Developed relationships with key customers to ensure satisfaction and increased revenue streams.
Maintained detailed records of all interactions with customers including notes about their preferences or objections.
Developed and implemented strategic plans to increase sales, market share, and customer loyalty.
Identified new business opportunities through research of industry trends and competitive analysis.
Generated reports on weekly performance metrics such as number of leads generated and conversion rates.
Represented company at trade association meetings to promote products.
Analyzed market trends to identify new sales opportunities and adjust strategies accordingly.
Senior Account Manager
VT Beer Shepherd
04.2024 - 11.2024
Represented many independent craft beer and N/A brands from Vermont, as well as many other regions.
Utilized persuasive communication techniques to close deals quickly and efficiently.
Attended industry events and conferences to attract potential customers and increase brand awareness.
Generated leads and located opportunities for market expansion and business growth.
Stayed current on customer trends and requirements.
Managed customer accounts by providing accurate information on product availability and pricing.
Worked with management teams to develop annual sales plans, goals, and targets.
Called and met with regular and prospective customers to build long-term customer relationships and networks.
Sales/Merchandising
Calmont Beverage
05.2018 - 04.2024
Represented national brands such as Coors, Miller, and Corona, as well as local craft brands such as Maine Beer Company, Rock Art, and Woodstock Inn and Brewery.
Monitored sales performance and adjusted merchandise displays accordingly.
Executed planogram, pricing, and signage updates, fostering exceptional customer experiences.
Adapted to and remained flexible in changing, fast-paced working environment.
Developed and maintained strong customer relationships and networks within designated sales territory.
Negotiated with retail merchants to improve product exposure, such as shelf positioning and advertising.
Checked stock levels and reordered merchandise as necessary.
Recommended products to customers, based on customers’ needs and interests.
Merchandiser
Baker Distributing Corporation
08.2017 - 05.2018
Executed planogram, pricing, and signage updates, fostering exceptional customer experiences.
Used hand trucks and pallet jacks for maneuvering products throughout store.
Collaborated with store managers to ensure compliance with corporate guidelines.
Implemented store layout changes, including the addition of new fixtures.