Eungyeong Lee
Irvine,CA
Summary
Strategic Marketing Professional with a proven track record in influencer marketing. Achieved a 76.9% increase in affiliate-driven purchases, and boosted brand traffic from 10 daily visitors (October) to over 1,200 weekly visitors (January). Skilled in branding and presentation, driving brand awareness, and engagement. Known for a responsible and communicative approach, with a strong understanding of business processes to deliver results. Experienced in marketing, sales, and logistics, with the ability to adapt and succeed across industries.
Overview
1
1
year of professional experience
Work History
Affiliate Marketing
Madeca Derma
Irvine, CA
10.2024 - Current
- Managed affiliate marketing for Madeca Derma’s Elastic Ampoule, driving a 76.9% increase in affiliate-driven purchases.
- Developed and solidified the brand’s identity by focusing on product features and target audience needs.
- Identified and coached influencers to create impactful content, resulting in enhanced campaign performance.
- Boosted brand account traffic from an average of 10 daily visitors (October) to over 1,200 weekly visitors (January).
- Built and maintained strong relationships with influencers to sustain engagement and maximize sales growth.
Sales & Logistics
S-platform
Irvine, CA
09.2024 - 01.2025
- Managed sales and logistics for importing solar modules and transformers from Korean manufacturers to the U.S. market, ensuring smooth distribution.
- Identified and engaged potential buyers through product presentations and detailed explanations to drive sales opportunities.
- Coordinated container arrival schedules, managed inbound/outbound timelines, and shared inventory updates with clients.
Sales Associate
Emart America
Brea, CA
08.2023 - 08.2024
- Managing import product procurement, negotiating pricing, and setting standard supply prices to enhance profitability.
- Managing all aspects of trading operations, including documentation, processes, transactions, and financial activities related to imports and exports.
- Participating in FSVP product registration to supply E-Mart No Brand snacks to Wizmettac distributor.
Education
Business Administration
Pukyong National University
Busan08-2024
Skills
- Affiliate marketing
- Influencer marketing
- Brand strategy
- Customer service
- Purchasing decisions
- Sales skills
- Tracking shipments
- Incoterms awareness
- Freight forwarding
Accomplishments
- 06/2021: 1st place in the Goraesa Fish Cake Marketing Contest
(Strategies for expanding brand awareness and communication)
Timeline
Affiliate Marketing
Madeca Derma
10.2024 - Current
Sales & Logistics
S-platform
09.2024 - 01.2025
Sales Associate
Emart America
08.2023 - 08.2024
Business Administration
Pukyong National University
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