Evan Hughes
Ypsilanti
Summary
Dynamic Sales, Marketing, and Customer Experience (CX) professional with 8+ years of expertise in sales strategy, merchandising, and stakeholder engagement. Skilled at building trust, fostering strong relationships, and creating innovative, customer-focused solutions. Committed to delivering exceptional experiences and driving business growth.
Overview
15
15
years of professional experience
Work History
Territory Manager
Mizuno USA
07.2022 - Current
- Manage sell-in and sell-through business across footwear and accessories.
- Drive sales growth within run specialty accounts across the territory; 40% growth in 2 years.
- Built strong partnerships with accounts to meet and exceed sales objectives.
- Instill a positive brand reputation through consistent engagement.
- Partner with retail partners to educate & train employees to improve experience and sales.
- Proactively identified and evaluated new business opportunities, driving expanded market reach and revenue growth.
- Developed backend support through bulk order management, as well as forecasting key product drivers that align with brand initiatives and strategy.
Team Lead
BARK
05.2018 - 07.2022
- Led a team of 15 members to achieve key performance metrics.
- Set and monitored meaningful monthly goals, achieving a 96%+ CSAT rating.
- Analyzed individual performance metrics to identify strengths and areas for improvement.
- Managed external business partnerships to enhance CX operations.
Apparel PLM
Saucony
09.2014 - 09.2017
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Prioritized roadmap in order to achieve product goals and metrics.
- Coordinated design meetings and decisions with internal departments and teams.
Key Holder
Sperry Top-Sider
11.2015 - 04.2016
- Oversaw store operations by counting cash drawers, reviewing equipment management, and supervising staff.
- Met sales targets consistently for each shift by positively engaging customers and delivering high levels of service.
- Engaged with customers to build rapport and promote long-term loyalty for increased sales.
- Assisted with team responsibilities by cleaning, managing cash registers, and product merchandising.
Sales Associate
Second Sole Ohio
08.2010 - 08.2015
- Accurately processed POS transactions, returning coin, currency, payment cards, and receipts to customers.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Solved customer challenges by offering relevant products and services.
- Answered customer questions about sizing, accessories, and merchandise care.
Education
Bachelor of Business Administration - Marketing & Professional Sales
The University of Toledo, AACSB Accredited College of Business Administration
Skills
- Collaboration
- Communication
- Problem Solving
- Data Analysis
- Creative Thinking
- Time Management
Timeline
Territory Manager
Mizuno USA
07.2022 - Current
Team Lead
BARK
05.2018 - 07.2022
Key Holder
Sperry Top-Sider
11.2015 - 04.2016
Apparel PLM
Saucony
09.2014 - 09.2017
Sales Associate
Second Sole Ohio
08.2010 - 08.2015
Bachelor of Business Administration - Marketing & Professional Sales
The University of Toledo, AACSB Accredited College of Business Administration
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