Hi, I’m
ETISHA L. MARSHALL
Roselle,NJ
Summary
Result-driven professional with 10+ years of progressive leadership experience, marked by a track record of retail operations, customer service, sales management, strategic planning, and management experience. Comprehensive knowledge of the latest beauty trends, makeup techniques, beauty treatment and product offerings. Driving force for repeatedly taking businesses to the next level of growth and success. Distinct leadership profile rooted in integrity and trust; offers a demonstrated ability to provide transformative leadership, drive efficiencies, and define long-term strategies. Strategic thinker skilled at navigating complex situations, establish strategic relationships, identifying opportunities for improvement, and propelling change company-wide to improve performance.
Overview
5
years of professional experience
Work History
Pat Mcgrath Labs, NJ
Freelance makeup Artist
11.2023 - Current
Job overview
- Strengthened communication skills through regular interactions with others.
- Kept up-to-date with style industry standards, trends, and techniques to provide optimal aesthetics services to every client.
- Assessed customer skin tone and complexion to determine appropriate products and materials to use.
- Collaborated closely with clients to better understand entire project scope.
- Delivered outstanding service to customers to maintain and extend relationships for future business opportunities.
Rose Inc.
Freelance Makeup Artist
10.2023 - 01.2024
Job overview
- Kept up-to-date with style industry standards, trends, and techniques to provide optimal aesthetics services to every client.
- Conducted consultations to understand client's desired look.
- Assessed customer skin tone and complexion to determine appropriate products and materials to use.
- Prepared skin for makeup application by cleaning, moisturizing and priming.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Developed loyal following of clients by providing high-quality services.
Estée Lauder MAC
Retail Manager
09.2022 - 10.2023
Job overview
- Delivered high-end beauty consultations to clients, utilizing my in-depth knowledge of cosmetics and beauty products
- Elevated operational excellence by connecting business priorities to the daily activities of all associates
- Provided clear direction on product strategies by Quarter/Season to optimize sales results
- Reviewed and analyzed business performance at various levels, including daily, weekly, monthly, seasonal, and annual sales results, and provided coaching and feedback to improve productivity levels
- Provided clear direction to drive sales, leveraging advanced expertise in product strategies by Quarter/Season
- Conducted a thorough review and analysis of business performance, leading to the development of targeted sales strategies
- Demonstrated advanced authority and expertise in a specific brand, resulting in increased customer satisfaction and loyalty
- Demonstrated exceptional communication skills in conveying the unique value proposition of Estée Lauder MAC products, leading to increased customer satisfaction and retention rates
- Created personalized beauty plans for each client based on their individual needs, preferences, and skin types, resulting in increased customer satisfaction and loyalty.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Trained and developed new employees for ease of transition into team.
- Created employee schedules to align coverage with forecasted demands.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Scheduled onsite and offsite makeup appointments for clientele.
- Demonstrated and explained use of different beauty products to educate customers.
- Assessed customer skin tone and complexion to determine appropriate products and materials to use.
Sephora
Licensed Beauty Advisor
05.2021 - 09.2022
Job overview
- Employed a consultative based approach to deliver a personalized and immersive beauty experience that delights customers and cultivates long-lasting relationships
- Developed and maintained a comprehensive understanding of Sephora's product offerings, including skincare, makeup, and fragrance, to provide expert guidance to customers seeking to enhance their beauty routines.
- Arranged merchandise to present visually appealing displays and attract clientele.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Processed payments, entering sales in register for prompt customer service.
- Helped customers feel relaxed and comfortable through conversation and personal relatability.
- Developed in-depth product knowledge and kept up to date with latest trends in beauty to avail of resources and apply best practices.
- Developed strong rapport with customers and created positive impression of business.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Delivered energetic responses to customers in-store and by telephone, going above and beyond to serve needs.
Alter Ego Glam House
Lead Makeup Artist / Salon Manager
01.2019 - 05.2021
Job overview
- Conceptualized and executed various makeup looks, including HD makeup, matte makeup, mineral makeup, natural minimal makeup, shimmer makeup, smokey makeup, etc., adhering to strict COVID-19 safety practices to ensure client satisfaction and safety
- Identified individual client needs and preferences to create personalized looks, resulting in a 95% customer satisfaction rate and increased client retention
- Key Contributions:
- Streamlined salon operations by implementing an inventory management system, reducing supply costs by 20%, and improving employee productivity by 25%
- Managed and updated employee schedules to meet expected coverage demands and capitalize on individual employee expertise, resulting in increased staff efficiency and customer satisfaction
- Leveraged extensive makeup color, tone, and shade expertise to build customer loyalty and satisfaction, ensuring that each client left feeling confident and beautiful
- Managed all areas of salon operations, including appearance, staff performance, and sales of products, ensuring that the salon maintained a high level of quality and professionalism
- Exceeded personal sales targets by applying excellent upselling skills and product knowledge, leading to a 20% increase in customer engagement and a 10% increase in sales
- Collaborated with staff to maximize customer satisfaction, streamline procedures, and improve bottom-line profitability, resulting in a more efficient and profitable salon
- Proactively booked appointments, maximized every consultation, and planned and executed events, resulting in a 30% increase in customer appointments and a 20% increase in overall revenue.
Education
Wilberforce UniversityWilberforce, OH
Bachelor Of Arts from Mass Communications
Union County Vocational Technical School
New Jersey State Cosmetology License
2021
Skills
- Retail Operation Customer Service Store Management Product Knowledge Customer Onboarding Customer Relations Cosmetology Principles Knowledge Team Leadership & Management Color Composition/Color Theory Communication Organization Presentations/Demonstrations Customer Relationship Management Marketing Stakeholder Engagement Cross-Functional Collaboration Performance Improvement Standards, Policies & Procedures
- SELECTED HIGHLIGHTS
- Cultivating teamwork and strong customer relationships: Known for a genuine, empathetic, persuasive interpersonal style that engenders trust while strengthening customer relationships and building cooperation
- Valuable background that is rare in its breadth, providing the ability to easily understand customer needs from multiple perspectives and envision, create, and execute ''big picture'' solutions to various challenges
- Exceeded client expectations through exceptional personalized service, resulting in consistently positive feedback and high satisfaction rates Highly effective in motivating, developing, and leading others through exceptional communication and interpersonal skills
- Demonstrated strong organizational skills and attention to detail, successfully managing complex schedules, complex arrangements for clients with diverse needs Upheld the highest standards of discretion and confidentiality, maintaining strict client privacy and trust
- Developed and maintained strong relationships with clients and vendors, resulting in a strong referral network and repeat business
- Adapted to changing client needs and requests with flexibility and creativity, delivering innovative solutions and customized experiences
- Software Skills:
- Microsoft Office Word, PPT, Excel
- Skin-tone management
- Detail-orientated
- Makeovers
- Bridal makeup application
- Outstanding client retention
- Facials and makeup applications
- Relationship building and management
- Networking expertise
- Customer consultation
- Color principles
- Film and television makeup
Timeline
Freelance makeup Artist
Pat Mcgrath Labs
11.2023 - Current
Freelance Makeup Artist
Rose Inc.
10.2023 - 01.2024
Retail Manager
Estée Lauder MAC
09.2022 - 10.2023
Licensed Beauty Advisor
Sephora
05.2021 - 09.2022
Lead Makeup Artist / Salon Manager
Alter Ego Glam House
01.2019 - 05.2021
Wilberforce University
Bachelor Of Arts from Mass Communications
Union County Vocational Technical School
New Jersey State Cosmetology License
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