Eva Aleman
Orlando,FL
Summary
Innovative Marketing leader with 13+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
14
14
years of professional experience
Work History
Sales and Trade Marketing Manager
IMC Corp.
08.2020 - 12.2023
- Managed a cross-functional team to drive sales, product launches and promotional campaigns.
- Achieved sales growth by identifying new business opportunities and implementing targeted trade marketing strategies.
- Boosted brand visibility by executing innovative in-store promotions and merchandising initiatives.
- Optimized trade spend by analyzing performance data and adjusting strategies accordingly for maximum ROI.
- Conducted comprehensive market research to identify emerging trends and competitive insights for informed decision making.
- Expanded distribution channels by successfully negotiating agreements with new retail partners.
- Led training sessions for sales representatives, enhancing their understanding of product offerings and value propositions.
- Reviewed sales forecasts to anticipate inventory needs accurately, avoiding stockouts or excess inventory costs.
- Implemented consistent pricing strategies across all channels to maintain brand integrity while maximizing profitability.
Sr Brand Manager
B. Fernández & Hermanos
08.2017 - 08.2020
- Enhanced brand awareness by developing and implementing strategic marketing plans.
- Increased market share through the execution of targeted product launches and promotional campaigns.
- Improved customer engagement with the creation of compelling content and social media strategies.
- Optimized budget allocation, ensuring efficient use of resources to drive sales growth and profitability.
- Led market research initiatives to gather insights on consumer preferences, trends, and competitor analysis.
- Developed pricing strategies that maximized revenue while maintaining competitive positioning in the market.
- Implemented data-driven decision making by analyzing various metrics such as sales data, advertising performance reports, and customer feedback surveys.
- Negotiated strategic partnerships with external vendors to enhance product offerings and increase distribution channels.
- Collaborated with sales teams to create tailored presentations for key clients, resulting in strengthened relationships and increased business opportunities.
- Coordinated trade show participation, ensuring effective representation of the brand at industry events.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Brand Manager
Rovira Biscuits
05.2012 - 07.2017
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Conducted market research to identify key trends, ensuring the brand remained competitive in its industry.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
- Organized focus groups or surveys to gather valuable customer insights that informed future branding decisions.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Improved website visibility through development and implementation of SEO strategies.
Account Executive
DDB Latina Puerto Rico
05.2010 - 05.2012
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Collaborated with cross-functional teams to develop comprehensive marketing strategies, resulting in increased brand awareness and revenue growth.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Negotiated contracts successfully, securing favorable terms for both the company and clients.
- Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.
- Monitored industry trends and competition, adjusting sales strategies accordingly to maintain a competitive edge in the market.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
- Conducted integrated sales presentations to illustrate value of product or service and tailor call-to-action.
Education
MBA - Master’s Degree in International Marketing
University of Sagrado Corazon
San Juan, PR05.2012
BBA - Bachelor’s Degree in Communication
University of Puerto Rico - Carolina
Carolina, PR05.2008
No Degree - Certificate in Business Administration
Navarra Business School
Spain08.2012
Skills
- Brand management
- Pricing strategy
- Creative problem-solving
- Inventory management
- Digital marketing
- Marketing analytics
- Data-driven decision-making
- Budget management
- Sales forecasting
- Strategic Marketing
- Training and Onboarding
- Social Media Platforms
Custom
· Jogging
· Marathoner
· Music
· Sports
· Travel
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Sales and Trade Marketing Manager
IMC Corp.
08.2020 - 12.2023
Sr Brand Manager
B. Fernández & Hermanos
08.2017 - 08.2020
Brand Manager
Rovira Biscuits
05.2012 - 07.2017
Account Executive
DDB Latina Puerto Rico
05.2010 - 05.2012
MBA - Master’s Degree in International Marketing
University of Sagrado Corazon
BBA - Bachelor’s Degree in Communication
University of Puerto Rico - Carolina
No Degree - Certificate in Business Administration
Navarra Business School
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