Evan Read
B2B SaaS Growth Marketing Leader
Los Angeles,CA
Summary
Goal-oriented marketing strategist with natural talents in developing and implementing successful demand generation programs, increasing market share and strengthening customer retention. Hardworking, performance-oriented leader offering proven expertise in customer acquisition, team building and strategic planning. Prepared to bring 7+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and revenue growth.
Overview
10
10
years of professional experience
7
7
Certifications
Work History
Head of Marketing
Luxury Presence
Santa Monica, CA
05.2019 - Current
- Developed & oversaw the execution of overall inbound marketing strategy, which has generated ~ $11MM in net-new TCV since January 2021
- Grew marketing-attributed revenue by 83.67% over 12 month period
- Improved company's LTV:CAC ratio from 2:1 to 5:1 over 18 month period while continuing to scale organic + paid campaigns
- Worked directly with CEO & VP of Sales on strategic planning and forecasting to ensure marketing goals and campaigns are aligned with pipeline targets
- Hired and managed a team of 5 growth-minded marketers across social, search, content, product, and customer marketing disciplines
- Managed $100k+ in monthly ad spend across paid search & social to hit aggressive MoM SQL growth targets
- Built a customer referral program from the ground up that has generated ~ 300 new customers and ~ $1MM in net-new TCV since launching in May 2021
- Identified low-cost opportunities to increase visibility and drive traffic, increasing avg. monthly website traffic by ~ 130% over a 12 month period
- Served as key stakeholder in forming influencer partnerships, which included building ROI forecasts, contract negotiations, deal structuring, and overseeing execution of partnership campaigns
- Served as a stakeholder and managed execution of new product GTM and launch strategy, shifting org from total sales-led growth to product-driven + sales growth model
- Created and managed the execution of a high-impact email marketing strategy, which increased MQL > SQL conversion rates by 20%+
- Severed as a stakeholder and marketing lead on in-house rebrand, completed in 5 months. This included collaborating closely with executive + director level stakeholders on a new visual identity, brand positioning, corporate website, and messaging architecture
- Developed strategies to incorporate PR and earned media to further enhance brand and build market share
Fractional CMO (Self Employed)
Engineered Growth Solutions
Los Angeles, CA
05.2016 - Current
- Worked with dozens of B2B SaaS companies as an outsourced extension of the executive team. Verticals include: PropTech, Supply Chain & Logistics, Sales & Marketing Tech, Software Engineering
- Developed and managed execution of client's overall marketing, advertising, and sales strategy to drive revenue
- Built clients' marketing function from the ground up, including overall strategy, team structure and staffing plans, revenue forecasting, and establishing KPIs
- Averaged between 300 - 700%+ ROI on all marketing campaigns, which led to one client's record breaking year in their 20 year history through integrated marketing strategies
- Led recruitment and development of marketing talent to maximize effectiveness of marketing strategies
- Directed tech, design and copy optimizations on client's existing marketing stack, eliminating business bottlenecks and decreasing CAC
- Facilitated over $50MM in combined annual revenue for clients over 5+ years
Marketing Consultant
Traffic And Funnels
Nashville, TN
03.2018 - 10.2018
- Consulted 1:1 with firm's highest-level clients ($50-$100MM AR) on complex marketing issues and developed innovative, high-impact solutions.
- Created marketing plans for 50+ clients to drive both short-term and long-term revenue
- Created frameworks for weekly group coaching calls & implemented a content distribution system to effectively manage a high volume of training material for client use
- Formed strategic partnerships between company and vendors, increasing profitability and reducing inefficiencies in our event-planning process
Executive Director
Greater Augusta Youth Theatre
Augusta, GA
01.2012 - 12.2016
- Founded 510 (c) (3) non-profit youth arts group that directly impacted over 3,500 low-income, underserved students in local area
- Scaled organization’s annual operating budget from $30,000 to $650,000 in 4 years
- Engineered a stable financial foundation for continued operation by creating donation & grant program; grew account balances up to $150K in savings in 2 years, which allowed for increased quality and quantity of artistic programming
- Formulated marketing strategy that resulted in increased ticket revenue and high attendance at all public performances, resulting in selling 90% of tickets available for each event, on average
- Supervised writing of all grant applications and checked information for accuracy prior to submission.
- Developed organization’s artistic mission and implemented master plan to achieve mission-related goals; included selecting theatrical works to be produced by organization for each season, considering talent pool, target audience, budgetary constraints and artistic integrity
Education
Some College (No Degree) - Marketing
Augusta University
Augusta, GASkills
- Verbal and Written Communication
- Demand Generation
- Complex Problem Solving
- Detail-Oriented
- Google Analytics
- Performance Evaluations
- Marketing Strategy Development
- Campaign Performance Tracking
- Pricing Strategies
- Strategic Planning and Alignment
Certification
Analytics & Data Specialist | Digital Marketer | August 2018
Customer Acquisition Specialist | Digital Marketer | July 2018
Customer Value Optimization Specialist | Digital Marketer | June 2018
Google Adwords Certification | Google| February 2018
Digital Marketing Certification | Google | August 2017
Hubspot Inbound Marketing Certification | April 2017
Blueprint Certification (Media Buying) |Facebook | April 2017
Languages
English
Native or Bilingual
French
Professional Working
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