EUNICE GARCIA
Alhambra,CA
Summary
Results-driven professional with 9 years of experience in digital marketing and customer service. As a Digital Marketing Manager, implemented strategies that significantly boosted customer engagement and loyalty, while leveraging CRM tools and analytics to enhance service delivery and business growth. Proven expertise in building customer relationships and managing client communications, drawing on prior sales experience to drive satisfaction and success.
Overview
8
8
years of professional experience
Work History
Digital Marketing Manager
Rebel Marketing
Los Angeles, CA
03.2019 - 04.2024
- Managed multi-channel communication across email and social media, achieving a 95% response accuracy rate and reducing average response time by 30%, resulting in a 20% increase in customer satisfaction
- Created and implemented content strategies that increased customer engagement by 25% and boosted product awareness by 40%, effectively educating and informing customers about products and services
- Utilized analytics tools to track customer interactions and engagement metrics, leading to a 30% improvement in service delivery and a 20% increase in customer satisfaction by translating data into actionable insights to address customer needs
- Coordinated with cross-functional teams to ensure alignment on customer service initiatives and marketing campaigns, leading to a 15% increase in campaign effectiveness and a 20% improvement in team collaboration and communication
- Developed and maintained customer relationship databases, leveraging CRM tools to track interactions and personalize communications, resulting in a 25% increase in customer retention and a 30% improvement in response times for managing customer service inquiries.
Retail Sales Associate
Macy's
Pasadena, CA
06.2016 - 03.2020
- Managed a client book to proactively communicate with Macy's customers about new products and store promotions, achieving a 20% increase in customer engagement and a 15% boost in sales through personalized outreach
- Enrolled customers in Macy's credit card program by effectively explaining benefits, addressing questions, and processing applications, resulting in a 25% increase in store credit card sign-ups and a 20% boost in customer satisfaction
- Became proficient in Macy's point of sale systems, accurately processing over 1,000 transactions per week, including returns and non-congruent items, contributing to a 98% transaction accuracy rate and a 15% reduction in checkout times
- Demonstrated in-depth knowledge of store products and services, contributing to a 20% increase in sales and a 15% reduction in returns through effective customer guidance and recommendations
- Handled cash transactions accurately, managing an average of $5,000 in daily cash and credit card payments with a 99.5% accuracy rate, ensuring proper handling of currency and payments at the point of sale.
Education
Bachelor of Arts in Communications -
California State University Fullerton
01.2018
Skills
- Microsoft Office Suite 365
- Google Workspace
- Bilingual (English and Spanish)
- 105 WPM typist
Timeline
Digital Marketing Manager
Rebel Marketing
03.2019 - 04.2024
Retail Sales Associate
Macy's
06.2016 - 03.2020
Bachelor of Arts in Communications -
California State University Fullerton
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