Summary
Overview
Work History
Education
Skills
Software
Timeline
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Evan Diakow

Grand Rapids,MI

Summary

Experienced Marketing Specialist with a proven track record of driving customer engagement in retail and automotive environments. Skilled in developing and executing marketing campaigns to enhance acquisition, retention, and sales. Strong analytical abilities with a focus on generating actionable insights to optimize marketing strategies. Effective communicator and collaborator, adept at fostering relationships with internal and external stakeholders.

Overview

10
10
years of professional experience

Work History

Marketing Specialist - Customer Engagement & Loyalty

Fresh Thyme
10.2021 - Current
  • Lead targeted marketing programs to boost acquisition, retention, and sales. Analyze campaign effectiveness, manage budgets, and forecast acquisition. Educate stakeholders on loyalty programs and partner with IT for enhanced shopping experiences.

Marketing Specialist

Meijer
09.2018 - 10.2021
  • Create and execute marketing plans aligned with sales and profit goals. Support merchants with tailored marketing activities. Manage strategic vendor partnerships to meet revenue targets.

Senior Account Executive

One10 / Aimia
08.2016 - 09.2018
  • Coordinate project strategies to meet client goals, budget, and timelines. Utilize customer survey data to inform and implement effective marketing strategies.

Account Manager

ES3
07.2014 - 08.2016
  • Lead project team in implementing marketing collateral for new product launches, while maintaining communication with clients, suppliers, and contractors. Develop detailed project plans, cultivate client relationships, and manage project budgets.

Account Coordinator

ES3
12.2013 - 07.2014
  • Ensure timely, quality execution of project activities within budget and schedule through close collaboration with departments. Maintain accurate program records, prepare status reports, and identify external risks impacting project implementation.

Education

Bachelor of Science - Public Relations

Western Michigan University
Kalamazoo, MI
05.2013

Skills

  • Strategic marketing
  • Branding
  • Digital and print marketing
  • Budget forecasting and management
  • Marketing analytics
  • CRM management
  • ROI measurement
  • Market research analysis
  • Project management
  • Event logistics
  • Team leadership
  • Team collaboration

Software

Microsoft Office

Agile

Basecamp

Adobe Analytics

Google Analytics

Photoshop

Illustrator

Timeline

Marketing Specialist - Customer Engagement & Loyalty

Fresh Thyme
10.2021 - Current

Marketing Specialist

Meijer
09.2018 - 10.2021

Senior Account Executive

One10 / Aimia
08.2016 - 09.2018

Account Manager

ES3
07.2014 - 08.2016

Account Coordinator

ES3
12.2013 - 07.2014

Bachelor of Science - Public Relations

Western Michigan University

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Evan Diakow