Evan Read
B2B SaaS Growth Marketing Leader
Los Angeles,CA
Summary
Goal-oriented marketing strategist with natural talents in developing and implementing successful demand generation programs, increasing market share and strengthening customer retention. Hardworking, performance-oriented leader offering proven expertise in customer acquisition, team building and strategic planning. Prepared to bring 7+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and revenue growth.
Overview
10
10
years of professional experience
7
7
Certifications
Work History
Head of Marketing
Luxury Presence
Santa Monica , CA
2019.05 - Current
- Developed & oversaw the execution of overall inbound marketing strategy, which has generated ~ $11MM in net-new TCV since January 2021
- Grew marketing-attributed revenue by 83.67% over 12 month period
- Improved company's LTV:CAC ratio from 2:1 to 5:1 over 18 month period while continuing to scale organic + paid campaigns
- Worked directly with CEO & VP of Sales on strategic planning and forecasting to ensure marketing goals and campaigns are aligned with pipeline targets
- Hired and managed a team of 5 growth-minded marketers across social, search, content, product, and customer marketing disciplines
- Managed $100k+ in monthly ad spend across paid search & social to hit aggressive MoM SQL growth targets
- Built a customer referral program from the ground up that has generated ~ 300 new customers and ~ $1MM in net-new TCV since launching in May 2021
- Identified low-cost opportunities to increase visibility and drive traffic, increasing avg. monthly website traffic by ~ 130% over a 12 month period
- Served as key stakeholder in forming influencer partnerships, which included building ROI forecasts, contract negotiations, deal structuring, and overseeing execution of partnership campaigns
- Served as a stakeholder and managed execution of new product GTM and launch strategy, shifting org from total sales-led growth to product-driven + sales growth model
- Created and managed the execution of a high-impact email marketing strategy, which increased MQL > SQL conversion rates by 20%+
- Severed as a stakeholder and marketing lead on in-house rebrand, completed in 5 months. This included collaborating closely with executive + director level stakeholders on a new visual identity, brand positioning, corporate website, and messaging architecture
- Developed strategies to incorporate PR and earned media to further enhance brand and build market share
Fractional CMO (Self Employed)
Engineered Growth Solutions
Los Angeles , CA
2016.05 - Current
- Worked with dozens of B2B SaaS companies as an outsourced extension of the executive team. Verticals include: PropTech, Supply Chain & Logistics, Sales & Marketing Tech, Software Engineering
- Developed and managed execution of client's overall marketing, advertising, and sales strategy to drive revenue
- Built clients' marketing function from the ground up, including overall strategy, team structure and staffing plans, revenue forecasting, and establishing KPIs
- Averaged between 300 - 700%+ ROI on all marketing campaigns, which led to one client's record breaking year in their 20 year history through integrated marketing strategies
- Led recruitment and development of marketing talent to maximize effectiveness of marketing strategies
- Directed tech, design and copy optimizations on client's existing marketing stack, eliminating business bottlenecks and decreasing CAC
- Facilitated over $50MM in combined annual revenue for clients over 5+ years
Marketing Consultant
Traffic And Funnels
Nashville , TN
2018.03 - 2018.10
- Consulted 1:1 with firm's highest-level clients ($50-$100MM AR) on complex marketing issues and developed innovative, high-impact solutions.
- Created marketing plans for 50+ clients to drive both short-term and long-term revenue
- Created frameworks for weekly group coaching calls & implemented a content distribution system to effectively manage a high volume of training material for client use
- Formed strategic partnerships between company and vendors, increasing profitability and reducing inefficiencies in our event-planning process
Executive Director
Greater Augusta Youth Theatre
Augusta , GA
2012.01 - 2016.12
- Founded 510 (c) (3) non-profit youth arts group that directly impacted over 3,500 low-income, underserved students in local area
- Scaled organization’s annual operating budget from $30,000 to $650,000 in 4 years
- Engineered a stable financial foundation for continued operation by creating donation & grant program; grew account balances up to $150K in savings in 2 years, which allowed for increased quality and quantity of artistic programming
- Formulated marketing strategy that resulted in increased ticket revenue and high attendance at all public performances, resulting in selling 90% of tickets available for each event, on average
- Supervised writing of all grant applications and checked information for accuracy prior to submission.
- Developed organization’s artistic mission and implemented master plan to achieve mission-related goals; included selecting theatrical works to be produced by organization for each season, considering talent pool, target audience, budgetary constraints and artistic integrity
Education
Some College (No Degree) - Marketing
Augusta University
Augusta, GASkills
- Verbal and Written Communication
- Demand Generation
- Complex Problem Solving
- Detail-Oriented
- Google Analytics
- Performance Evaluations
- Marketing Strategy Development
- Campaign Performance Tracking
- Pricing Strategies
- Strategic Planning and Alignment
Certification
Analytics & Data Specialist | Digital Marketer | August 2018
Customer Acquisition Specialist | Digital Marketer | July 2018
Customer Value Optimization Specialist | Digital Marketer | June 2018
Google Adwords Certification | Google| February 2018
Digital Marketing Certification | Google | August 2017
Hubspot Inbound Marketing Certification | April 2017
Blueprint Certification (Media Buying) |Facebook | April 2017
Languages
English
Native or Bilingual
French
Professional Working
Similar Profiles
Cassandra ShukitisCassandra Shukitis
Senior Client Success Manager at Luxury PresenceSenior Client Success Manager at Luxury Presence
Daren PopeDaren Pope
Sales Development Manager at Luxury PresenceSales Development Manager at Luxury Presence
Lore CroghanLore Croghan
Freelance Content Writer at Luxury PresenceFreelance Content Writer at Luxury Presence