Eunha Choi
Washington,WA
Summary
Senior Product Designer experienced in mass production consumer electronics and mobile companion ecosystems. Delivered innovative design solutions through advanced R&D and cross-functional collaboration, achieving recognition from IDEA, Red Dot, and iF. Committed to fostering a growth mindset and customer obsession to enhance integrated user experiences.
Overview
25
25
years of professional experience
Work History
Principal Product Designer
Samsung Electronics
Seoul, Seoul
01.2002 - Current
Samsung Electronics | Seoul, South Korea
Senior Product Designer / Project Leader (Advanced R&D & Mass Production)
- Advanced R&D & Exploratory Product Initiatives (5 Years)
Driven by Growth Mindset & Ambiguity Management: Spearheaded multi-disciplinary initiatives as Project Leader to discover integrated UX and define next-generation product concepts ( TV-Projector Hybrid, Ceiling-mounted "Sky" Air Conditioner, Smart Robotic Appliances and Bath Space Integration) from ambiguous initial states.
Cross-functional Leadership & Customer Obsession: Partnered closely with engineers and product managers to align technical innovations with deep user needs, translating complex advanced technologies into intuitive near-future user experiences.
Inclusive Design & Systems Thinking: Integrated user-centric scaling strategies and accessibility considerations into future platform concepts to ensure seamless multi-device continuity. - Mass Production & Mobile Ecosystem (13 Years)
Delivered high-quality consumer electronics for mass production over 10 years, ensuring robust design implementation and rigorous attention to detail under tight manufacturing constraints.
Shaped for mobile companion lineups over 3 years, enhancing cross-device ecosystem connectivity and user engagement.
Education
Bachelor of Arts - Industrial Design
Kookmin University
Seoul, South Korea02-2002
Skills
- Product concept development
- User Experience Research
- Rapid prototyping validation
- Product rollout strategy
- Design & Prototyping (2D/3D): Figma, NX 3D, Rhino, 3ds Max, Adobe Creative Suite (Photoshop, Illustrator)
- AI-Assisted Design & Workflows: Midjourney, Vizcom, Krea AI, Runway, ChatGPT, Gemini, Claude
Accomplishments
- International Design Excellence Awards (IDEA)
Finalist (Professional): Mini Dresser (2025)
Featured Finalist (Concepts & Speculative Design): Robo-Chef Cooktop (2024)
Featured Finalist (Concepts & Speculative Design): The Sky (2022)
Finalist (Consumer Technology): Galaxy Companion / Wireless Charger Duo & Pad (2019) - Red Dot Award: Design Concept
Winner: Saucepresso (2024)
Winner: Robo-Chef Cooktop (2024) - iF Design Award
Winner (Professional Concept): The Sky (Air Conditioner) (2023) - Samsung Corporate Design Center
Best Design Awards [Grand Prize - Innovation Division]: Beyond Frame (Horizontal/Vertical) (2022)
Best Design Awards [Grand Prize - Advanced R&D Division]: The Sky (2020)
Timeline
Principal Product Designer
Samsung Electronics
01.2002 - Current
Bachelor of Arts - Industrial Design
Kookmin University