Eunice Rodriguez
Chula Vista,USA
Summary
Dynamic sales leader with a proven track record in excelling at revenue management and client prospecting. Expert in negotiating contracts and developing sales strategies that drive significant revenue growth. Adept at fostering long-term client relationships while optimizing sales processes to exceed financial goals.
Overview
11
11
years of professional experience
Work History
Director of Sales and Catering
South Coast Winery Resort and Spa and Carter Estate
Temecula, CA
11.2024 - Current
- Responsible for driving revenue growth through Group and Catering sales
- Managing Client Relationships
- Overseeing the successful execution of events
- Negotiate and close contracts
- Build/Generate new leads to increase size of potential client database from cold calls and market prospecting to include, but not limited to: conventions, corporations, DMCs, tour operators, meeting planners, associations, SMERF (Social, Military, Educational, Religious and Fraternal) groups, concierges, hotels, organizations (i.e.)
Director of Special Events Sales
Live Nation
El Cajon, CA
05.2022 - Current
- Meet and exceed monthly, quarterly and yearly financial goals
- Proactively solicit new business opportunities by conducting effective sales calls, make out-of-the-office sales calls and presentations to potential clients; handle special event inquiry calls;
- Negotiate space, assist with clients catering needs through local caterer, create event proposals and conduct site inspections
- Negotiate and close contracts
- Build/Generate new leads to increase size of potential client database from cold calls and market prospecting to include, but not limited to: conventions, corporations, DMCs, tour operators, meeting planners, associations, SMERF (Social, Military, Educational, Religious and Fraternal) groups, concierges, hotels, organizations (i.e.)
- Develop strategic and promotional plan to drive Special Event/Rental sales for the venue/region to reach/exceed annual goal
- Sales generation – maximize revenue while developing long-term relationships with clients (both local and national)
- Monitors changes in the sales / special events industry and develop strategies to improve and adjust to those changes
- Evaluate / identify potential business from new clients for both local market venues as well as Live Nations portfolio of opportunities
- Attend local trade shows, participate in sales blitzes and other off-site sales efforts
- Responsible for overall financial aspects involved in promoting and selling the venue
- Create and implement required reports on the productivity of sales by establishing revenue goals, enhancing client database, increasing check averages, managing contribution margin and exceeding goals in all categories
- Submit monthly reports to GM and VP of Sales including, but not limited to: Special Event Revenue Report, Forecast, Revenue Pipeline, Talent Cost, Event Export Reports, Revenue Breakdown and Lost Business
- Serve as an advisor to sales venue staff members on logistical arrangements, recommend and monitor new business opportunities, develop professional and personal goals of the staff maximizing productivity and stimulating growth, both internally and externally
Catering and Convention Services Sales Manager
HEI Hotels Marriott La Jolla/ Marriott Mission Valley
San Diego, CA
08.2017 - 05.2022
- Manage a team of catering staff for successful execution of catering events
- Explore business opportunities to obtain new clients
- Experience evaluating every catering business opportunity to maximize revenue and profitability while achieving customer expectations.
- Maintain or exceed budgeted sales and profits in all catering areas.
- Assist in the development and implementation of effective marketing plans for generating catering revenues.
- Consistently book repeat business by having a track record of long term client relationships.
- Actively participate in trade shows and sales blitzes 70% prospecting inside and outside sales
- Excellent creative skills to provide innovative set-ups, menus, and functions for groups. Ability to generate creative and innovative menus while working closely with Chef on pricing specialty menus.
- Ability to quickly evaluate alternatives and decide on a plan of action. Provide overall direction, coordination, and ongoing evaluation of operations. Detailed execution of all banquet event orders generated by the Catering Sales Department
Director of Catering
Fisher Island Club
Fisher Island, FL
01.2016 - 08.2017
- Evaluate every catering business opportunity to maximize revenue and profitability while achieving customer expectations
- Work closely with the banquet department on operations and event execution, ability to quickly evaluate alternatives and decide on a plan of action. Provide overall direction, coordination, and ongoing evaluation of operations
- Monitor group room blocks and pick up, generate detailed resumes for the operating departments.
- Generate creative and innovative menus while working closely with Chef on pricing specialty menus
- Develop policies and procedures to enhance and measure quality; continually updates written policies and procedures to reflect state-of-the-art service.
- Recruit and select candidates; evaluates job performance of banquet/catering staff; coaches, rewards and disciplines staff in a fair and legal manner
- Maintain physical presence during all events
- Skilled at both monthly forecasting and the annual budget process. Understanding of pace and productivity
- Maintain or exceed budgeted sales and profits in all catering areas
- Develop and implement effective marketing plans for generating catering revenues
- Carefully review all contracted services to assure proper contribution to profits
- Establishing, maintaining and controlling appropriate service standards for all banquet/catering events
- Ensure follow-up protocol is adhered to for all guest issues. Ensure all guest issues are completely resolved prior to departure.
- Identify trends, research the competition's products, services and pricing and use it to develop strategic business plans
- Maximize and control payroll and other costs for the department
- Have a good understanding of Catering Revenue Management and be able to manipulate rates to maximize profitability.
- Assist the Membership Department in planning and execution of Club sponsored member events
- Experience providing Audio/Visual equipment and operating Audio/Visual as a profit center.
- Actively participate in industry related organizations (NACE, MPI).
- Actively participate in community/civic activities to maintain awareness within community and to create booking opportunities
Destination Events Manager/ Special Events Director
Hilton at Resorts World Bimini Bahamas
Miami, FL
08.2014 - 11.2015
- Lead the development of the annual sales plan, sales strategies, new product offerings & annual forecasting in order to ensure attainment of sales goals and maximum profit margin.
- Generate new business and maximize revenue while developing and maintaining long term relationships with clients
- Recommend improvements to sales program and processes based on market changes, competition and supporting strategic plans
- Monitor sales and continually develop strategies to improve and adjust to those changes
- Customize, sell and facilitate group experiences that build brand awareness and generate revenue while delivering engaging guest experiences
- Respond to incoming requests from event planners and other clients for information regarding weddings and other wedding group functions
- Coordinate and host potential clients during onsite property visits
- Negotiate the sale and payment terms of group function overnight rooms, meeting rooms, catering and dining services, as well as all other hospitality and programmatic services at Hilton at Resorts World Bimini with an overall goal of increasing hotel occupancy levels and profit in all revenue centers
- Oversee the transition of clients from sales to event services and back to sales as necessary
- Accurately process and communicate reservations for repeat and new group overnight room blocks, group dining reservations and other functions using a moderately complex computer system
- Maintain a database of contacts relating to past and future clients for ongoing relationship cultivation
- Actively seek outside sales opportunities to grow new business by representing Hilton at Resorts World Bimini at hospitality and trade shows, select conventions and conferences, and other identified avenues
- Effectively manage client and staff expectations, including the ability to respond with patience, tact and diplomacy to defuse difficult and collect accurate information
- Perform other duties as assigned by Director of EventSales and Senior Vice President of Marketing
Education
Bachelor of Science - Business Administration
Nova Southeastern University, Wayne Huizenga School of Business and Entrepreneurship
Skills
- Revenue management
- Negotiation skills
- Client prospecting
- Event execution
- Catering operations
- Sales strategy development
- Financial forecasting
- Time management
- Sales coaching
- Sales process optimization
- Revenue growth
Languages
English
Professional
Spanish
Professional
Websites
Timeline
Director of Sales and Catering
South Coast Winery Resort and Spa and Carter Estate
11.2024 - Current
Director of Special Events Sales
Live Nation
05.2022 - Current
Catering and Convention Services Sales Manager
HEI Hotels Marriott La Jolla/ Marriott Mission Valley
08.2017 - 05.2022
Director of Catering
Fisher Island Club
01.2016 - 08.2017
Destination Events Manager/ Special Events Director
Hilton at Resorts World Bimini Bahamas
08.2014 - 11.2015
Bachelor of Science - Business Administration
Nova Southeastern University, Wayne Huizenga School of Business and Entrepreneurship
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