Evan-Alexander Iliev
Chagrin Falls,OH
Summary
Dynamic and results-driven marketing professional with a proven track record in brand strategy and consumer insights. Skilled in developing innovative marketing solutions that resonate with target audiences, I excel at leveraging data-driven insights and creative approaches to drive brand growth. Committed to continuous professional development, I aspire to lead forward-thinking teams in the realm of digital marketing and brand management.
Overview
3
3
years of professional experience
Work History
Marketing Intern
MCM Consulting Group, Inc.
State College, PA
07.2023 - 09.2023
- Spearheaded a referendum campaign to enhance emergency medical services, demonstrating skills in strategic communication and stakeholder engagement.
- Developed a compelling website and marketing materials that effectively communicated campaign objectives, demonstrating proficiency in digital marketing tools.
- Successfully managed a comprehensive multi-channel media campaign, including direct mail, social media, and collaborations with various media outlets.
- Collaborated with cross-functional teams to ensure cohesive project management and enhanced the brand image through thoughtful design and messaging.
Vice President of Marketing
Miami Advertising Club
Oxford, OH
08.2021 - 05.2023
- Led a team in the National Student Advertising Competition, developing a comprehensive marketing campaign for a high-profile client.
- Oversaw brand management for the club, ensuring consistency in visual and voice communication across all platforms.
- Initiated and managed digital marketing consulting projects with local businesses, enhancing their digital presence and demonstrating real-world marketing impact.
Brand Strategy Intern
Dunlop Protective Footwear
Havre De Grace, MD
06.2022 - 08.2022
- Developed and implemented market entry strategies for new healthcare segments, showcasing skills in market analysis and strategic planning.
- Conducted in-depth market research to identify competitive positioning and consumer insights, informing data-driven marketing strategies.
- Played a key role in commercializing innovative services, enhancing brand visibility, and increasing customer engagement.
- Executed a robust content strategy using storytelling techniques, contributing to improved brand awareness and customer journey experience.
Sales Associate
Calvin Klein
Aurora, OH
03.2021 - 06.2022
- Delivered outstanding customer service, utilizing in-depth product knowledge and sales techniques to enhance customer satisfaction and brand loyalty.
- Actively participated in implementing brand promotions and marketing initiatives, contributing to a consistent brand experience.
- Collaborated in team efforts to achieve store goals, demonstrating adaptability and commitment to brand standards and objectives.
Education
Bachelor of Science - Marketing
Miami University
Oxford, OH05-2023
Skills
- Brand Strategy and Management
- Market Research and Consumer Insights
- Digital Marketing
- Cross-Functional Collaboration
- Creative Problem Solving
- Communication and Presentation Skills
- Data Analysis and Reporting
- Project Management
Timeline
Marketing Intern
MCM Consulting Group, Inc.
07.2023 - 09.2023
Brand Strategy Intern
Dunlop Protective Footwear
06.2022 - 08.2022
Vice President of Marketing
Miami Advertising Club
08.2021 - 05.2023
Sales Associate
Calvin Klein
03.2021 - 06.2022
Bachelor of Science - Marketing
Miami University
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