Etta Callahan

• Managing full sales cycle and marketing campaigns for newly acquired clients in US and UK, while continuing monthly marketing memberships of current clients
• Conducting research and brainstorming key points to include in marketing campaigns and bid proposals
• Crafting persuasive and detailed proposals on average 150 pages for RFPs, RFI's & RFQ's
• Performing risk assessments and addressing concerns of clients
• Ensuring all deadlines are met
• Edited and proofread technical documents for accuracy and consistency.
• Worked closely with software engineers, product managers and other departments to determine accuracy and completeness of technical documentation.
• Liaising with suppliers, vendors, and subcontractors
• Keeping track of all costs and managing budgets
• RFP Automation Software (Loopio) Integration and Administration

• Monitored 50+ west coast territory accounts in Salesforce & Apollo, updating accurate sales information while managing customer needs daily
• Performed weekly and monthly sales team performance assessment and coaching that ensured consistent sales procedures were carried out, resulting in team performance increase of 32%
• Generated demand for products and services through high value prospecting and account-based marketing strategies, while focused on revenue generation
• Supported Content Marketing Strategists' pipelines and actions while developing detailed needs analysis and discovery
• Executed sophisticated digital and competitive research through leading enterprise-level analytics tools and creating contracts, MSA's, addendums.
• Managed annual marketing budget in excess of $550,000.

• Managed daily workflows & projects for 3 departments: Marketing, Sales, and IT Team - 15 team members
• Results: Increased cross-departmental communication in processes & workflows for 25% more company efficiency
• Drove content calendar forward to support SEO value, social media engagement, and email CTO rate
• Results: 50% increase in online brand exposure with double content created within 6 months of position obtained
• 42,000 impressions on average weekly to 105,000 impressions per month
• Conducted weekly meetings, meeting agenda/minutes with progress tracking and effective project management
• Results: Efficiency increased by 30% and error-rate dropped significantly with new customer audit process enacted
• Developed customer proposals after thorough pipeline forecasting from CRM, write proposals, compile contracts & MSA's for sales territory meetings focused on revenue generation
• Results: Landed new university clients, up 12% in first quarter with 15% increase on quarter 2
• Consistent growth in quarter 3 & 4 with total calls, outbound meetings, and closed deals.

• Business development - acquired & managed 50 client accounts
• Full client account management: Twitter, Facebook, Instagram; creating consistent content, including video marketing campaigns to reach organic target audience with mix of paid advertisements
• Average increases in social accounts reported by 30% upon signing
• Implemented digital marketing campaigns and content marketing with focus on SEO and total 200K monthly budget
• Developed time-efficient and focused strategy for brand/market presence while staying current with changing technology and industry trends
• Tradeshow/Convention/Event Planning, support and logistics
• Managed 4 successful music festivals for media clients

**Additional job history available upon request.