Proven leader in academic and marketing realms, notably at Southern New Hampshire University, where strategic CRM utilization and innovative team coaching led to exceeding registration goals by 5%+ in multiple terms. Expert in account management and fostering customer success, demonstrated through exceptional engagement rankings and retention strategies. Balances analytical prowess with empathetic client interactions, driving substantial growth and satisfaction.
• Conducted weekly 1:1’s, hosted meetings to facilitate performance management for fostering talent
• Utilized CRM Software and Data Analysis to identify strategic opportunities toward enhancing future term enrollment
• Coached a team of academic advisors to enable the delivery of world-class customer experience
• Developed and deployed numerous strategies to exceed registration goal attainment by 5%+ in 11 of 14 academic terms, including goal melt management techniques
• Engaged in project management with stakeholders to create innovative workshop spaces that elevated advisor self-efficacy and learning agility
• Facilitated retention efforts by analyzing internal employee net promoter score and completing interviews with prospective role candidates
• Served as a leadership ambassador to the department by representing SNHU in collaborative efforts with the Singapore Institute of Technology
• Built an inclusive and accessible virtual classroom environment with an empathetic and tailored approach
• Engaged students with insightful and compelling classroom discussion of topics relevant to coursework to boost student dedication and retention
• Developed supplemental content that translated complexity into simplicity to enhance learner outcomes, increased customer success and satisfaction
• Collaborated with other faculty members in designing intuitive announcement and email communication for departmental success.
• Conducted account management to provide advising services for students and achieve sustained value; ranked 6th out of 900+ advisors in achieved engagement
• Studied and analyzed client retention and delivered effective presentations to peers on utilizing data to monitor customer health/risk mitigation
• Utilized autonomy to drive Salesforce CRM Collaboration Projects that identified new usage opportunities and enhanced product adoption and information value
• Utilized regular strategic calls to solve problems related to academic progress and work-life balance to deliver an exceptional experience and customer success
• Guided clients to goals via customized strategic plans and customer accountability
• Developed marketing materials to promote Undergraduate Research Day; raised student participation by 25%
• Researched Marketing trends to assist professors with academic research pursuits
• Utilized various communication tools to market events; achieved 50% increase in number of total admissions visits
• Provided leadership for undergraduate student workers; fostered skill development
• Executed outreach strategies to align customers with office initiatives
• Collaborated cross-functionally with multiple stakeholders across departments to host engaging events that contribute to a positive team environment of inclusion
• Invested in client relationships by providing Public Relations Media Coverage Summaries to ensure adoption and understanding of value
• Took detailed notes of progress, processes, and industry details to better understand marketing and client needs
• Conducted research to create proposals that aligned internal strategic objectives with competitive landscape to foster website development
• Collaborated with copy editors to create a social media calendar and author Facebook content; raised organic impressions by 20%
Account Management
Negotiation
Inbound Sales
Customer Retention
Customer Success
Cross-Selling/ Up-Selling
SMART Objectives
Customer Engagement
Net Promoter Score
CRM Software
Business Consulting