Eva Serrano
Lehigh Acres,FL
Summary
Results-driven e-commerce owner with extensive experience managing online sales, pricing, promotions, and fulfillment. Skilled in team collaboration, customer service, and revenue forecasting. Proven ability to monitor trends, resolve issues, and improve store performance.
Overview
2
2
Languages
33
33
years of professional experience
Work History
Owner - E Commerce (Alaser Investment Group)
Self-employed
Lehigh Acres, Florida
04.2006 - Current
- Managed self-employed e-commerce store operations across product listings, pricing, and promotions.
- Tracked sales trends and adjusted merchandising based on customer behavior.
- Processed customer orders, returns, and payment issues through e-commerce platforms.
- Monitored inventory levels and coordinated restocking with suppliers and fulfillment partners.
- Responded to customer inquiries and resolved service concerns by email and chat.
- Worked successfully with a diverse group of coworkers to accomplish goals and address issues related to our products and services.
Prime Land Aquisitions
Self-employed
Pompano Beach, FL
01.2003 - 03.2010
- Executed market research and negotiations to acquire vacant land, enhancing the property portfolio for development opportunities.
- Completed day-to-day duties accurately and efficiently.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Worked successfully with a diverse group of coworkers to accomplish goals and address issues related to our products and services.
Sales and Training Executive
L'Oreal Lancome Cosmetics
Miami, FL
10.1993 - 07.2004
- Supported product launch planning for L'Oréal Lancôme Cosmetics initiatives.
- Implemented successful business strategies to increase revenue and target new markets.
- Implemented campaigns and promotions to help develop goods and services.
- Coordinated and directed activities of businesses or departments concerning production, pricing and sales.
- Liaised with store managers on merchandising and promotional execution.
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
- Delegated work to staff, set priorities and goals.
- Prepared staff work schedules and assigned team members to specific duties.
- Provided leadership, insight and mentoring to newly hired employees by supplying knowledge of various company programs.
Education
Associate of Arts - Sales And Marketing
Faribault Vocational Technical
Faribault, MNSkills
- E-commerce platforms
- Product listing optimization
- Inventory management
- Visual merchandising
- Promotional planning
- Revenue forecasting
- Problem solving
- Team collaboration
- Effective communication
Languages
English
Professional
Spanish
Professional
Timeline
Owner - E Commerce (Alaser Investment Group)
Self-employed
04.2006 - Current
Prime Land Aquisitions
Self-employed
01.2003 - 03.2010
Sales and Training Executive
L'Oreal Lancome Cosmetics
10.1993 - 07.2004
Associate of Arts - Sales And Marketing
Faribault Vocational Technical