Evans Young
Dallas-Fort Worth,TX
Summary
Over the past 6 years, I've built a diverse skill set in brand management, client relations, and digital marketing. I've successfully managed multiple ad accounts and run campaigns across social media platforms like Meta, TikTok, Snapchat, Reddit, Google, and YouTube. Additionally, I've worked with DOOH and CTV ads, developing tailored strategies and tactics that effectively reach the right audience. My focus has always been on helping business owners get their products in front of the right people through data-driven, creative approaches.
Overview
5
5
years of professional experience
Work History
Digital Marketing Specialist
All Around Creative
06.2025 - Current
- Built,launched,and managed paid media and social across Google Ads, Meta, and LinkedIn, driving 18–25% CPA improvements.
- Built and automated SaaS email marketing in HubSpot, increasing open rates by ~27% and improving click-through rates by 15–20% through segmentation, A/B testing, and behavioral workflows.
- Built reporting dashboards to track CAC, ROAS, MQLs, SQLs, and pipeline performance.
- Conducted SEO and AEO audits and executed growth roadmaps that increased qualified organic traffic by 20–40% across Google and AI-powered search platforms.
- Built and managed WordPress websites using Elementor, including landing pages, blog content,and conversion optimization.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Supported Account Managers with execution, reporting, and project management across multiple high-spend client accounts.
PPC Analyst
SmartSites
06.2024 - 06.2025
- Developed and implemented PPC ad account strategies for Google, overseeing campaign execution from start to finish.
- Managed and coordinated 15+ client accounts, ensuring seamless project delivery and maintaining consistent communication.
- Led PPC campaigns across various industries, including SaaS, home services, e-commerce, and other diverse niches.
- Built and maintained a client retention rate of 82% through proactive communication and strategic account management.
- Provided consulting support for lead generation, helping the sales team achieve a 15% higher client close rate.
- Upsold and cross-sold additional services to clients, contributing to a 5% increase in company revenue.
Digital Marketing Specialist
DCW Media
06.2022 - 06.2024
- Managed ad accounts across Google, Meta, TikTok, and DSP platforms, overseeing over $150K in ad spend.
- Developed SOPs, templates, and processes that increased departmental productivity by 13%.
- Conducted data analysis and optimized attribution methods using Google Tag Manager, including pixel installation and event tracking.
- Boosted department revenue by 28% while maintaining a high account retention rate.
- Assisted in scaling client accounts and improving departmental margins.
Digital Marketer
Lifeblue Digital
01.2022 - 06.2022
- Developed and executed an SEO-driven content strategy, increasing organic traffic by 25–35% over 6 months.
- Conducted consumer and market research across 500+ data points to improve audience targeting and messaging effectiveness by 20%.
- Generated and analyzed performance reports using Google Analytics, tracking 10–15 key KPIs and informing monthly optimization decisions.
- Led lead generation efforts through prospecting, cold outreach, and inbound strategies, generating 30–50 qualified leads per month.
- Contributed to brand strategy for an in-house SaaS product, supporting brand design and mission development that improved brand consistency and engagement by 15–25%.
Social Media Manager
HBS Brand Design
06.2021 - 12.2021
- Delivered brand strategy presentations to 5–10 clients per quarter, translating research insights into actionable positioning recommendations.
- Assisted in developing 10–20 logo concepts per project, supporting final brand identity selections for client approval.
- Created and managed content across 3–5 platforms, contributing to 20–40 pieces of branded content per month.
- Oversaw social media posting and account management, maintaining consistent brand voice and improving engagement by 15–30% over campaign periods.
- Managed and coordinated tasks across 6–10 active client accounts, ensuring timelines, deliverables, and stakeholder communication stayed on track.
Education
Applied Science -
DCCD College
Dallas, TX06.2018
Skills
- Hubspot
- Klaviyo
- Front-End Development
- WordPress
- Adobe Creative Suite
- Salesforce
- Collaborative teamwork
- Search engine optimization
- Data analytics
- Market research and analysis
- Building rapport
- Lead prospecting
Timeline
Digital Marketing Specialist
All Around Creative
06.2025 - Current
PPC Analyst
SmartSites
06.2024 - 06.2025
Digital Marketing Specialist
DCW Media
06.2022 - 06.2024
Digital Marketer
Lifeblue Digital
01.2022 - 06.2022
Social Media Manager
HBS Brand Design
06.2021 - 12.2021
Applied Science -
DCCD College