Evan Ferrell
Atlanta,GA
Summary
Chief Operating Officer with over 10 years of experience driving growth for emerging brands, with a strong emphasis on franchising. Proven success in accelerating franchisee unit economics, developing and operating high-growth brands, and positioning companies for successful exits. Expertise in operational and financial analysis, strategic planning, and team leadership. Proven ability to lead cross-functional teams to achieve strategic objectives, enhance operational efficiencies, and drive market expansion. Deep understanding of market dynamics and financial management, with a strong focus on data-driven decision making and process optimization.
Overview
10
10
years of professional experience
Work History
Chief Strategy Officer
Altera Aesthetic Franchising, LLC
01.2024 - Current
- Led the establishment of the franchising infrastructure for an existing Med Spa brand with three locations and within the first six months on-boarded four new franchise locations.
- Drafted the Franchise Disclosure Document (FDD), a legally mandated document that provides potential franchisees with comprehensive information about the franchise opportunity, including its risks and rewards. This document was meticulously prepared to ensure full compliance with all applicable state and federal regulations, including the Federal Trade Commission's Franchise Rule.
- Developed a comprehensive Franchise Operations Manual, a critical document for franchisees, outlining detailed standards, procedures, and guidelines for consistent brand operation. This "blueprint" covers all aspects of franchise management, including business setup, staff management, marketing strategies, and daily operational procedures.
- Developed the Training Manual: Designed and documented a comprehensive Training Manual for new franchisees, covering all aspects of operating the franchise, including customer service, operations, and marketing, to equip them with the knowledge and skills necessary to successfully launch and operate their businesses efficiently.
- Developed comprehensive sales manuals and implemented a pre-sales training program for franchisees, focusing on membership sales strategies to drive revenue and ensure profitability prior to official location openings.
- Implemented FranConnect, a cloud-native SaaS Platform that provides a single, shared view of growth and operational performance across the brand and serves as a system of record for locations and agreements.
- Integrated a real estate market analysis and reporting software platform, enabling intelligent site selection, location performance prediction, and territory mapping by leveraging market and economic data, while also providing insights into competitor site selection strategies.
Chief Operating Officer
Finn Grp, LLC
03.2022 - 12.2023
- Instrumental in the launching of two portfolio companies with a major focus on launching FR8GRP, LLC, a startup logistics brokerage firm
- Cash flow positive within first eight months of operation and EBITDA over $1 million
- On-boarded and led two franchise consulting projects for two existing businesses needing assistance launching their franchise concepts
President & Chief Operating Officer
FrostFire Wellness Franchising
07.2020 - 03.2022
- Development of the brand from two locations to fifteen locations within one year
- Oversaw franchise system operations with a major emphasis on accelerated company growth and the unit economics of the franchise system (AUV,4-wall EBITDA, YoY Growth, ROI, Cash on Cash returns)
- Spearhead overall operations for [Franchise Name] overseeing multiple locations across [Region/Country]
- Develop and execute strategic initiatives, driving revenue growth and enhancing operational efficiency
- Lead franchise expansion efforts, identifying new market opportunities and overseeing successful launches
- Implement standardized operational procedures, ensuring consistency in service delivery and compliance with brand standards
- Collaborate cross-functionally with executive team members to align operational strategies with business objectives
- Foster a culture of excellence and continuous improvement, driving team performance and development
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
- Managed crisis situations effectively while minimizing disruption to daily operations.
- Enhanced company performance by implementing strategic plans and overseeing daily operations.
- Prepared annual budget forecasts and monitored performance to meet organizational objectives.
- Drove revenue growth by expanding product offerings and identifying new market opportunities.
- Cultivated strong relationships with external partners to foster collaboration and maximize resources.
- Established a culture of accountability by setting clear expectations and holding individuals responsible for results.
- Monitored financial performance and implemented measures to enforce compliance with budgetary standards.
- Streamlined organizational processes by evaluating current systems and implementing improvements.
- Delivered operational excellence by optimizing resources, processes, and overall cost structure.
- Developed strong partnerships with cross-functional teams for improved collaboration and efficiency.
- Reduced operational costs through strategic cost management initiatives.
- Supported project management team for optimal performance.
- Launched new products successfully into the market after meticulous research, planning, and marketing campaigns.
- Built a diverse workforce through targeted recruiting efforts focused on diversity, equity, and inclusion principles.
- Adopted cutting-edge technologies to improve productivity levels within the organization.
- Navigated complex regulatory environments while maintaining compliance across all aspects of the organization''s operations.
Chief Operating Officer
Cryoshift Franchising, & Subsidiaries
08.2019 - 07.2020
- Oversee business and company culture transition initiatives due to recent acquisition of the company by an entity not based in Georgia
- Construct and implement business processes that capitalize on the synergies of two distinct companies that recently merged to enable efficient and effective growth
- In control of all operational activities for four business lines in the health, wellness, and fitness industries
- Direct report and team leader for each business lines operations team
- Oversee franchise system operations with a major emphasis on accelerated company growth and the unit economics of the franchise system (AUV,4-wall EBITDA, YoY Growth, ROI, Cash on Cash returns)
- Established, implemented, and now executing franchise entity exit strategy with a goal of selling the franchise business line within three to five years
Vice President of Operations & Innovation
Impact Cryotherapy & Franchising
09.2014 - 08.2019
- From2014 to2020, helped launch the company and lead the global expansion of Impact Cryotherapy from9 units to over550 and Revenue generation of $28 million
- Transformed a startup company into the dominant market leader in three years
- Cash flow positive within first18 months of operation and EBITDA over $2 million
- Assisted Co-Founders with the sale of the company in2020 by developing company pitch decks, due diligence data bank, and company valuation models
- Developed the infrastructure for the franchise brand which included: drafting of the Franchise Disclosure Document (FDD), opening of the first two corporate franchise locations, and the development of sales, operations, and training manuals and protocols
Education
Master of Business Administration - Finance
Georgia State University
Atlanta, GA12.2016
Master of Healthcare Administration -
Georgia State University
Atlanta, GA12.2016
BA - Biology
Valdosta State University
Valdosta, GA12.2012
Bachelor of Science - Chemistry
Valdosta State University
Valdosta, GA12.2012
Skills
- Operational excellence
- Data-driven decision making
- Strategic partnerships
- Organizational development
Timeline
Chief Strategy Officer
Altera Aesthetic Franchising, LLC
01.2024 - Current
Chief Operating Officer
Finn Grp, LLC
03.2022 - 12.2023
President & Chief Operating Officer
FrostFire Wellness Franchising
07.2020 - 03.2022
Chief Operating Officer
Cryoshift Franchising, & Subsidiaries
08.2019 - 07.2020
Vice President of Operations & Innovation
Impact Cryotherapy & Franchising
09.2014 - 08.2019
Master of Business Administration - Finance
Georgia State University
Master of Healthcare Administration -
Georgia State University
BA - Biology
Valdosta State University
Bachelor of Science - Chemistry
Valdosta State University
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