Ethel Quintos
Irvine,CA
Summary
Senior management professional, bringing strategic leadership and operational excellence to drive organizational success. Skilled in project management, team collaboration, and process optimization with keen focus on achieving results. Adept at navigating complex challenges, fostering culture of accountability, and adapting to evolving business needs. Known for strong decision-making, effective communication, and building high-performing teams.
Overview
26
26
years of professional experience
Work History
Senior Manager, Latin America
Mitchell & Ness / Fanatics
04.2022 - Current
- Led commercial strategy and operations for Latin America, managing distributor relationships and driving regional revenue growth across wholesale and DTC channels
- Navigated significant market volatility, distributor transitions, and credit constraints while maintaining business continuity and identifying growth opportunities
- Partnered cross-functionally with Sales, Finance, Supply Chain, and Marketing to align regional strategies with global objectives
- Delivered actionable insights through sales analysis, forecasting, and market intelligence to optimize product assortment and pricing strategies
- Strengthened distributor performance through improved planning, communication, and alignment with brand positioning and premium product strategy
- Played a key role in transitioning distribution models and managing legacy inventory challenges to protect brand equity and financial performance
DTC Manager, International ECommerce & Retailocation
Mitchell & Ness
09.2019 - 04.2022
- Led international DTC strategy and execution across eCommerce and retail channels, including oversight of UK market launch and operations
- Owned site launch timelines, product assortment strategy, and digital merchandising to ensure alignment with brand vision and revenue targets
- Managed budgets, tracked performance metrics, and conducted quarterly business reviews to evaluate ROI and drive growth initiatives
- Collaborated with marketing and creative teams to develop content strategies, optimize consumer experience, and increase engagement
- Identified and implemented growth opportunities across channels, contributing to increased international DTC revenue
International Operations Manager
Bearpaw
02.2019 - 09.2019
- Managed end-to-end international operations supporting distributors across LATAM, APAC, EMEA, and Canada
- Coordinated order management, production timelines, and shipping logistics to ensure on-time delivery and operational efficiency
- Partnered with Sales and Production teams to align demand planning with supply and inventory strategies
- Led communication with global partners to track orders, resolve issues, and support business development initiatives
- Developed reporting tools and processes to improve visibility into revenue, costs, and operational performance
BI Planning
ASICS America Corp
01.2016 - 01.2017
- Developed SKU-level forecasts and production plans to support revenue targets and inventory optimization
- Conducted detailed sales trend analysis and performance tracking against forecasts
- Partnered with cross-functional teams to manage product lifecycle, including launches and end-of-life transitions
Business Partner, Latin America
ASICS America Corp
01.2014 - 01.2016
- Supported financial planning, forecasting, and business strategy for Latin America distributors and subsidiaries
- Collaborated with regional partners to drive profitable growth and execute marketing initiatives
- Managed retail marketing programs, including shop-in-shop and branded retail environments for key account
Customer Service Manager (Domestic & International)
American Sporting Goods / Brown Shoe Company
01.2000 - 01.2013
- Led customer service operations across domestic and international markets, improving processes and service levels
- Developed and implemented operational policies to streamline order management and enhance efficiency
- Managed cross-functional coordination between sales, logistics, and distribution centers
- Ensured compliance with international shipping regulations and requirements
Education
International Trade Studies
UPAEP
MexicoFCIB Certification - Export Regulations & Compliance
Skills
- International Market Expansion (LATAM, EMEA, APAC)
- DTC, eCommerce & Retail Strategy
- Distributor & Partner Management
- Revenue Growth & P&L Support
- Sales Forecasting & Data Analysis
- Cross-Functional Leadership
- Supply Chain & Operations Optimization
- ERP Systems: SAP, Oracle, NetSuite, Full Circle
- Proficient in Microsoft Office
- Bilingual: English / Spanish
- Data-driven decision making
- Troubleshooting and problem resolution
Accomplishments
- Managed and scaled relationships with key international distributors, improving communication, forecasting accuracy, and execution
- Led cross-functional teams to deliver the execution of market activations aligned with international global games in Mexico and Brazil, positioning the brand at the forefront of key markets, amplifying awareness, and driving measurable impact across brand and commercial performance for the region.
- Led commercial strategy across Latin America, identifying growth opportunities despite a volatile macro and tariff environment
- Achieved revenue growth from $10.1M (2019) to $25.6M (2022), representing a +154% increase (~2.5x growth) over three years through strategic channel scaling, optimization of digital performance for ecommerce.
Timeline
Senior Manager, Latin America
Mitchell & Ness / Fanatics
04.2022 - Current
DTC Manager, International ECommerce & Retailocation
Mitchell & Ness
09.2019 - 04.2022
International Operations Manager
Bearpaw
02.2019 - 09.2019
BI Planning
ASICS America Corp
01.2016 - 01.2017
Business Partner, Latin America
ASICS America Corp
01.2014 - 01.2016
Customer Service Manager (Domestic & International)
American Sporting Goods / Brown Shoe Company
01.2000 - 01.2013
FCIB Certification - Export Regulations & Compliance
International Trade Studies
UPAEP