Summary
Overview
Work History
Education
Skills
Accomplishments
Work Availability
Timeline

Elvira Cooper

Beltsville,MD

Summary

Senior User/UX Researcher Accomplished professional with extensive experience fostering organizational growth by leading the observation, curation, and analysis of user experiences to add realistic contexts and insights to design processes. Proven success in achieving set goals by undertaking overall user-centered design research and usability testing for complex applications. Well versed in leading diverse array of projects by developing customer oriented research and contextual design investigations utilizing best innovative approaches. Instrumental in achieving performance excellence by instigating Human Centered Design (HCD) methodologies applying both qualitative and quantitative research methods including, usability testing, in-depth interviews, competitor reviews, evaluations, along with surveys and task analysis. Demonstrated ability to address and advocate user needs by providing actionable insights and profound recommendations. Outstanding communicator with innate capacity to build relations with key stakeholders.

Overview

22
22
years of professional experience

Work History

Senior UX Researcher

Mediabarn Inc.
08.2021 - 03.2023
  • Researched and proposed new solutions to make website more user-friendly.
  • Led research efforts and regular usability testing of iterative design updates of the IRS Online Account tool used by millions of taxpayers across the country.
  • Tested websites at different design and production stages to assess conformance with designs.
  • Created maps, models and templates for diverse projects.

UX Researcher

Design For Context
01.2020 - 09.2020
  • Assess the use of services through usability evaluation by offering and applying extensive knowledge, experience, and insights
  • Achieve customer satisfaction by advising clients regarding recruitment of users for usability testing, developing research plans, and assisting research activities
  • Maintain records through documents findings as well as offered crafting and providing documenting approaches for effectively measuring the success of web-based applications using UX research methods and tools
  • Key Achievement:
  • Facilitated research process by coordinating user research, analyzing user needs, and conducting usability testing utilizing comprehensive knowledge of quantitative and qualitative research methods
  • Delivered quality products and attained client satisfaction by analyzing research in order to provide actionable insights to designers and stakeholders to improve the user experience.
  • Researched and proposed new solutions to make website more user-friendly.

Strategist/Researcher

Freddie Mac
01.2010 - 03.2020
  • Updated future work by conducting independent research, interviewing stakeholders, and undertaking user surveys
  • Improved accessibility UX research and design process, proposed ideas regarding wireframes, mockup designs, and presented to review in order to deliver better output
  • Identify user needs by partnering with Product Owners to elaborate product strategy and create roadmaps
  • Key Achievements:
  • Provided expertise in user research, user needs analysis, and usability testing, based on extensive knowledge of quantitative and qualitative research methods
  • Fostered engagement and adoption by highlighting business and user needs and interpreting to relevant, elegant, and powerful experiences.
  • Created content strategies for digital media.

Project Manager

Bright & Associates
01.2010 - 11.2010
  • Charged with developing partnership programs and directing customer communications online strategy development, marketing, media planning, customer retention, and web analytics
  • Improved product output by successfully leading and commencing strategic media product development initiatives
  • Key Achievements:
  • Achieved client satisfaction by enriching customer experience through effective delivery of training enabling non-technical in-house staff to maintain new web sites
  • Ensured accomplishment of set goals by translating research into business objectives via collaborating with researchers, product managers, and UX designers.
  • Planned, designed, and scheduled phases for large projects.

E-media Marketing Manager

Hanley Wood
01.2007 - 01.2009
  • Enhanced organizational efficiency by responsibly developing and executing marketing strategies
  • Augmented revenue by partnering with product managers to increase effectiveness of sales team by implementing innovative digital solutions
  • Contributed and influenced product development for seasonal product launches and promotions
  • Managed and optimized resources management into high-impact results through technical know-how and strategic partnerships
  • Key Achievements:
  • Generated 275k viewers by successfully developing innovative on line video platform
  • Efficiently managed $100k of marketing budget by controlling cost and producing online agile content and marketing strategies maximizing sales.

E-commerce Marketing Manager

KCI Communications
01.2006 - 01.2007

E-commerce Marketing Manager

Calvert Investments
01.2001 - 01.2006

Education

MBA - Marketing and E-commerce Management

Johns Hopkins University

BS - Marketing

DePaul University

Skills

  • User-Centered Design & Research
  • Search Engine Optimization
  • Resource Planning/Management
  • Client Relationship Building
  • Project Management/Coordination
  • Strategic Planning & Execution
  • Cross-Functional Collaboration
  • Usability Testing/Evaluation
  • Web-Based Design/Management
  • Product Management/Development
  • Leadership & Collaboration
  • Cost Control/Effectiveness
  • Processes and Procedures
  • Skilled Researcher
  • Efficient Researcher
  • UX Implementation
  • UX Documentation
  • User and UX Research

Accomplishments

  • Fostered efficiency and productivity by leading User-centered Design Research & Development, creating front-end experience, designing refinement, and performing A/B testing
  • Headed and facilitated a wide range of user research methods, including observational research, user/customer interviews, usability testing, focus groups, and other research methods
  • Boosted the usability and usefulness of products by professionally cooperating with key stakeholders, including Product Managers, Software Developers, and UX Designer
  • Developed core fundamentals for the analysis of ongoing behavioral observations as well as highlighted gaps within understanding and capabilities to improve efficiency
  • NN/g Research-Based User Experience
  • Certification workshop - PMI Project Management …continued…

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Senior UX Researcher - Mediabarn Inc.
08.2021 - 03.2023
UX Researcher - Design For Context
01.2020 - 09.2020
Project Manager - Bright & Associates
01.2010 - 11.2010
Strategist/Researcher - Freddie Mac
01.2010 - 03.2020
E-media Marketing Manager - Hanley Wood
01.2007 - 01.2009
E-commerce Marketing Manager - KCI Communications
01.2006 - 01.2007
E-commerce Marketing Manager - Calvert Investments
01.2001 - 01.2006
Johns Hopkins University - MBA, Marketing and E-commerce Management
DePaul University - BS, Marketing

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Elvira Cooper