proficient in utilizing digital marketing strategies to boost brand visibility and enhance team performance for long-term profitability.

Overview

15
15
years of professional experience

Work History

Branch Supervisor

Gain Cash and Carry
04.2023 - Current
  • Implement sales strategy (go-to-market) in line with company ambitions.
  • Implement relevant sales and branch standard operating procedures.
  • Maintain appropriate customer relationships, and branch customer growth.
  • Deliver superior, timely market intelligence-pricing, competitors, new products on the market.
  • Drive staff performance in line with the set performance standards.
  • Delivery of sales turnover, volume budgets, growth, and profit margin for the branch.
  • Ensure that promotion and all sales initiatives are implemented in the store.
  • Track and report key financial metrics and daily statistics submission.
  • Control spends and build a culture of long term saving on branch costs.
  • Explore new customer opportunities to ensure business growth.
  • Managing subordinates by coaching, counseling, discipline employees, monitoring and appraising employees.
  • Ensure the store is well stocked at all times with the right products and in the right quantities.
  • To achieve stock turn according to the company standards.
  • Ensure stock rotation is adhered to as a way of reducing expired products in the store.
  • To maintain stock variances within the company’s expected standards.
  • Ensure branch stock take is done and any variances are investigated and reported.

Sales and Customer Service Supervisor

Gain Cash and Carry
08.2021 - 03.2023
  • Drive Sales to meet Sales turnover and volume budgets.
  • Customer Recruitment and retention to increase market share.
  • Drive Sales through advertising on Social media platforms for wider coverage.
  • Activate and maintain customer database by channel.
  • Support Sales mix decisions and branch profitability, working in liaison with Branch Buyer and Stock controller.
  • Producing Daily, Weekly and Month end Sales Reports.
  • Perform market intelligence analysis (Rates, Prices, Product availability, new lines and additional range).
  • Looking for business tenders and new opportunities i.e. Corporate, Institutions etc.
  • Business Reviews with key customers monthly to enhance growth and increase market share.
  • Follow up on lost customers and amend broken relationships.
  • Grow turnover for Top 10 customers by channel month on month.
  • Daily, weekly and monthly sales initiatives that help drive monthly sales targets.
  • Partnering and attending to events that help advertise the brand.
  • Market and customer visits.

Sales and Marketing Supervisor

Sable Chickens
10.2015 - 01.2018
  • Organize and attend marketing activities and events to raise brand awareness.
  • Preparing and formulating marketing campaigns, promotional activities, organize calendar for marketing events.
  • Keeping track and implementing the latest marketing technologies and techniques.
  • Preparing and implement Social media advertising campaigns to increase brand visibility.
  • Preparing and presenting sales and marketing reports.
  • Preparing business review presentations for key accounts.
  • Supervision of merchandisers to ensure products are properly displayed, clear price tags and correct orders are done to ensure customer satisfaction.
  • Monitoring customer accounts budgets and negotiating new terms with Accounts Department.
  • Customer Recruitment and retention to increase market share.
  • Market research, competitor and customer surveys.

Customer Services Representative

Econet Wireless Zimbabwe
11.2010 - 10.2013
  • Marketing and selling the full range of available Econet products and services to attain branch targets.
  • Identifying and resolving customer queries within set KPIs.
  • Documentation, escalation, and communication with customers unresolved queries.
  • Promoting sales from within and creating a favorable impression of the organization.
  • Receipting and preparing banking reports for the branch and submission to the chief cashier.
  • Petty cash handling and reconciliation.
  • Identifying products on demand, making orders for new stock, and replenishing old stock to make sure the branch has all products to suit customer needs.
  • Attending to Econet Broadband internet issues, that is troubleshooting and resolution within stipulated time frame.
  • Manual configuration of customer internet, email accounts, mobile devices like laptops mobile telephones, and tablets for easy and fast communication.

Education

Bachelor of Science (Honors) - Information Systems

Midlands State University

Certificate in Digital Marketing -

Marketers Association Zimbabwe

Accomplishments

  • Implementation of traditional and digital advertising and marketing of the Sable Chickens brand in the period of 2016-2017 for Brand Visibility (Team leader).
  • Recruiting new customers for a new branch, creating and maintaining an active customer database for the new branch (Gain Cash and Carry Chegutu).
  • Rebranding of Sable Chickens packaging in 2016 (Team leader).
  • Reengaging lost customers and acquiring new customers, increased the company’s market share by 40% (Sable Chickens).
  • Increased Sales and met Sales Quota targets by 70% which saw Sable Distribution entity covering accrued costs of the Groups other two entities, the Production, and the Out-growers section.

References

  • Peter Bukuta, Gain Cash and Carry,peterbu@gain,co.zw, 0772723309
  • Onisimo Tsvangirayi, onisimo@probrands.co.zw, 0772221267
  • Sarudzai Muwanga, sarudzai.muwanga@econet.co.zw, 0772222177

Timeline

Branch Supervisor

Gain Cash and Carry
04.2023 - Current

Sales and Customer Service Supervisor

Gain Cash and Carry
08.2021 - 03.2023

Sales and Marketing Supervisor

Sable Chickens
10.2015 - 01.2018

Customer Services Representative

Econet Wireless Zimbabwe
11.2010 - 10.2013

Bachelor of Science (Honors) - Information Systems

Midlands State University

Certificate in Digital Marketing -

Marketers Association Zimbabwe

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Ethel Mafudze