Evan Lyons

My primary role is to develop advertising strategies for companies based on their products and their current and desired clientele. I look for opportunities to match my clients with publishers that have readerships with common values and interests.

My job has expanded to include data entry and analysis, helping clients with website design, and keeping our business practices in line with ever-changing internet privacy laws.

My relationship with Awin began when I partnered with them to monetize a blog that I started in 2010. By recommending relevant products to my readers, I sold over $1.8 Million in products through affiliate sales from Etsy and Amazon.

My main responsibility was to analyze video content to ensure that it aligned with the values of advertisers and did not alienate our audience.

I screened for offensive content such as profanity, nudity, violence, drug use, hate speech, and controversial political discourse.

My work was used to develop Studio71 Context, a brand safety tool that used a combination of human input and AI to quickly determine whether video content fulfills the standards of the studio and its advertisers.

My responsibilities included:

Managing store operations

Hiring staff

Ordering inventory

Receiving shipments

Vendor relations

Completing financial reports