Matthew Evan Steele
Abilene,TX
Summary
Accomplished Senior Analyst with over 8 years of experience leveraging advanced analytics to drive strategic decision-making and operational excellence. Expert in SQL, Python, and Tableau, with a proven track record of optimizing key performance indicators (CAC, LTV, Retention, Churn) and developing predictive models that enhance customer engagement and retention. Recognized for leading cross-functional teams to implement data-driven strategies that align with organizational objectives, resulting in significant business growth and efficiency improvements.
Overview
9
9
years of professional experience
Work History
Manager of Analytics and Business Retention
Development Corporation of Abilene
Abilene, TX
02.2023 - Current
- Delivered analytics support for $1B+ in investments, driving 25% of DCOA's historical economic impact
- Designed and implemented AI-powered dashboards for real-time economic indicators, reducing workflow time by 40+ hours monthly
- Collaborated cross-functionally to produce an international gold award-winning annual report recognized for innovative data visualization
- Improved CRM data quality by 47%, increasing operational efficiency and enabling six major business expansion projects
- Analyzed geographic marketing trends using Python, leading to a 15% increase in engagement and 20% higher response rates
Strategic Analyst
Abilene Christian University
Abilene, TX
07.2019 - 02.2023
- Spearheaded a retention project that improved underserved student retention by 30% and overall retention by 2%
- Conducted A/B testing and pilot programs to optimize scholarship strategies, increasing tuition revenue and enrollment
- Built SQL-powered Power BI dashboards, reducing reporting timelines by 30% and improving budget variance tracking
- Managed data collection and analysis during COVID-19, delivering insights that ensured precise resource allocation and operational stability
- Created predictive models validated for infection forecasting, guiding executive resource planning
Stewardship & Donor Relations Coordinator
Abilene Christian University
Abilene, TX
12.2015 - 07.2019
- Increased donor engagement by 25% and donation activity by 30% through data-driven personalized outreach
- Reduced financial reporting timelines by 70%, improving decision-making capabilities for institutional leadership
- Developed and implemented KPIs (CAC, LTV, Retention, Churn, ARPU) to evaluate donor lifetime value and acquisition cost, optimizing program performance and engagement strategies to enhance long-term outcomes and achieve measurable growth
Education
Bachelor of Arts -
Abilene Christian University
Abilene, TX05.2013
Skills
- Data Storytelling and Visualization
- Strategic Business Insights and ROI Measurement
- Strategy Optimization and Market Analysis
- Cross-Functional Collaboration
- Agile Principles and Project Management
- SQL, Python, R
- Power BI, Tableau, Looker, Excel
- Dbt, ETL Processes
- ETL Processes
- Salesforce, Ellucian, Relational Databases
- AI & Machine Learning: Scikit-Learn, TensorFlow PyTorch, Prompt Engineering
Timeline
Manager of Analytics and Business Retention
Development Corporation of Abilene
02.2023 - Current
Strategic Analyst
Abilene Christian University
07.2019 - 02.2023
Stewardship & Donor Relations Coordinator
Abilene Christian University
12.2015 - 07.2019
Bachelor of Arts -
Abilene Christian University
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